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HomeMy WebLinkAboutTDA Budget for 2013 2014 Wilmington and Beaches Convention i Visitors Bureau 2013/2014 TDA Budget Cx--ainA Beack•Kire Betel+•Wi9tits,Mk Bead, wilmin Ortc, 2013/2014 Budget Highlights -Total budget of $3,931,394—1.95%increase over FY 2012/13 -Revenues are based on current adjusted year and show a 2.5%increase from projected fiscal year 2012/2013 -First 9 months of current revenue budget is running 6.71%increase -First 3%budget shows 1%increase in expenditures. -Salaries and Benefits: •1.5%merit increase pool -CC Sales Coordinator position reclassified to Sales Manager—Additional salary from WBCVB budget •VIC Staffing—redirected according to visitor demands at each of the VIC's -Contracted Services—Contracting with Infranet for greater services role -Brochures &Publications—VG offset by advertising. Guide Map printed -Advertising: -Continue to shift from print to online -Trade Shows: -Addition of military show,NC/VA Motorcoach& SATW National meeting -Deletion of. National Tour Association,American Bus Association -Promotions: wilmir?q-torl.c . •Sports Marketing Rightsholder Fees•Sports Marketing Fam Tour �t� -Group Tour direct promotions •Equipment: No major expenditures anticipated-$1000 contingency Projected ROT Revenues 1st 3%ROT Collections 1,575,144 (Based on 2.5%) Administrative Revenue 134,668 TOTAL 1,709,812 FUND BALANCE-1st 3% 0 TOTAL REVENUES-1st 3%ROT 1,709,812 Convention Center Marketing 300,634 F _ter 2nd 3%ROT Collections Promotion Activity Carolina Beach-Net 671,510 312,188 359,322 Wrightsville Beach-Net 955,056 443,861 511,195 Kure Beach-Net 294,382 137,091 157,291 TOTAL REVENUES-2nd 3%ROT 1,920,948 TOTAL REVENUES—2013/2014 3,931,394 2013/2014 Expense Breakdown Administration -$330,019 Visitor Services-$126,695 Marketing/Promotions-$1,253,098 Administrative Expense Salaries&Benefits Insurance/Operating 1-Public Officials Liability 2-Workers Compensation 3-Business OwnersNehicle Insurance Contracted Services 1-Audit _ 2-Parking 3-Postage Machine Lease/Maintenance 4-Accounting Services f Equipment Repair&Maintenance 1-Maintenance Contracts 2-Van Tags/Maintenance • Office Supplies 1-Stationary,Forms Supplies,Subscriptions Office Fumiture and Equipment Bank Charges Education/Training Rent Telephone Travel Contingency W,#t kS.A Wili4r�iorl.c. H,stnrx V:,er OL-bvi�rya Be&3w-s Total Administrative Expense-$330,019 `J Visitor Service Expense Salaries&Benefits Equipment Repair& Maintenance Total ' Contracted Services W11N►ittonc. Parking Total Office Supplies "Banner-Signs-Manuals-Misc. Supplies Total Total Visitor Info Expense-$126,696 Uri Mit gtorl.C. Hstarx f�i,sUbvttt�Sslad 6aad¢s Marketing/Promotion Expenses Salaries& Benefits Contracted Services 1-License/Maintenance-Software 2-Mailing House Servicest' + 3-Web Hosting/Pointers/URL's/e-specials 4-Computer Network Maintenance 5-Print/Internet Monitoring Service 6-Smith Travel Research e e 7-Passkey Equipment Repair&Maintenance w 1-Computer Network ., Office Supplies 1-Signs/Posters/Banners/Miscellaneous 2-Directories/Resource Guides 3-Media Kit Inserts 4-Local Subscriptions/Survey Monkey A i I Dues& Memberships DMANC Destination Marketing Association International NC Coast Host AENC Southeast Outdoor Press Assn National Tour Assoc. NC Motorcoach Assoc. ABA NC Civil War Tourism STS NC Travel Industry Association SATW PRSA Sports NC National Assn Sports Commissions , Brochures/Publications Brochure Publication *Visitors Guide *Guide Map *Meeting Planners Guide&Insert Edits Photography/Video Brand Video Development Photo development ,A ' /� PR/B-roll footage i ii�rri;it-otl.C. rksm, +���d Bexua I Advertising Ad Development/Creative/Production Ad placement —� Promotions/Giveaways Meetings/Conventions Leisure/Consumer Print Crisis Contingency On-line Advertising Social Media Trade Shows(includes registration,decorations, booths, mailing,etc. m Consumer/Leisure _. *Military Shows-4 ` *SATW—Regional&National Marketplaces *PRSA Travel&Tourism Conference *NC/GA/SC Regional Media Marketplace Group Sales IiIIA *AENC *TEAMS *NCNA Motorcoach . ,.a...r�_. ..e.b *National Association of Sports Commissioners Advertising-Ad Placement Total Media Outreach On-Line-53% 174,458 Digital-(online&PPC)-57% 210,458 Leisure/Consumer Print-33% 109,131 leisure/Consumer Print-30% 109,131 Social Media-8% 25,000 Social Media-7% 25,000 Crisis Contingency-3% 10,000 Crisis Contingency-2% 10,000 Meeting&Conventions-2% 6,500 Meeting&Conventions-1.5% 6,500 Other-1% 2,000 Email Marketing-1.5% 6,500 Promotional Giveaway-1% 2,000 Total 2013/14 Spend $329.089 Total 2013/14 Spend $369,589 Digital-(online& PPC)-57% On-Line-53% Leisure/Consumer Print-30% Leisure/Consumer Print-33% Social Media-7% Social Media-8% Crisis Crisis tip Contingency-3% Contingency-2% Meeting& Conventions-2% Meeting& Other-1% conventions- 15% Email Marketing- 1.5% Promotions Agency Fees Website Retainer/Analytics/Reporting/PPC Pay Per Click/SEO Website updates&maintenance Local Industry Education Brochure Distribution Sales/Services/Media Promo Items Sports Marketing Sponsorship Fees Consumer Leisure lclii *DMANC *Media Blitz(3) -Co-host-NCTFSD ,, *International Media Fams(NCTFSD) + *Mills Marketing—AAA/Military Distribution *Media FAMS J_ 'o *Press Release Distribution S *Residents Appreciation Day/National Tourism Week p � *NCTIA Tourism Day Promotion L 1 i Alp-, '"�`��T j Group Sales ••Lf^ , lice. _, *AENC Luncheon\Sponsorship a ,fr *NCTFSD-Co-ops *Sports NC FAM/Rightsholders *Group Tour Marketing Promotions HAom cnr.e.a o..e..d w.}rrars..a WI Mit�tOn.C.. k►.Q.>W�IA"bd8+41. i i 2nd 3% ROT Expenditures 13/14 13114 12/13 12/13 Promotion* Activities** Promotion* Activities— Carolina Beach 312,188 359,322 305,313 343,891 Kure Beach 137,091 157,291 137,039 153,572 Wrightsville Beach 443,861 511,195 434,819 489,931 TOTAL EXPENSES 893,140 1,027,808 877,171 987,394 CAROL100 OWN SiigAeP6,m I1:wg4ordlruvok I Tra�litransportfreg./meals) Consumer/Leisure 'DMANC 'NC Coast Host Group Sales f 'AENC V�Jt{m "Sports NC Sales Calls,Site Inspections,Services Industry Events `NC Governor's Conference �. 'NC Midyear Marketing Update 'NC Travel Industry Education 'Tourism Leadership Conference rim Telephone 'Windstream i "Time Warner ' 'Cellulars Postage UPS,Airborne,FexEx,Bulk Fees,Postmaster Office FumiturelEquipment 'Contigency I Wi MitZq-tOVIC. ing/Promotions -$1,253,098 I Convention Marketing Salaries&Benefits Memberships Tradeshows - Collaborate Rejuvenate SGMP Annual Trade Show HSMAI Affordable Meetings Meeting Quest 1 DMAI Destinations Showcase Connect AENC Travel I Advertising _ - Development/Creative Placement Promotions t Promotional Items Bids Incentive/Hosting/Sponsorships 7M • Promotional Opportunities `Client Lunches 2012 AENC Monthly Luncheon I. AENC Golf Tournament I k, MPI-CC Golf Toumament F _ MPI-CC Annual Sponsorship Contracted Services Annual contracts MINT Database systems Public Relations Rent Office Supplies Telephone Postage 6..A. WdQ '1(:rt0q.C. IIJ i�f'farrC w+er�UbiCi,r�abtt t'?BdGl�s i