TDA Board Meeting August 31 2016
NEW HANOVER COUNTY TOURISM DEVELOPMENT AUTHORITY
BOARD OF DIRECTORS
AUGUST 31, 2016
PRESENT: Jonathan Barfield, NHC Commissioner
Anne Brodsky, Hotel/Motel – Kure Beach
Kim Hufham, President/CEO – NHC TDA
Frank Jones, Hotel – (150-) Wilmington
Carl Marshburn, County Attractions
Nicolas Montoya, Hotel – (150+) Wrightsville Beach
Chuck Pennington – County Bed and Breakfast
Daniel Perkins, Hotel – (150+) Wilmington
Angela Rhodes – County Restaurants
Emilie Swearingen, Mayor – Town of Kure Beach
Bill Saffo, Mayor – City of Wilmington
Dan Wilcox, Mayor – Carolina Beach
Lisa Wurtzbacher – Authority Finance Officer
EXCUSED: N/A
ABSENT: Bill Blair, Mayor – Wrightsville Beach; LeAnn Pierce, Hotel –
Carolina Beach
STAFF: Jeanette Foster, Administrative Services Manager/Recording
Secretary
Shawn Braden, Executive VP of Marketing
Linda Brothers, Financial Analyst, New Hanover County
John Sneed, VP of Sales and Services
Connie Nelson, Communications/PR Director
Karla Thompson, Technology/Systems Manager
GUESTS: Clean Design: Scott Skaggs, Travis Conte, Tom Hickey,
Amanda Maranelli
French West Vaughn: Leah Knepper, Shina Jackson
Mary Baggett Martin – Blockade Runner Resort
Chairman Frank Jones called the meeting of the New Hanover County Tourism
Development Authority Board of Directors to order at 5:35 p.m. at the New
Hanover County Government Complex in the Lucy B. Harrell Conference Room.
ITEM #1 – EXCUSED – N/A
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ITEM #2 – APPROVAL OF BOARD MINUTES – MAY 25, 2016 AND JUNE 8,
2016
\[Motion made by Chuck Pennington, seconded by Anne Brodsky and
unanimously accepted to approve the May 25 and June 8, 2016 Board
minutes as read.\]
Chairman Jones welcomed our new Board member Daniel Perkins, Assistant
General Manager of the Hilton Wilmington Riverside, representing 150+ rooms
hotel in Wilmington.
ITEM #3 – FINANCIALS/ROT REPORT – LISA WURTZBACHER
Lisa Wurtzbacher, Authority Finance Officer, presented the TDA Financial Report
for fiscal year of July 1, 2015 – June 30, 2016.
It was noted that an audit report for Fiscal Year of 2015-2016 should be ready to
present at our October meeting.
Total Expenses – July, 2015 – June 30, 2016 – Spent $1,753,996, leave us 4% under
stnd
budget for the Fiscal Year. Revenue over budget – 1 3% $279,000; 2 3% -
$456,000.
ROT Collections:
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1 3% for July, 2015 – June 30, 2016 compared to last Fiscal Year: 6.87% increase;
based on Calendar Year (January, 2016 – June, 2016 ) 10.99% increase
nd
2 3% Fiscal Year of July, 2015 – June, 2016 and Calendar Year – January, 2016 –
June, 2016:
Carolina Beach: 7.37% increase FY; 12.51% increase CY
Kure Beach: 9.72% increase FY; 2.60% CY
Wrightsville Beach: 3.03% increase FY; 4.60% CY
nd
2 3% collections compared to last Fiscal Year of July, 2015 – June, 2016 and
Calendar Year, January – June, 2016 for City of Wilmington, Convention Center
and District U:
City of Wilmington: 7.55%; increase FY; 14.47% increase CY
Convention Center: 9.73% increase FY; 11.66% increase CY
District U: increase of 7:06% FY; 13.60% increase CY
During Lisa’s report, various Board members discussed how it is going with
collecting ROT funds from short term rentals (home owners) who have not been
reporting same. It appears letters have gone out to several who have been found
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doing this. Information has been sent to them about what they should be doing and
several are now in compliance.
\[Motion made by Anne Brodsky, seconded by Chuck Pennington and
unanimously accepted to approve the financials/rot report as presented by
Lisa Wurtzbacher.\]
Lisa presented a Budget Amendment – BA#2017-001 to appropriate the Purchase
Order rollover for Audit Services and account for the payment against the Fiscal
Year in which it is paid: Appropriated Fund Balance Amendment (Revenues) -
$2,138.00; Expenditures (contracted services) – original amount of $65,100; new
budget - $67,238.00. (Copy located in TDA Board Minutes Book XII)
\[Motion made by Chuck Pennington, seconded by Carl Marshburn and
unanimously accepted to approve the Budget Amendment – BA#2017-001 as
presented.\]
(Copy of this amendment in our Amendments Book.)
ITEM #4 – 2016-2017 MARKETING PLAN PRESENTATION – KIM HUFHAM
President/CEO Kim Hufham, along with Clean Design, French West Vaughn and
Shawn Braden presented various information on the 2016-2017 Plan.
Kim thanked the CVB staff for all of the hard work they had put into the plan,
especially Shawn Braden and her marketing staff along with Karla Thompson. Of
course, the agencies were also thanked.
Kim presented information on the State of Tourism for 2015. Tourism
Expenditures amounted to $520.86 million which was a 2.55% increase over the
previous year; NHC generated $46.17 million in local/state taxes; more than 5,840
employees in travel and tourism related job with $121.05 million in payroll.
The entire presentation can be found in Board Minutes Book XII. (Full Marketing
Plan Book presented to each TDA Board member at the end of the meeting.)
ITEM # 5 - PRESIDENT’S COMMENTS – KIM HUFHAM
Kim wanted to remind everyone that on September 22the Marketing Plan will be
presented to our constituents here at the Government Center. Memo will be sent
out to our hotels/motels, attractions, restaurants, etc. reference this meeting.
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ITEM #6 – OLD BUSINESS/NEW BUSINESS
N/A
ITEM #7 – CHAIRMAN’S COMMENTS – FRANK JONES
Chairman Frank Jones would like to ask that the TDA Board support Mayor Saffo
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and the City on the November 8 Parks Bond by passing a resolution.
Mayor Bill Saffo indicated that one of the initiatives of the TDA Board has been
sports tourism. He said we need more fields to provide long term efforts as we know
we are looking at a lot of business for this area. We know we are losing a lot of
business to Myrtle Beach and other areas. Would definitely like to work out
locations for sports venues here. The proposed bond would include more sports
venues.
Mayor Saffo said the other part of this development would include the northern
riverfront park which affects tourism as well. The Bond is in the amount of $38
million.
\[Motion made by Mayor Dan Wilcox, seconded by Mayor Emilie Swearingen
and unanimously approved to support the proposed parks bond with a
resolution.\]
Kim advised she would get with the Mayor’s office on the suggested language.
There being no further business to come before the TDA Board of Directors, the
Meeting was adjourned at 7:20 p.m.
Next Meeting Date: Wednesday, October 26, 2016
______________________________ __________________________
Kim Hufham, President/CEO Angela Rhodes, Secretary
Minutes located in TDA Board Minutes Book XII
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