HomeMy WebLinkAbout2014-04-02 Special Meeting
NEW HANOVER COUNTY BOARD OF COMMISSIONERS BOOK 33
SPECIAL MEETING, APRIL 2, 2014 PAGE 48
ASSEMBLY
The New Hanover County Board of Commissioners met for a Special Meeting on Wednesday, April 2,
2014, at 2:00 p.m. in the Assembly Room of the New Hanover County Courthouse, 24 North Third Street,
Wilmington, NC.
Members present:Chairman Woody White; Vice-Chair Beth Dawson; Commissioner Jonathan Barfield,
Jr.; and Commissioner Thomas Wolfe. Commissioner Brian M. Berger was absent.
Staff present: County Attorney Wanda M. Copley; County Manager Chris Coudriet; and Clerk to the
Board Sheila L. Schult.
City of Wilmington Council members present: Mayor Bill Saffo; Mayor Pro-Tem Margaret Haynes;
Council Members Kevin O'Grady; Laura Padgett; and Charlie Rivenbark. Councilmen Neal Anderson and Earl
Sheridan were absent.
City of Wilmington staff present: City Manager Sterling Cheatham; City Clerk Penny Spicer-Sidbury; and
City Attorney William Wolak.
Chairman White and Mayor Saffo called their respective Boards to order for the Special Meeting reporting
the purpose of the meeting was to receive the Garner Economics, LLC’s Economic Development report Pathways to
Prosperity: New Hanover County’s Plan for Jobs and Investment.
Chairman White and Mayor Saffo offered comments of welcome and thanks to Mr. Garner and his staff,
Steering Committee Co-Chairs Dr. Ted Spring and Dr. Gary Miller as well as to all those that participated in the
project.
UNC-W Chancellor and Steering Committee Co-Chair Dr. Gary Miller offered comments about the
process and recognized the steering committee members that were in attendance.
Garner Economics, LLC President Jay Garner and Research Economist Tom Tveidt presented an overview
of the history, process and recommendations of the report with highlights as follows:
Project Process:
Discovery:
Assets and challenges assessment of the area
Competitive analysis of New Hanover County; Greenville County, South Carolina; Mobile
County, Alabama; North Carolina and the United States
Stakeholder input on the business climate of the County
Published the Competitive Realities Report
Targeting:
Labor analysis
Industry specialization
Cluster analysis
Recommendations:
Executing effectively – organizational
Building a better New Hanover – product improvement
Telling the story – product marketing
Average weekly wage comparison – 2013 second quarter:
New Hanover County - $738; average annual industry comparison earnings $42,289
Greenville County - $796
Mobile County - $804
North Carolina - $808; average annual industry comparison earnings $45,383
United States - $921; average annual industry comparison earnings $51,548
Project Goal – strengthen existing business sectors and identify emerging ones to increase private
investment, job creation and wage growth
Project Scoop – questions asked: 1) how competitive is NHC in attracting, growing and retaining
companies; 2) what assets does the County have and where is it vulnerable; and 3) what role should the
County and other organizations play in increasing the area’s economic competitiveness
Project Governance – a fourteen member steering committee led by UNCW Chancellor Dr. Gary
Miller and Cape Fear Community College President Dr. Ted Spring with input from stakeholders from
six focus groups with 101 total stakeholders; an electronic survey which had 897 responses; and input
augmented team assessments and analysis
What citizens want the County to do:
Create a shared vision for economic development for the City and County and set priorities based
on that vision
Find ways to consolidate the City and County government
Look at the larger region
Improve K-12 education and create stronger linkages between schools, higher economic
developments, and businesses
Greatly enhance the region’s infrastructure and be more proactive in addressing updates/repairs
NEW HANOVER COUNTY BOARD OF COMMISSIONERS BOOK 33
SPECIAL MEETING, APRIL 2, 2014 PAGE 49
Cultivate true leadership both within government and among the corporate and business leaders
Strength – access to markets (location, local SAT scores, availability of technicians and scientists)
Strength – quality of place (availability of housing, cultural activities, medical care, general
appearance)
Weakness – economic development (low-level of awareness of community regarding economic
development and lack of availability of fully served and attractive industrial sites)
Weakness – access to market (lack of availability of skilled industrial workers, lack of availability of
engineering program, lack of availability of manufacturing processes/percent of workforce in
manufacturing)
Weakness – government impact (lack of adequate water and sewer lines to industrial sites, local
business permitting procedures and costs, zoning policies)
Three main sections of dashboard indicators: 1) demographic and labor dynamics; 2) economic
dynamics; and 3) local specialization, competitiveness and growth
Optimal Targets:
Life/Marine Sciences Research and Development
High Value Office Operations
Precision Manufacturing
Aircraft Assembly, Modification and Maintenance
Twenty-one recommendations built on three foundations:
Mitigate negative perceptions of challenges that deter increased investment
Create an environment where high quality companies and talent will want to locate
Assist the County in identifying and marketing to optimal targets to ensure more economic
opportunities
Strategy: Execute effectively – build a focused economic development service delivery mechanism
for existing and potential businesses in the County and collaborate with other municipal economic
development entities to work more seamlessly and present a unified brand to external clients.
Goal/Results: The County is better able to attract the types of industries and talent that will make
the New Hanover County/Wilmington area competitive. In doing so, the County will serve as a
deal flow catalyst that delivers high-value business services to its constituents
Actions:
Create a County Department of Economic and Community Development
Create a three-county micro-marketing alliance of New Hanover, Brunswick, and Pender
Counties
Explore the feasibility of consolidated government and/or consolidated services in New
Hanover County
Encourage the creation of a political institute to recruit and help train business leaders to serve
in public office
Develop and promote a realistic incentive strategy for the County (and City)
Eliminate the Special Use Permit from the County’s permitting process
Modify the Special Use Permit Table of Permitted Uses
Serve as a resource for the area’s small and new business support efforts
Strategy: Build a Better Product – strengthen the County’s assets and develop transformational, game-
changing assets and initiatives in key areas that support the County’s desire to attract and grow more
high-quality economic activities in the region
Goal/Results: New Hanover County transforms itself from a predominantly tourist and service
economy to one that better leverages its economic fundamentals. In doing so, the County will
build a business climate and quality of place that attracts the world’s most talented people and
companies
Actions:
Encourage the establishment of an Airframe and Power Plant certificate program
Encourage the development of hangar facilities to attract MRO’s and aircraft assembly
operations
Develop a real estate portfolio of additional sites for industrial, commercial, and office
development
“Rebuild” New Hanover County
Advocate for the creation of a pharmacy school
Facilitate regional efforts to grow the talent pipeline:
Continue to support career academies or pathways
Help create a pathway for seamless credit transfer leading to certificate/degrees
Support career awareness of cluster occupations
Improve graduation rates by promoting entrepreneurship
Provide the public free high-speed internet access throughout New Hanover County
Advocate for sustainable funding for the economic development infrastructure
Strategy: Tell the Story
Tell New Hanover County’s economic development story more effectively to a more targeted
audience of potential companies and investors.
Actions:
Support the optimal targets by establishing industry working groups for each of the four
focused targets
NEW HANOVER COUNTY BOARD OF COMMISSIONERS BOOK 33
SPECIAL MEETING, APRIL 2, 2014 PAGE 50
Execute a process for lead generation
Develop familiarization events for consultants and companies
Create a cadre of regional ambassadors to extend the region’s brand
New Hanover County’s Leadership will need to:
Facilitate and enable productive dialog to determine the next path for the County’s economic
development future
Work proactively to grow the area’s talent pipeline
Advocate for a sustainable funding source to fund needed infrastructure/economic development
projects
Mitigate policies and regulations that deter further investment
Brand and market the County and region to targeted business sectors
A copy of the Power Point presentation is available for review in the County Manager’s Office and on the
County’s website.
ADJOURNMENT
After a question and answer period, hearing no further discussion, Chairman White and Mayor Saffo
thanked everyone for attending and adjourned the Special Meeting at 3:34 p.m.
Respectfully submitted,
Sheila L. Schult
Clerk to the Board
Please note that the above minutes are not a verbatim record of the New Hanover County Board of Commissioners
meeting. The entire proceedings are available for review and check-out at all New Hanover County Libraries and
on-line at www.nhcgov.com.