HomeMy WebLinkAbout06/05/2002 BOH Agenda Packet - Exhibits
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Revenues
Expenditures
New Hanover County Health Department
Revenue and Expenditure Summaries for April 2002
Cumulative: 83.33% Month 10 of 12
Budgeted
Amount
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Current Year
avenue Balance
arnad Remalnin
%
Prior Year
Revenue Balance
Earned Remalnl"
$ 1,580,784 $ .~3 $
$ 533,044 $ 483,271 $
$ 1,012,934 $ 789,811 $
$ 165,773 $ 165,775
$ 312,900 $ 241,583
$ 125,850 $ 134,405
$ 1,531,335 $ 1.253,480
745,871
49,773
223,123
811,404 $ 522,179
425,562 $ 97,482
384,687 $ 557,213
153,479
254.254
60.84%
81.36%
40.84'1.
100.00%
81.26%
106.370;'
77.23%
Budgeted
Amount
Expended
Amount
%
Budgeted
Amount
Expended
Amount
Balance
Remelnln
%
Balance
Remalnl"
Summary
Budgeted Actual %
FY 01-02 FY 01-02
Expenditures:
Salaries & Fringe $8,968,832 $6,995,413
Operating Expenses $2,086,235 $1,256,574
Capital Outlay $207,583 $109,877
Total Expenditures $11,262,650 $8,361.864 74.24%
Revenue: $5,262.620 $3.903,238 74.17%
Net County $$ $6,000,030 $4.458,626 7 . % 1;)' (p)- %
Revenue and Expenditure Summary
For the Month of April 2002
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NEW HANOVER COUNTY HEALTH DEPARTMENT
BOARD OF HEALTH (BOH) APPROVED
GRANT APPLICATION STATUS
JJo 101//1 ~
Date (BOH) Grant ReQuested Pending Received Denied
5/1/02 No activity to report for May 2002.
4/3/02 No activity to report for AprIl 2002.
3/6/02 No activity to report for March 2002.
2/6/02 No activity to report for February 2002.
1/2/02 No activity to report for January 2002.
Diabetes Education, Management and
12/5/01 Prevention - CFMF $60,000 $30,000 $30,000
Youth Tobacco Prevention Project- Robert
11nt01 Woods Johnson Youth Center $11,800 $11,800
Teens Against Tobacco Use (TATU)-Health
Action Council of NC $350 $350
Healthy Carollnlans- NC DHHS $10,000 $10,000
Family Assessment Coordinatlon- March
9/5/01 of Dimes $16,500 $16,500
Folic Acid Prolect- March of Dimes $16,618 $3,000 $13,318
Safe Kids Coalltlon- State Farm"Good
Neighbor" $500 $500
TB Elimination and Prevention - CDC,
8/1/01 NCDHHD, DPH, TB Control Prooram $10,000 $ 9,200 $800
Teen Aids Prevention ITAP)- CFMF $45,500 $25,000 $20,500
Diabetes Today - Diabetes Prevention & Control
7/11/01 UnR, NCDHHS $10,000 $10,000
Lose Weight Wilmington - Cape Fear Memorial
Foundation $75,000 $75,000
Diabetic Care for Prenatal Patlents-NC Medical
6/6/01 SocietvFoundation $25,050 $25,050
Healthy Homes- Asthma Program - Partnership
for Children (Smart Stert) $28,060 $26,000 $2,060
No actlvltv to reDort for Mav 2001
Matemlty Care Coordination Expansion Grant
4/4/01 NC DHHS $15,000 $15,000
Wilmington Housing Authorlty- Ross Grant -
TAP & Alternative HIV Test Sites for 3 year
funding $192,221 $192,221
Safe Kids Traller-8ale Kids Safe Communlties-
NC Govemo~s Highway Safety $8,740 $8,480 $260
No actlvltv to reDort for Jan,Feb and Mar 2001
Intensive Home Vlsltstlon Program Expansion
12/6/00 Grant - Smart Start $100,000 $96,000 $4,000
Childhood Asthma Management & Control
Interventions- NC Depertment of Heanh &
Human Services, Division of Public Health, WCH
11/1/00 Section $23,000 $10,285 $12,715
Cape Fear Memorial Foundatlon-Llce
10/4/00 Eradication Program $5.000 $5,000
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As of 5/13102
. NOTE: Notification received since last report.
Date/BOH) Grant Requested Pendlnll Received Denied
Healthy Carollnlans- Office of Heanhy
Carolinians, Division of Public Heanh, North
10/4/00 Carolina Dept of Helinh & Human Services $10,000 $10,000
March of Dlmes- March of Dimes Birth Defects
Foundation Eastern Carolina Chapter $10,000 $8,250 $1,750
Enhanced Counseling Program for HIV / AIDS
9/6/00 Enon John Aids Foundation $48,000 $48,000
Smart Stert applying for Cape Fear Memorial
8/2/00 Foundation Grant (MOW) $52,000 $50,000 $2,000
Enhanced Counseling Program- Z. Smnh
Reynolds Foundation $48,000 $48,000
Teen Aids Prevention- Z. Smnh Reynolds
Foundation $59,000 $59,000
7/12/00 March Toward TB Elimination- NC DHHS $10,000 $7,200 $2,800
Cape Fear Memorial Foundation (TAP
Proaraml2 vear request $55,000 per vear $55,000 $35,000 $20,000
Diabetes Todav - DHHS DDPH $10,000 $10,000
Totals $955,339 $0 $391,115 $583,924
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NEW HANOVER COUNTY HEALTH DEPARTMENT
BOARD OF HEALTH (BOH) APPROVED
GRANT APPLICATION STATUS
0.00%
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Pending Grants 0 0%
Funded Total Request 9 32%
Partially Funded 12 43%
Denied Total Request 7 25%
Number of Grants Applied For 28 100%
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As of 5113/02
. NnTF' Notifir:ltion re('pivpn since last report.
40.94%
59.03%
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Letter of Intent for 2003 Application
March of Dimes Community Grants Program
We are requesting Board of Health approval to submit a letter of intent to apply for the March of
Dimes Community Grants Program. (We are also requesting approval to submit the application if
we are invited to apply) Goals and objectives and a draft budget page are included in the
following pages.) A new mandatory process includes the following:
. Letter of Intent (due May 31,2002) briefly describing the proposal
. Applications for full proposal will be by invitation only
COVER LEITER will include the following identifYing information and funding priority being
addressed:
Funding Priority:
n. Increasing Availability of Prevention Services
. Increasing prenatal health education and information/referral services available to pregnant
women who use tobacco, alcohol or other drugs
Contact Person: Betty Jo McCorkle, BSN, RN
Director, Women's Health Care Division
New Hanover County Health Department
2029 S. 17'" St.
WWnington, NC 28401
910-343-6660 (phone)
910-341-4146 (fax)
Email: bmccorkle@nhcgov.com
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MOD Grant - Letter of Intent
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PRIORITY AREA. Category #ll. Increasing Availability of Prevention Services
Increasing prenatal health education and information/referral services
available to pregnant women who use tobacco
GOAL. IdentifY smokers among pregnant women who receive prenatal and MCC services in New
Hanover County
OBJECTIVE. Offer smoking cessation education and track the progress of the identified women
toward reduction or quitting.
- Strategies:
1) Obtain training from experts (Trish Payne (Sheps Center), Lisa Moore (Catawba
Co. Health Department), Nancy Simpson (WHISC - Winston Salem), JoAnne Carl
(pOET - Region including Wilmington), Renee Douglas (DHHS)
2) Train MCC staff, Private Ob/Gyn office staff, Hospital prenatal clinic (out-patient)
staff
3) Provide group education sessions (?twice weekly)
4) Contract with a local substance abuse prevention agency (?Coastal Horizons) to
provide intense counseling for those who are identified as excessive smokers (ex:
2~ _
5) IdentifY and track prenatal smokers through the use of a tracking system/evaluation .,
tool (identifY who smokes, who quits, when they quit, and if they relapse) and
possible use of the sticker system (identifYing smokers through the use of stickers
on the medical record) in order to alert the entire staff of the individuals efforts to
quit smoking.
6) Expand efforts to women of childbearing age through involvement with the health
department's preconceptional counseling as timelstaffalIow (with the hopes of
gaining buy-in from private offices for gyn interventions in the future).
LOCAL NEED' A survey was conducted by the Family Assessment Coordinator with the New
Hanover County Health Department from June, 2001 through April, 2002. Information was
obtained on the number of prenatal women who requested information on smoking cessation.
Based on 206 clients who responded to the survey, 10"10 of the population voiced a concern about
smoking cessation.
The undocumented data collected by MCC staff is that there are numerous women who smoke
and express a desire to be involved in group education in order to benefit from the group
exchange and gain support from other pregnant women who express a desire to decrease their
smoking, but recognize their attempts in the past and their need for "buddies" in order to be
successful.
North Carolina SCHS data reflects that 15% of pregnant women smoked in New Hanover County
in ] 998 and ]4% in ] 999 New Hanover County's percentage of smokers is equal to that of the _
NC percentage for the same penod.
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Smoking cessation classes are not available in New Hanover County.
TARGET AUDIENCE. Number of participants
Current MCC Caseload is 497
EVALUATION.
A tracking system will be designed to follow-up with each client who is identified as a smoker and
agrees to participate in smoking cessation education. We plan to obtain assistance from UNC-
Wilmington for assistance with a too] for measurement. UNC-W has assisted us in the past
through the development of a tool for evaluating the effectiveness of New Hanover County's
Folic Acid Awareness Program. We will also utilize any tracking tools which may already be
developed in successful programs (ex: Catawba County Health Department).
PROVEN STRATEGY
According to a 2001 Surgeon General's report, "eliminating maternal smoking may lead to a 10"10
reduction in all infant deaths and a 12% reduction in deaths from perinatal conditions" and
"women are more likely to stop smoking during pregnancy, both spontaneously and with
assistance, than at other times in their lives. Using pregnancy-specific programs can increase
smoking cessation rates, which benefits infant health and is cost effective"
The following models will be utilized as New Hanover County designs a program for training,
educating and tracking: Cecil G. Sheps Center for Health Services Research @ UNC-Chapel Hill,
DHHS model "Counseling Women Who Smoke", Catawba Co. Health Department "Kick Butts"
program, and the Forsyth County WHISC (Women's Intervention for Smoking Cessation) model.
In addition to these best practice models, we will also seek consultation from the following: NC
Summit: Women & Tobacco, WATCH (Women a & Tobacco Coalition for Health).
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BUDGET
Salaries
Public Health Nurse ( 75 FTE)
$39,082
Other Expenses/Fees
Training consultation/travel fees 600
(5 visits @ $200 each)
Training materials ...... . ., .... ., 250
postage/copying . . . . . . . . . . . . . . ., ....... 500
Incentives for training participants .......... 1,000
March of Dimes supplies .................. 500
Materials for educational sessions
and workshops ..................... 3,000
Creation of printed material (graphic artist) ., . 500
Overhead costs . ...................... 4,543
TOTAL............................. $49,975
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Sterilization Protects
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The development of an on-site
spay/neuter facility at the New
Hanover County Animal Control
Services shelter.
Jean P. McNeil, DVM
Daisy Brown
David Howard, MPH
Barbara McClure, MBA, CPA
G. Robert Weedon, DVM
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Table of Contents
Executive Summary
3
Company Description
5
Industry Analysis & Trends
7
Target Market
9
Competition
11
Strategic Position
15
Risk Assessment & Regulatory Issues
17
Marketing Plan & Sales Strategy
19
Operations
21
Technology Plan
23
Management & Organization
24
Community Involvement & Social Responsibility
26
Development Plan
28
Financial Information
30
Appendices
34
NC-2 Business Plan
Management Academy for Public Health
Page 2 of 51
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Sterfllzatlon Protects
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New Hanover County
Animal Control Services
EXECUTIVE SUMMARY
The Concept
Pet overpopulation, irresponsible breeding, and the resultant rabies exposure risk
are public health concerns in every area of the United States. According to Dr Alan
Beck in his book Between Pets and People, "Recent estimates indicate that between 4
and 6 million animals were given up to shelters annually in the United States." We have
tended to "solve" the problem by euthanasia of unwanted, sick, and stray animals. Our
plan is to offer a proactive solution to address these problems by constructing and
operating an on-site spay/neuter facility with an adoption play area.
Reduction in pet overpopulation is the ultimate goaL The additions afford a
means of effectively targeting this problem by increasing ease of adoptions, maintaining
the 100% sterilization compliance rate, and better utilizing staff in the field and office.
Community benefits, positive partnering with county residents, and increased public
education and awareness are a bonus to the plan.
Background
In recent years, New Hanover County Animal Control Services (NHCACS) faced
the challenge of achieving 100% compliance (from 50%) for sterilization of adopted
animals. This was accomplished by transporting adopted animals to area veterinary
hospitals by NHCACS staff for surgery after the adoption transaction. Current county
budget constraints and staffing cuts have depleted NHCACS resources, making continued
transport a burden to maintaining essential operations. The only viable alternative, which
is more cost effective, is to perform surgeries on adoptable animals prior to adoption.
The spay/neuter facility addition will provide the means to accomplish this goaL
The Company
The primary mandate ofNHCACS is to protect the community from the threat of
rabies virus exposure. In 1989, the state of North Carolina was free of diagnosed rabies
cases. One decade later, the state has few rabies-free counties (see Appendix 1-3).
There have been a total of 61 positive animals verified in New Hanover County since
March 26, 1996
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Pet overpopulation, stray animals, and unethical breeding practices lead to
increased rabies exposure risk. Reducing the number of unwanted pets decreases the
number of strays, thereby reducing potential rabies exposure. NHCACS has the means to
provide the county with a cost-effective and customer-friendly solution to pet
overpopulation in our community
NC-2 Business Plan
Management Academy for Public Health
Page 3 of 51
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Sterilization Protects
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New Hanover Count,
Animal Control Services
The Market
Adopters and potential adopters at NHCACS are the primary end-user target
market for Phase I of our project. Phase II involves targeting community pet owners,
who for many reasons do not have their pets surgically altered.
Competitive Position
NHCACS operates the largest (of approximately a dozen) animal adoption
agencies in the surrounding region. This allows us to offer the widest range of pets
suitable for adoption. Additionally, our modern technology, and physical facility offer
the best possible care for shelter animals.
Operations
Current staff at the shelter, supplemented by local volunteers, will perform the
necessary functions to operate the facility Veterinary supervision and scheduling of
surgical procedures and staff will be necessary We anticipate that this can be
accomplished on a volunteer basis.
The Future
Phase I of the project includes neutering of all adoptable animals at the shelter
Phase II expansion includes low cost spay/neuter of pets owned by county residents.
Other services, such as educational opportunities, classes, and training may be expanded
by releasing staff to perform these functions.
Financials
The NHCACS trust fund (approximately $38,000) provides start-up funding for
the project. Total startup cost is estimated at $92,400, including a $37,500 match from
County Property Management's construction labor contribution.
Funds Sought
NHCACS antICipates only one round of financing to build and equip the
additions. Initial funding will be taken from the existing trust fund. The remainder of the
funds will come from a capital campaign conducted in the community. Once operational,
the facility will be self-supporting through revenue received from adoption fees.
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Page 4 of 51
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New Hanover Count,
Animal Control Services
Company Description
New Hanover County Animal Control Services (NHCACS) is a county
organization, which operates under the covering of the Health Department. NHCACS is
responsible for surveillance of rabies exposure situations and protection of the companion
animals in the community The shelter is located at 180 Division Drive in Wilmington,
North Carolina.
Our Mission
The mission of NHCACS is to protect the community from the threat of rabies
virus exposure, and to ensure proper animal care, through prevention, public perception,
and education. One major goal of the organization is to increase successful adoption
rates and decrease euthanasia rates of surrendered pets.
Services
NHCACS bridges the gap between public health and law enforcement. We
enforce Section Five: Animals & Fowl of the New Hanover County Ordinance. This
section includes all laws pertaining to domestic animal care, rabies exposure procedures,
and licensing requirements.
The current shelter (see Figure 1 on page 6) houses animals that are brought in or
picked up running-at-large in the community Those pets that are not recovered by their
owners may be placed in the adoption area after a physical exam is conducted. Pets may
be boarded at the facility for rabies quarantine. Officers patrol the area for strays,
canvass communities to determine licensing status, and respond to rabies exposure
situations and citizen complaints. Protection is available 365 days a year, day or night.
The on-site spay/neuter and adoption play area additions will assist NHCACS
staff in successful placement of pets in new homes. Surgery performed prior to adoption
will ensure a healthier animal going home with their new parent at the point of adoption.
Development to Date
The initial adoption policy allowed pet owners to take their new family member
home at the point of adoption. Surgery appointments were made as their pet was
adopted; however, 50% never made the trip to the veterinary hospital. NHCACS realized
they were as much a part of the problem as they hoped to be a part of the solution.
In October 1999, a new program was implemented that established the division at
100% compliance on neutering of adoptive pets. Animals are currently adopted at the
NC-2 Business Plan
Management Academy for Public Health
Page 5 of 51
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Sterilization Protects
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New Hanover County
Anima. Control Services
shelter, but pet owners must wait until the surgical alteration is completed before they are
able to carry their pet home. Officers are required to transport the pets to the veterinary
hospitals daily, thus reducing valuable time for other important duties.
Legal Status and Ownership
NHCACS is a county owned and operated facility The on-site spay/neuter facility
may operate without state licensing for surgery performed on animals that are county
property Expansion to Phase II of the plan would require state licensure to perform
surgery under the covering of a licensed veterinarian.
Funding for the shelter and the additions has come from the general county
budget. However, the initial start-up money to build the spay/neuter facility will be
accomplished by a capital campaign. Some money has already been collected in an
established trust fund specifically dedicated for the county's animal needs. Once
operational, the facility will be self-sufficient based on market analysis projections.
Figure 1. New Hanover County Anima. Control (NHCACS) Facilities
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Management Academy for Public Health
Page 6 of 51
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Sterilization Protects
Animals & You
New Hanover County
Animal Control Services
Industry Analysis and Trends
NHCACS is well positioned to take on the added responsibility of the spay/neuter
facility and adoption play area. This marks a significant opportunity to meet customer
needs in our growing community Pet overpopulation is a national problem, and any
work that can diminish the numbers of animal casualties should be implemented.
Size & Growth
NHCACS has seen considerable development in the last decade. Advances in
technology have improved licensing procedures, which have markedly increased revenue.
The division moved into our new facility in April 1995, which improved public image
and made adoptive pets more readily accessible. We are strategically positioned to build
the addition to the shelter as part of expanding our scope of service.
Seasonality
The numbers of unwanted, sick, and stray animals increase in the summer
months, when more animals are reproducing. The number of pets surrendered increases,
also (see Figure 2). The addition of a spay/neuter facility would have a corresponding
increased demand for volunteers to operate during this time of the year The Christmas
holiday season also brings a wide variety of customers to the shelter seeking a new pet
for a gift idea.
Figure 2. Impounds and Adoptions Calendar Vear 2001
New Hanover County Animal Control Services
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NC-2 Business Plan
Management Academy for Public Health
Page 7 of 51
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Sterilization Protects
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New Hanoyer Count,
Animal Control Services
Open Competitive Environment
The area veterinary community may see the spay/neuter facility in Phase II as a
threat to their practices. Clients that would normally seek care at their hospitals may
come to the animal shelter instead. Other animal care shelters in the community may
seek special privileges and discounted payment for services rendered. Failure to
cooperate could result in antagonistic attitudes between organizations.
Barriers to Entry
Cost to build the additions is a major obstacle to implementation. An established
trust fund is the initial source of start up capital, but a campaign would be necessary to
fund the remainder of the project. Staffing is also a barrier in operation of the facility.
Veterinarians from the area will be paid an hourly rate, but they must sacrifice time away
from their busy practices. Volunteers will be needed to assist them in their duties.
Long Term Opportunities
Phase I will service the animals adopted from the shelter Animals will be
selected based on pre-determined criteria of adoptability Surgery will be performed
prior to placement in the adoption area, so the pet can go home with the new owner at the
point of adoption. Since the recovery process is minimal, these animals will be adoptable
within a day or two.
Phase II will expand the surgical procedures to include animals in the community
A veterinary overseer will be needed to operate the facility and to obtain licensure for
hospital activities. This service will establish NHCACS as a provider of low cost
spay/neuters for the county residents to decrease pet overpopulation.
NC-2 Business Plan
Page 8 of 51
Management Academy for Public Health
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Sterilization Protects
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New Hanover CounlJ
Animal Control Servlces
Target Market
Our target market includes internal and external customers, intermediary and end-
user customers, and the two phases of our plan. Each of these is examined below
Internal customers
Internal customers include the Health Director, Board of Health, County
Commissioners, County Property Management, and the staffofNHCACS.
The Health Director, Board of Health and County Commissioners will be
customers early in the process as we seek approval of this project. These stakeholders
not only hold purse strings, but also control all major capital and programmatic
campaigns by Health Department divisions. County Property Management will construct
the facility, and therefore is a customer The staff at NHCACS will playa key role in the
success of the project from the beginning, and must be considered part of the process.
Their normal operations must also be respected and disruption kept to a minimum.
External customers
External customers include adopters/potential adopters/general public, area
veterinarians, area animal groups (Humane Society, Cat Adoption Team, Friends of
Felines, Rescue Organizations), pet retailers/wholesalers, pet owners of low-income
status and/or those without a veterinarian relationship.
Adopters and potential adopters at NHCACS are the primary end-user target
market for Phase I of our project. They will be targeted to adopt from NHCACS and
given reasons such as convenience, reasonable cost, reduction of euthanasia and pet
overpopulation. This market will drive Phase I to ensure our efforts are market driven
and not product driven. The general public will be the target of our social marketing and
public relation efforts. NHCACS has a negative image among much of the public, as do
most animal control operations. A partnership with other animal groups will be forged.
Pet retailers and wholesalers are possible strategic liaisons for donated materials,
marketing assistance, public perception improvement, and entrepreneurial opportunities.
Phase II will involve targeted marketing to pet owners who for many reasons do
not have their pets altered. Some low-income pet owners perceive spay/neuter as cost
prohibitive and an unnecessary expense. We will target this group with a message of
low-cost, beneficial, and convenient spay/neuter services at NHCACS. We also hope the
broader social marketing message of pet care, responsibility, and respect will drive some
pet owners to veterinary offices for animal health care services.
NC-2 Business Plan
Management Academy for Public Health
Page 9 of 51
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Intermediary and End-users
Intermediary customers in this spay/neuter project will be area veterinarians due
to our plan to utilize their services at NHCACS to perform the spay/neuter procedures
both in Phase I and Phase 1\ of the project. The results of our area veterinarian survey
indicate 92% of the respondents were in favor of mandatory spay/neuter and only 22%
disagreed with the concept of an on-site spay/neuter facility (see Appendix 8). We will
target further marketing to those veterinarians supportive of the project. We hope to
draw in more of the veterinary community with positive feedback from those involved
from the beginning. The primary end-user customers will be pet adopters at NHCACS in
Phase I and the low-income pet owner population in Phase II. In Phase I, we will market
the enhanced convenience, affordability, and good deed aspect of adopting from
NHCACS. In Phase 1\, we will develop marketing vehicles that reach low-income pet
owners and those resistant to spay/neuter.
Two Phases of Project
Phase I will target those persons adopting animals from NHCACS. The improved
services associated with adopting will enhance the experience for adopters and we will
encourage referrals and positive word of mouth. We will also target those considering
adoption. This will involve partners such as veterinary offices, pet product retailers, area
animal groups, area publications, and other settings where potential adopters can be
reached.
In Phase 1\ we will add a marketing effort toward low-income pet owners and
those who have not spayed or neutered their animals. The primary assumption with this
target population for low-cost spay/neuter services is that low-income pet owners see the
procedure as too costly and not really necessary
Demographics
The end-user demographics in Phase I include the entire county population.
Those households with adequate space and living conditions for pet animals, economic
resources and commitment to good physical and emotional health for the adopted animals
are preferred. In Phase 1\, the end-user demographics include clients whose
socioeconomic status and income level might preclude them from having their pet
surgically altered. These individuals recognize the benefits of pet ownership and can
afford to have a pet, but they may not feel that they can afford the 'luxury' of having the
pet spayed or neutered.
NC-2 Business Plan
Management Academy for Public Health
Page 10 of 51
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Competition
There are two distinct types of competition that we will consider as we build our
business plan. These are:
. Competition for Surgical Services
. Competition for Adoptive Owners
Competition for surgical services refers to the demand for surgical sterilization by
existing pet owners. Competition for adoptive owners refers to the availability of pets for
adoption by various factions in the community It is important to consider both types of
competition for the two phases of our plan. Competition for adoptive owners will
directly impact the ability of NHCACS to deliver surgical spay/neuter services in a
timely fashion for potential adopters. Competition for surgical services will be a major
factor as we expand into Phase II providing low cost spays and neuters for that segment
of the community who cannot afford to have these services provided by the private sector
but did not adopt their pet from NHCACS.
Introduction to Competition in the Veterinary Industry
The delivery of veterinary medical services is a complex industry Traditionally,
most veterinary practices use frequently-utilized, high mark-up services such as routine
vaccinations to offset the other aspects of practice that do not have as high a profit
margin. This is the case for several reasons. First, third party payers are just now coming
into play in the veterinary industry and as a result, owners of pets facing expensive
treatments or surgeries, who do not have insurance, have been reluctant to commit to
such major expenses. Second, the cost of providing sophisticated services (such as
chemotherapy or orthopedic surgery) is prohibitive to most owners. Consequently, most
veterinarians use high mark-up routine services to offset the cost (and thereby reduce the
price of) the more sophisticated procedures. A second philosophy, and one that is
becoming more mainstream, is that every aspect of a veterinary operation needs to be
self-supportive. In either .philosophy, the cost of surgical sterilization (spaying or
neutering) is going to be more expensive for the pet owner In the first scenario, since
surgical sterilization is a routine procedure with a significant mark -up, the income from
these procedures will be used to offset more sophisticated services. In the second
scenario, the cost of surgical sterilization will have to be self-supportive, so it must
generate a profit for the practice.
Competition for Surgical Services
Enter the era of the low-cost spay/neuter clinic. During the past decade, the social
awareness of the veterinary industry has increased and as a result, many communities
now have low-cost spay/neuter facilities to encourage the public to have their pets altered
NC-2 Business Plan
Management Academy for Public Health
Page 11 of 51
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as a means of reducing the overpopulation of pet animals. This is the case in New
Hanover County For almost a decade, the New Hanover County Humane Society
(NHCHS) has operated a low cost spay/neuter facility at its shelter Operating as a
private, not-for-profit organization, NHCHS can offer reduced rate surgical sterilization
in direct competition with the local private veterinary community Additionally, several
veterinary practices in New Hanover County have maintained their surgical sterilization
fees at as low as possible in order to compete with NHCHS and to encourage their clients
to have their pets altered. Still others offer low-cost surgical sterilization similar to 'loss-
leaders' in grocery stores (reduced cost cola, for instance, in hopes that shoppers will buy
higher-markup items such as chips and dip) with the thought that clients who decide to
have their animals altered may, at the same time, choose to have other full-fee services,
such as vaccinations, performed. There are other 'gimmicks' used by the private sector
to encourage clients to have their pets spayed or neutered. One practice has a reduced
rate spay day each week and another advertises reduced rate spays certain times of the
month. All of these programs would be in direct competition with Phase II of our
project-providing low-cost surgical sterilization to the general public.
Competition for Adoptive Owners
Another form of competition to be considered with Phase I of our project would
be groups that provide adoptions (and arrange their own spay/neuter services). One such
group, Cat Adoption Team (CAT) adopts cats to the general public and has an
arrangement with several veterinarians to provide low-cost surgical sterilization for their
adoptees. There are several other shelters in the general area that adopt both dogs and
cats, including NHCHS, Southport-Oak Island Animal Rescue (SOAR) and Pender
Animal Lovers (PAL). All of these facilities compete directly with NHCACS for the
adoption of available animals, and indirectly compete in the demand for surgical services
for those adopted pets. All of these facilities operate as not-for-profit shelters that
advertise a 'no-kill' policy, that is, they do not euthanize animals. This puts NHCACS at
a distinct disadvantage. NHCACS is thought of as the 'dog catcher' Even the name
'Animal Control' substantiates the misconception that the employees are more concerned
with enforcing the laws than the adoption of homeless animals. Being a governmental
agency, they are bound by the statutory regulations to not refuse any animal, no matter
how unsuitable for adoption it may be. This results in higher euthanasia rates, which
when publicized, reflects negatively on the organization. All of these perception issues
result in competition for available homes for homeless animals.
However, there are some positive aspects to the organization. Owing to the fact
that NHCACS is the largest adoptive organization in the region, our strong suit is the
sheer number, and hence variety, of animals available for adoption. This volume should
allow potential adopters to find exactly what they are looking for in a potential pet. (See
Appendix 7 for a graphic comparison between NHCACS and NHCHS impounds and
adoptions.)
NC-2 Business Plan
Management Academy for Public Health
Page 12 01 51
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Market Share Distribution
A review of estimated data for the last fiscal year shows some interesting trends
(see Figure 3). The majority of animals altered in New Hanover County, North Carolina
are done in private practice settings. This corresponds with the number of private
practices which exceed both adoptive organizations and low-cost spay neuter services in
absolute numbers, and therefore availability of services. The small market share of both
the adoptive organizations and low-cost spay/neuter facilities may reflect a saturation of
their available services. Potential clients get fiustrated by a lack of available adoptive
animals and the long wait for an appointment to have their pets surgically altered. This
data is important for two reasons. First, they show the distribution and market share of
the various competing organizations at the current time. Second, they show the
tremendous potential for market penetration in both the area of adoptive organizations
and low-cost spay/neuter services, corresponding, respectively, to Phase I and Phase II of
our project. Figure 3 graphically displays the relative percentages of distribution of
surgical services (estimated) currently in New Hanover County, North Carolina.
Figure 3. Distribution of Surgical Sterilization Services in
New Hanover County, North Carolina
(Percent of Market)
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Our goal with this project is twofold. First, we would like to increase our market
share of both adoptive organizations (currently estimated to be 5%) and secondly, low
cost sterilization (currently estimated to be 10%). By doing so, it is believed that we can
not only increase our pieces of the pie, but also the size of the whole pie, as well. It is
important to note two significant concerns that we have as a result of increasing our piece
of the pie. First, by increasing our percentage of the pie, absolute numbers of procedures
performed will increase, thereby increasing our workload. Second, it is important to
NC-2 Business Plan
Management Academy for Public Health
Page 13 of 51
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remember that increasing our piece of the pie comes with the risk of alienating the local
veterinary community. We feel that this is not a significant problem since the majority of
veterinarians who responded to our survey (92%) viewed mandatory spay/neuter in a
positive light and only a small percentage (22%) disagreed with an on-site spay/neuter
facility (see Appendix 6). Increasing the size of the whole pie means more people
having their animals altered which, as a result of better education of the pet-owning
public, will ultimately lead to a decrease in pet overpopulation.
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As previously mentioned, NHCACS is at a distinct disadvantage when it comes to
public perception due to their statutory requirement to enforce the laws regarding animal
welfare and rabies prevention. This requirement results in NHCACS being viewed by the
public as the 'dog catcher' With regards to Phase I of our project, this negative image
has the potential to reduce adoptions. With respect to Phase II, the negative image might
carry over and prevent pet owners for using NHCACS services for surgical sterilization.
To combat this negative public perception, NHCACS will have to make substantial
efforts to enhance their public image with regards to adoptions and pet availability
Additionally, in order to attract potential clients for Phase II, NHCACS will have to be
flexible and responsive to the needs of pet owners, specifically with regards to the
availability of surgical appointments.
NC-2 Business Plan
Management Academy for Public Health
Page 14 of 51
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Due to the large number of animals that annually are surrendered or impounded at
the shelter, NHCACS has a tremendous capacity to adopt animals to the public from not
only New Hanover County, but surrounding areas as well. No other shelter or adoptive
organization has the quantity of animals for prospective adopters to choose from. Over
the past five years, the other main adoptive organization in the area, NHCHS has become
more selective in their acceptance and adoption criteria (see Appendix 78) which has led
to additional animals being presented to NHCACS for surrender However, during that
same time period, the figures cited for animals impounded and adoption rates have
remained relatively flat at NHCACS, demonstrating the community's absorption (Friends
of Felines, Cat Adoption Team and other private adoptive organizations) of the excess
strays. The relatively low adoption rate at NHCACS demonstrates the tremendous
potential to improve adoption percentages (see Appendix 7b). In order to improve in the
area of number of pet animals adopted (and adoption percentages), NHCACS must work
to shed the image of 'the dog catcher' and gain public perception as a more 'user-
friendly' organization. Owing to the fact that it is a governmental organization,
NHCACS will always have some of the mandated regulatory functions and paperwork
associated with the adoption process. However, with the advent and growth of their
volunteer organization, NHCACS will work to streamline the adoption process.
Additionally, prospective adopters should have a wider range of 'adoption-ready' pets to
choose from since the surgical sterilization will be done on-site and can be accomplished
prior to the pets being put on display for adoption. Animals altered, but not adopted,
would be placed in foster homes in hopes of successful adoption, in time.
Pet Ownership Trends
As the benefits of the human-animal bond become more widely recognized, the
trend towards pet ownership in our society will increase, this, according to the U.S. Pet
Ownership and Demographic Sourcebook, published by the American Veterinary
Medical Association. Additionally, with more families being 'dual income-no kids,' pets
will serve as surrogate family members. The trend in pet adoption is more towards
shelter or rescue adoption. This is thought to be a result of a more ecologically
enlightened society that will look first to help relieve the pet overpopulation problem
rather than vicariously contribute to it by supporting the breeding of pet-quality animals.
Another interesting trend is that more pet owners are choosing to have their pets spayed
or neutered so as not to contribute to the pet overpopulation problem. Again, this can be
directly attributed to the more ecologically friendly attitude that society in general takes.
While all of this will have an impact on Phase I of our project, it will directly impact
Phase II which will be to provide surgical sterilization services to the general public, not
just adopted animals.
NC-2 Business Plan
Management Academy for Public Health
Page 15 of 51
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Target Market
For Phase I, our target market is the individual seeking to adopt a pet animal. As
previously mentioned, this market is strong and growing. By providing healthy,
surgically altered animals for adoption, we hope to give pet owners years of healthy
companionship and not contribute to the pet overpopulation problem.
The target market for Phase 11 will primarily be the pet-owning public who may
be unable to afford surgical sterilization by the private sector However, as is the case
with the private veterinary practice, by keeping the fees for spaying and neutering as low
as possible, we are hoping to encourage all pet owners to have their animals altered in
order to prevent pet overpopulation. In the section on Competition, the graphic
illustration showed only 10% of the surgical sterilization in New Hanover County is
provided by low-cost spay/neuter facilities. This represents a tremendous market to be
developed (See Figure 3, page 13 ).
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Risk Assessment
As previously mentioned, one risk is the growth of competing adoptive agencies
and low-cost spay/neuter facilities. Due to the public's increased awareness of the plight
of homeless animals, there is a move to establish 'no-kill' shelters and to promote low-
cost surgical sterilization. While this risk will have minimal impact on Phase I, the
impact on Phase II could be considerable, and will need to be studied and considered.
A second risk is the unforeseen anesthetic complication which may result in the
death of an animal. While impact of this risk is minimal in Phase I (the animals would be
altered prior to adoption when they are still considered the property of New Hanover
County), it is substantial in Phase II, where the loss of a pet-even in the absence of
negligence-might lead to negative publicity for the shelter However, this risk is
present for any organization providing surgical sterilization (nationwide statistics show
unexpected anesthetic death to occur approximately once in every 300,000 procedures)
and is considered minimal.
A third risk is the health of the economy Economic downtums may lead to fewer
pets being adopted. This risk is considered minimal since studies have shown that even
in the face of economic adversity, people will still adopt pets and provide the necessary
care for them.
A fourth risk is the potential alienation of the local veterinary community due to
the loss of revenue from providing surgical services for the county (Phase I) and the
direct competition offered by Phase II. This risk is viewed as minimal. Results of our
veterinary community survey prior to the inception of this project indicate that the
majority view an on-site spay/neuter facility in a positive light (see Appendix 6).
Additionally, we plan to involve the veterinary community in the implementation and
staffing of our faci lity
A final risk includes the saturation of services (Phase II) by individuals seeking to
have their pets spayed or neutered. Such excessive demand has forced NHCHS to
suspend their waiting list and appointment scheduling on occasion. This risk is of
concern because individuals may decide to have their pet altered due to an unforeseen
circumstance such as the dog coming in heat or being accidentally bred. If we cannot
meet the demand, some individuals may decide not to have their pet altered when the
exigency of surgery has passed. Such a situation might inevitably contribute to the pet
overpopulation problem. We view this scenario as not only a risk but also a justification
of need. By being able to offer low cost spays and neuters in a timely fashion, we
significantly mitigate the impact of this risk.
NC-2 Business Plan
Management Academy for Public Health
Page 17 of 51
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Regulatory Issues
The biggest regulatory issue is the licensing of an on-site spay/neuter facility by
the state of North Carolina. The North Carolina Board of Veterinary Medical Examiners
('The Board') regulates the practice of veterinary medicine in the state of North Carolina.
The Board has established a series of standards for the licensing of a surgical facility
This will be an issue only during Phase II. The facility and the veterinarians performing
surgery there will all have to be licensed. This issue is minor since we plan to consult the
practice act prior to the design and construction phase of our project. The North Carolina
Practice Act requires that the Board inspect our facility prior to occupancy Additionally,
the credentials of all surgeons working for the facility will be scrutinized. This is not an
issue for Phase I, since the facility is operated by the county-and will only surgically
sterilize county animals. This is not considered the practice of veterinary medicine and is
not subject to the scrutiny of The Board.
Additional regulatory issues include the licensing and usage restnctlOns on
controlled substances. There are accepted procedures with regards to the use and
documentation of controlled substances that will have to be implemented and adhered to
during the operation of a spay/neuter facility in either Phase I or Phase II.
NC-2 Business Plan
Management Academy for Public Health
Page 18 of 51
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Marketing Plan and Sales Strategy
NHCACS capitalizes on the strong emotional and social attraction to pet
adoption. We will also increase the convenience of the adoption process with on-site
spay/neuter services, play area for adopter and instructional use, and special attention to
making the facility more conducive to adopters/customers. Pricing of adoption and
spay/neuter services will be held to a minimum to attract the widest segment of the
population as possible.
Our business will meet important customer needs: affordable and convenient
adoption, low cost spay/neuter, good referrals for veterinary services after adoption,
educational materials, future opportunities for obedience classes, and a feeling of
satisfaction for adopting a homeless animal.
Our message will combine traditional features such as convenience, low-cost,
unparalleled selection, extensive information, healthy animals, and good customer service
along with our social message of doing a community service by adopting a homeless
animal. Future relations between NHCACS and adopters will exist via rabies licensing,
instructional classes offered, possible adopter e-newsletter or mailed newsletter Pointed
effort will be made by NHCACS to connect adopters to area veterinarians for on-going
relationships. One key vehicle for this is the information packet each adopter will receive
(see Appendix 4). The emotional attraction to pet adoption (human/animal bond,
benefits of pet relationship, helping community) will be marketed heavily, and the
reasonable cost with increased convenience will be used as the 'closer' to convince our
target market to adopt rather than buy from retail outlets or breeders. Due to our strong
desire to team with area private animal adoption organizations, we will focus less energy
on competing with them for adoptions and more on raising the community level of
adoptions and lowering the level of homeless animals. We will focus more of our
message in Phase II on convincing the public to have their animal(s) altered. This will
reduce the amount of unwanted animals being euthanized.
Marketing Vehicles
Our initial target for Phase I will be area veterinarians. Their support and
participation to perform the spay/neuter procedures are key to Phase I success. The
actual vehicles will be personal communication, printed material explaining the plan and
mutual benefits, and group presentations with question and answer sessions. The same
vehicles will be used for internal customer marketing to our Health Director, Board of
Health, County Commissioners, and other important gatekeepers for project approval.
Vehicles for increasing the adoption rates at NHCACS in Phase I will include printed
materials in veterinarian offices, pet retailers, public events, and other venues, which we
hope to make permanent at these places. We will also solicit media coverage at the
launch of the project and do media stories when the facility actually opens. An
information kit will go with each adoption (see Appendix 4).
NC-2 Business Plan
Management Academy for Public Health
Page 19 of 51
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In Phase II, we will continue Phase I operations with associated marketing
activities, but will add marketing to the low-income pet owner population and also those
pet owners skeptical of the need and benefits of spay/neuter. In Phase II we will enhance
the social messages about responsibility toward community, public health risk, health
benefits for animals after spay/neuter, affordability of procedure at NHCACS, relative
convenience, and low complication risk due to experienced area veterinarians doing
procedures. Marketing vehicles in Phase II will include free or low cost media coverage
of our services and message, new print materials placed at point of purchase in pet
retailers, veterinary offices, other area animal organizations offices, and places of
business our target market may frequent. These might include convenience stores,
grocery stores, hunt clubs, employers, etc.
NC-2 Business Plan
Management Academy for Public Health
Page 20 of 51
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Animal Control Services
Operations
NHCACS is a division of the New Hanover County Health Department. We
provide services to all New Hanover County residents, by enforcing rabies surveillance
regulations; licensing cats, dogs and ferrets; and sheltering unwanted, sick, and injured
animals. We also adopt animals and control pet overpopulation by spaying, neutering,
and vaccinating the animals adopted from our facility.
We are a customer-responsive operation, especially in light of recent budgetary
and staffing cuts. We strive to provide the best possible service to the citizens of New
Hanover County
Our goal at NHCACS is to build a spay/neuter clinic attached to our existing
facility, with a separate entrance from our main building. The clinic will operate once or
twice a week depending on the number of adoption candidates on hand.
The clinic will be built and operational in two years (see Appendix 8). The
clinic will be staffed with contract veterinarians and volunteers, both of which will be
essential for successful operations.
Our intent is to provide the best service possible. With the clinic performing
procedures on-site, adoption candidates are ready for their new home, no waiting periods
necessary, as we have had in the past.
Cost and Time Effective Program
With implementation of our program, costs will decrease and time effectiveness
will increase. Our procedure of transporting adopted animals to the veterinarians
throughout the area will cease, therefore freeing NHCACS officers to perform rabies
surveillance and license canvassing in the community
Competitive Advantage
On average, NHCACS officers spend 520 hours annually transporting adopted
animals to local veterinarians. That translates to $9,204.00 in salary dollars. While
having the clinic on site wouldn't eliminate this cost, it would allow increased
enforcement of licenses and citations by the number of man-hours listed. The time will
be spent generating revenue in the form of writing civil citations for violators. It is
estimated that the 520 man-hours of increased citation and license canvassing would
generate a 5% increase in license and citation fees, or approximately $22,000 annually
NC-2 Business Plan
Management Academy for Public Health
Page 21 of 51
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Problems Addressed
Spaying and neutering all adoption candidates prior to placement will increase
cost with the initial start-up of the clinic. This is included in our cost estimates for the
first quarter of operation. Other issues of concern are making sure we have local
veterinarians on board, and backup available in case of an emergency
Location of the site
Touring our facility for the right spot was key We needed a separate entrance,
but it needed to be next to the holding area of the shelter for convenience of moving the
animals in and out. We decided to place the clinic on the left side of our existing facility
(see Figure 6), allowing room for a separate entrance and play area.
Figure 8. Location of Spay/Neuter Facility Addition
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NC-2 Business Plan
Management Academy for Public Health
Page 22 of 51
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NHCACS is on the cutting edge of technology We have a computer system in
place that allows us to track our accounting functions, inventories, and clients, just to
name a few Our system has functions that we have not explored yet. When we selected
the software, we considered ease of use; cost; security; and ability to upgrade, expand,
and integrate with our existing data technology system. At this stage our system is
providing us with everything we need. Our computer system is updated annually to
provide us with the most up-to-date features. At this stage we anticipate needing
computer access and telephone service to meet our needs. Other technology concerns
would be tracking animal medical history documentation and equipping the clinic with
state of the art equipment.
For external technology we would like to be able to communicate with the
veterinary community via email and telephone. All of the local veterinarians do not have
access to the web to communicate with us. Communicating via email would save time
and money to the veterinarian community and NHCACS. Via the web the veterinarians
could provide us with the latest information regarding proper animal care, medication,
and vaccination information to distribute to the public at the time of adoption. This could
potentially create new business for the veterinarians. With information constantly
changing, having the latest information is essential.
NHCACS is on the web. Check out our web site at www.nhcgov.com click on
the Health Department and find the link for Animal Control Services to find out about
our operations, county ordinances and fees.
NC-2 Business Plan
Management Academy for Public Health
Page 23 of 51
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Management and Organization
Key Employees
The success of the facility expansion is dependent on all NHCACS staff. Specific
duties are divided into three main areas, including field work, clerical functions, and
shelter operations. A section supervisor, who is directed by the NHCACS public health
division manager, oversees each area (see Appendix 9).
Managers:
Jean P. McNeil. Public Health Division Manal!er Jean McNeil has worked in
the division for nearly thirteen years. She moved up from an officer position to
overseeing the entire division in the span of time she has been with the shelter She holds
a degree in veterinary medicine and has worked in the community at local hospitals.
During her term as the division's director, she has implemented the 100%
compliance rate on surgical procedures for adoptive pets, installed the new software
system that has added animals to be viewed on the internet site, and rescued three sets of
animals from abusive situations.
McNeil's major goals include increasing adoption rates and decreasing euthanasia
rates of impounded animals. Customer service to the community is also a priority The
additions would enhance the shelter's effectiveness and provide a boost to meeting these
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Judv P. Evonko. Animal Control Supervisor Judy Evonko began her service
with NHCACS as an officer She has been promoted twice since her start with the
organization. The first promotion was to the position of shelter supervisor before moving
into her current slot. She is a certified veterinary technician, and she worked in the
private sector in this capacity prior to becoming a county employee.
Daisv S. Brown. Administrative SUPDort SUDervisor Daisy Brown holds a
degree in business administration. She served as the Health Department's human resource
representative prior to her promotion to her current clerical supervisory position. She is
the shelter contact for clerical and outreach volunteers.
Nancv A. Rvan. Shelter Supervisor Nancy Ryan bred and showed dogs for the
majority of her adult life. Her schooling background is in business marketing and
management. She started with the division as a shelter attendant and has since been
promoted to the supervisory position. She is a member of Dovia, a volunteer recruitment
organization. She is the shelter contact for animal volunteers, and she will be the primary
overseer of the additions.
NC-2 Business Plan
Management Academy for Public Health
Page 24 of 51
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Board of Health
The Board of Health consists of nine community professionals, who are appointed
for service by the NHC County Commissioners. They are the direct governing body that
oversees the activities of the Health Department. NHCACS is a division of the Health
Department.
Advisory Committee
The NHCACS Advisory Committee is comprised often community citizens, who
are appointed by the Board of Health. The veterinarian who serves on the Board of
Health is the link between the two committees. The committee meets bimonthly from
fall until spring. It serves as a valuable resource to NHCACS on a continuing basis.
Specialists
An area architect will design the building additions, including the surgical suite.
Area veterinarians will be used to perform the surgical procedures. Their work will be
monetarily compensated at an hourly contracted rate; however, voluntary assistance will
also be solicited. Technicians will be gathered from local volunteers for surgery days.
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Community Involvement & Social Responsibility
Due to our being part of county government, we are strictly bound by law,
ordinance, county policy, and high ethical standards. We are committed to serving the
entire public at the highest level possible. Being part of county government requires all
of our legal, human resources, marketing, contracting, and other business dealings to be
beyond reproach and absolutely fair-handed. We are guardians of the public trust, and
our good citizenship plays a large role in all decisions.
Our responsibility for this venture is divided into three audiences: veterinarians
who will work with us and do the spay/neuter procedures, area animal groups with
common goals to decrease pet overpopulation, and the public at large.
Area veterinarians must know that we have their best interests in mind as we
formulate strategies to reach our goals ofreduced rabies risk, reduced pet population, and
improved animal welfare. We will show them we intend to get pet owners into
relationships with veterinarians for regular care, and include them as our primary referral
to adopters/customers. We will accomplish this in a number of ways. First, we will
require that rabies vaccinations be given by a local veterinarian of the adopter's choice.
Rabies vaccination is required by law in North Carolina, and the vaccine must be
administered by a licensed veterinarian. We expect citations to increase as officer field
time increases after they no longer have to transport animals to veterinarian offices for
spay/neuter surgery Second, we will include an 'adoption packet' (see Appendix 4)
which will have education materials, a list of area veterinarians, and will encourage
adopters to establish a relationship with a veterinarian of their choice. We will also be
sure to publicize the positive contributions area veterinarians are making. This will
position us as good citizens in that we do not desire to intrude on their livelihoods.
Several animal interest groups exist in our area. We are reaching out to all of
them to form a coalition to work on our common goals together This coalition will be
integral to this project's success and on-going success of animal welfare / control issues.
Our reaching out to these groups will show we are good citizens and hopefully inspire a
good cooperative relationship among all the groups.
Our relations with the public are two-fold. We have direct contact with those
adopting from us, those coming in to pay rabies license fees, claim their animals, and do
other personal transactions. Another relationship is one of image. Animal Control here,
as in many places, is perceived by many to be the place where'unwanted animals go to be
euthanized. From a public perception standpoint, we have the burden that we must of
enforcing laws and ordinances, and killing animals that are unclaimed, sick, or potentially
dangerous. We do many on-going activities that relate our mission of animal welfare.
Some examples are spay-a-thons, adopt-a-thons, low cost rabies vaccination events,
fundraisers, radio shows, newspaper articles, public service announcements, and more.
This project will further our goals in showing our public that we want to dramatically
reduce the number of euthanasias we are forced to do, improve animal and human
welfare, and find good homes for all the animals we have for adoption. As mentioned in
NC-2 Business Plan
Management Academy for Public Health
Page 26 of 51
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our marketing plan, we will adopt social marketing strategies to effect changes in the
public attitudes toward their pet's welfare and NHCACS. The message will be that stray
and unwanted animals increase risk of rabies exposure and injuries for everyone, and all
citizens should playa role in decreasing this risk. We will suggest that pets not be
obtained unless adequate attention, housing, finances, and healthcare are planned for. We
will also suggest that to do otherwise is irresponsible citizenship, and harmful to the
overall health of the entire community We will make sure every citizen knows they can
bring any animal into animal control and every effort will be made to adopt the animal
out to a loving home.
NC-2 Business Plan
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Page 27 of 51
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Development Plan
Long-term Goals
Our primary goal is to establish an on-site spay/neuter clinic for shelter dogs and
cats that are targeted for adoption, The clinic should begin operation in Fall 2003 (see
Appendix 8). An exercise/play area will also be provided adjacent to the clinic.
Our second major goal is expansion of spay/neuter services to the public at low
cost. We anticipate this expansion to be available in the second year of operation, or
2004 The physical facility will be added on to the existing NHCACS building and will
include an exercise/play area for shelter animals.
Strategies for Achieving Goals
A physical facility in which to perform the services is required. It is planned as
an addition to the existing NHCACS building. Concurrent with design and construction
of the facility, fundraising activities will be taking place and the final arrangements made
for volunteer and paid staff (assistant and veterinarians) to man the clinic. We must also
equip the spay/neuter facility We expect to do this through donations, possibly of used
human equipment, and purchases where necessary We will approach suppliers and
manufacturers of veterinary pharmaceuticals to secure potential donations. Operations
will begin with surgery on shelter dogs and cats only, and only those that are available for
adoption. The expected annual number of surgical procedures is six hundred and fifty to
seven hundred (650-700) for the first year, making hours of operation about six to eight
(6-8) hours per week.
Major Risks
We prefer to think of our risks as opportunities. Thus, one of our major
opportunities is to obtain acceptance of the program from both the local veterinarians and
the general public. Public acceptance is crucial to the success of Phase II-expanding to
include low cost spay/neuter services to the public.
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II of the project. Construction cost of the facility will be met by donations already
received and currently held in trust, and donations to be solicited. Ongoing operations
will be covered in Phase I by the elimination of contract fees now paid to local
veterinarians to perform spay/neuters on adopted pet animals. Fees for services charged
to pet owners will cover the additional costs under Phase II. We anticipate limited risk
here, as no full time staff will be hired, with veterinarians and assistants either working in
a volunteer capacity or on a part-time, per hour basis.
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Phase II operations do require additional licensing and possible accreditation. An
inability to acquire these could force abandonment of Phase II plans or closure of Phase
II operations if already begun. Every effort is now, and will continue to be, made to
ensure that all regulatory issues are addressed in advance of Phase II implementation.
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Exiting Phase II of our in-house spay/neuter program, due to poor acceptance or
excessive operational costs, would be through closure of the program. Should economic
conditions make it necessary to also exit Phase I, we would also do so through program
closure and re-initiate the current mandatory spay/neuter program. The pet exercise/play
area would remain in use and the facility space could be easily converted into additional
space for NHCACS.
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Financial Information
Assumptions
Personnel
. Shelter Attendant Part -time
o Will be required to assist veterinarians with surgery procedures and
maintain the surgery area.
o No other staff will be added to NHCACS at this time. Veterinarians and
veterinary technicians will be working on an as needed basis, some as
unpaid volunteers.
Kev Exoenses
. Facility Expansion
. Surgery Equipment
Financing
. Start-up Funding
o Trust funds will provide initial funding (approximately $38,000 as of
December 31, 200 I )
o Community fundraising and donations expected - Approximately
$16,900.
o In-kind donations anticipated for all equipment and furnishings.
o In-kind donation anticipated for labor to complete the interior of the
building addition.
. Operational Funding
o Adoption fees will fully cover operation costs and provide "excess"
revenues to help offset other NHCACS operations.
Other Assumotions
. This is a cash basis operation.
o Revenues and expenditures are accounted for on a cash basis. -
o Adoption fees are collected in cash. No credit is extended. Therefore
there are no accounts receivable,
. Co-operation and volunteer time from the veterinary community is expected.
o However, full estimate of costs for veterinarian time is calculated In
procedure costs to be conservative in net revenue projections.
. Savings in Animal Control Officers time and travel are not an offset to the SPAY
project costs. All Officer positions will remain and efforts will be redirected.
. Any revenue impact from Officer redirection is not included in this projection, as
it is expected to be negligible.
. 5% salary increases per year (including both market adjustments and merit
increases).
. 3% inflation increases per year for non-salary items.
. Benefits = 30% of salaries
NC-2 Business Plan
Page 30 of 51
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Start-up Capital and Expenditures
A summary of revenue sources and expenditures for the start-up phase of SPAY
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Monetary Donations
In-Kind Donations
Total Sources of Capital
$ 38,000
16,900
37.500
$ 92,400
Start-up Expenditures
Buildings
Construction
Fence Expansion
Total Buildings
$ 65,000
1.500
66.500
Capital Equipment
Furniture
Equipment
Total Capital Equipment
Reserve for Contingencies (10%)
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15.000
17 .500
8.400
$ 92,400
Total Start-up Expenditures
NC-2 Business Plan
Management Academy for Public Health
Page 31 of 51
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Cash Flow -Initial twelve (12) months of operation
The chart below summarizes, by quarter, the revenues and expenditures projected
for the first twelve months of SPAY operation, expected to begin on October 1, 2003
This includes the second through fourth quarters of our fiscal year ending June 30, 2004,
and the first quarter of our next fiscal year. Our seasonally adjusted adoption and
procedure expectations are based on our actual recent adoption statistics.
SPAY: Sterilization Protects Animals and You
Initial 12 Months Operation by Quarter
RevElll.JG lnl Expenditure Projections
Projected Revenues
Adoption Fees - $60 per pel
10-1-
12-31-2003
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4-1-
6-30-2004
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8,100 $ 14,175 $
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40,500
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Salaries:
Shelter Attendant -15 hours per week 2,149 2,149 2,149 2,256 8,703
Benefits (estimated at 30% of salaries) 645 645 645 677 2,611
Subtotal - Salaries & Benefits 2,794 2,794 2,794 2,933 11,314
ProcedJre Costs 2,683 3,577 6,260 5,366 17,685
Maintenance
Fumit....e & E",pment
Insurance 150 150
Utilities
Telephone
Office Suppies
Postage & Shppng
Marketing & Advertisng
Trav.. & Training 125 125 125 125 500
Subtotal - Expenditures 5,751 6,496 9,178 8,424 29,649
Net Revenue Over (Under) Expdentit....es $ 324 $ 1,604 $ 4,997 $ 3,726 $ 10,651
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Number c:J Adoptions 101 135 236 203 675
Number of SpaylNeuter Procedures 105 140 245 210 700
NC-2 Business Plan
Management Academy for Public Health
Page 32 of 51
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Revenue and Expenditure Projections
The following chart provides a projection of revenues and expenditures for the
operation for the nine-month partial first year, and the following five years, Growth in
adoptions is expected at a reasonable rate over the years as projected below,
SPAY: Sterilization Protects Animals and You
Six Year Projection
Revenue am ExperdtLl'e Projections
11).1-03- FYEnding FYEnding FYEnding FYEnding FYEndng
6-30-2004 6-30-2005 6-30-2006 6-30-2007 6-30-2006 6-30-2OOl
ProjoctedRevenues
AOOiXion Fees - $80 per pet
$ 30,375 $ 40,500 $ 42,000 $ 43,500 $ 45,000 $ 46,500
Projocted Experdtures
Salaries
Shelter Attenda1t - 15 hoJs per """'" 8,596 9,026 9,477 9,951 10,446 10,971
8EI1efits (estimated at 30% 01 salaries) 2,579 2,706 2,843 2,985 3,134 3,291
&bIOOII - Salaries & 8EI1efits 11,174 11,733 12,320 12,936 13,583 14,262
Proorl.re QSs (see Awendix_) 12,938 18,422 19,<a> 19,738 20,395 21.053
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Fumiture & E",prnent
Insurarne 150 155 159 164 169 174
Uilities
T e1ll!t1<re
OOioe Suppies
Postage & Shif.lling
Mov1<eting & Adver1ising
Travel & Trairing 500 515 530 546 563 500
&bIotaI- Experdtures 24,762 30,824 32,069 33,384 34,706 36,069
Net Revenue 019: (ll1der) Expdentillres $ 5,613 $ 9,676 $ 9,911 $ 10,116 $ 10,291 $ 10,431
Assunplions:
tunber of AdqJtions 506 675 700 725 750 775
tunber of Spay/Neuer ProcedJres 525 700 725 750 775 800
NC-2 Business Plan
Management Academy for Public Health
Page 33 of 51
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Appendices
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1. Age of Terrestrial Rabies Epizootic 35
2. Geographical Diffusion of Rabies in North Carolina 36
3. Positive Rabies Cases by Year - New Hanover County 37
4. Adoption Packet Contents 38
5. Off-Site Spay/Neuter Concerns 39
6. Survey Results 40
7a. Adoption Statistics - New Hanover Humane Society 47
7b. Adoption Statistics - NHCACS 47
8. GANTT Chart 48
9. Management Structure 49
10. Internet Resources 50
11. Editorial - Saving Pets and Taxpayers 51
NC-2 Business Plan
Management Academy for Public Health
Page 34 of 51
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Appendix 1
New Hanover County
Animal Control Servlen
Age of Terrestrial Rabies Epizootic
North Carolina Counties 1990-1999
Year Rabies Was First Reported
No Cases
1990
1991
1992
1993
, 1994
1995
1996
1997
1998
D1999 (Nov.)
NC-2 Business Plan
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St.. C.ntllr for Health St:;rtistics
Geogl'3phical ~ii1lysis BI'3nc:h
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I:pidemiology and Communioable Disease Control
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Management Academy for Public Health
Page 35 of 51
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Appendix 3
POSITIVE RABIES CASES BY YEAR
NEW HANOVER COUNTY
Calendar Year Fiscal Year
1996 19 cases 95-96 8 cases
1997 26 cases 96-97 29 cases
1998 8 cases 97-98 13 cases
1999* 3 cases 98-99 5 cases
2000* 3 cases 99-00 2 cases
2001* 2 cases 00-01 3 cases
2002* o cases 01-02 1 case
The first positive rabies case was discovered on March 26, ]996. The anima] was
a bobcat found in a dog pen on Marathon Road in Castle Hayne, NC.
*The decrease in the number of diagnosed rabies cases can possibly be attributed
to better public education, implementation of the mandatory spay/neuter program,
and fiscal responsibility
This list is current through March ]4,2002.
NC-2 Business Plan
Management Academy for Public Health
Page 37 of 51
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ADOPTION PACKET CONTENTS
NEW HANOVER COUNTY
ANIMAL CONTROL SERVICES
. Short version of County ordinance
. Veterinarian list
. Rabies brochure
. Vaccination schedule
. Post-operative care (if needed)
. Behavior issues and resources
. Free samples
. Collar & leash (Or cat-box)
. Recommended care:
o Grooming issues, e.g. flea control
o Heartworm disease
o Feline leukemia concerns
o Denta] upkeep
NC-2 Business Plan
Management Academy for Public Health
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Appendix 5
OFF-SITE SPAY/NEUTER CONCERNS
NEW HANOVER COUNTY
ANIMAL CONTROL SERVICES
Veterinarian concerns:
. Surgical complications discovered @point of surgery (e.g. cryptorchid, pyometra
or pregnant)
. No desire to perform pediatric surgeries
. Transported animals contaminating their front office
. Additional surgical care required (pain medication)
. Time constraints of transport
Officer concerns:
. Long wait for service at veterinary hospital
. Multiple questions asked regarding animal transported
. Multiple deliveries---decreased time for other duties
. Verification of correct pet for transport
Clerical concerns:
. Prolonged time to secure surgery appointment
. Unable to schedule appointment on Saturday afternoons
. Drawn out adoption process---complete all requirements
. Customers desire to take pet at point of adoption
. Need for explanation--necessity of performing surgery
. Unable to adopt to a broader range of customers
Customer concerns:
. Unable to take pet at point of adoption
. Pet dies under anesthesia (this is also extremely difficult for ACS staff and
veterinary personnel to deal with)
. More pets available for adoption
. Better process to adopt
NC-2 Business Plan
Management Academy for Public Health
Page 39 of 51
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Appendix 8 Results of Surve, Sent to Local Veterinarians
A brief summary, in table form, follows of the average answers to the rated questions,
with I = Strongly Disagree, 2 = Somewhat Disagree, 3 = Neither Agree Nor Disagree, 4
= Somewhat Agree, and 5 = Strongly Agree:
NHCACS Mission
I feel that the mission of NHCACS is to prevent rabies.
I feel that the mission NHCACS is to prevent pet overpopulation.
I feel that the mission of NHCACS is to enforce the laws regarding animals.
More can be done to enhance/increase adoptions at our shelter
More can be done to further enhance the relationship between NHCACS and the
local veterinary community
Adoptions and Mandatory Spay/Neuter
I would be willing to foster shelter animals for adoption in our hospital.
I support NHCACS adoption services, including mandatory spay/neuter
program.
I think NHCACS should provide an on-site spay/neuter program.
I would be willing to participate (either as a volunteer or for compensation) in a
NHCACS on-site spay/neuter program.
I support the concept of pediatric spay/neuter on puppies and kittens.
I think more can be done to encourage adopters to establish a relationship with
local veterinarians.
Rabies Surveillance and Licensing
NHCACS is doing a good job in rabies surveillance/prevention and county
licensing program.
I support the concept of low-cost or free rabies clinics sponsored by the county
I would be willing to participate in such clinics.
More can be done to increase compliance with rabies vaccination and county
licensing.
Volunteering
I support the efforts of groups such as The Cat Adoption Team and Friends of
Felines in their efforts to reduce the overpopulation of animals in our
community
I am aware that NHCACS has a volunteer program.
I encourage our employees and/or clients to become involved in our volunteer
program.
I, as a veterinarian, am interested in volunteering at the NHCACS shelter.
NC-2 Business Plan
Management Academy for Public Health
Average
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Page 40 of 51
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NHCACS is doing a good job in
rabies swveillance/prevention and
county licensing program. 0 2 4 9 to 25 4.0800
I support the concept of low-cost
or free rabies clinics sponsored by
the county 2 3 6 15 27 4.1481
I would be willing to participate in
such clinics. 2 0 3 7 15 27 4.2222
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compliance with rabies
vaccination and county licensing. 2 2 12 8 3 27 3.2963
Volunteering
I support the efforts of groups such
as The Cat Adoption Team and
Friends of Felines in their efforts
to reduce the overpopulation of
animals in our community 0 2 8 15 26 4.4231
I am aware that NHCACS has a
volunteer program. 3 4 5 8 7 27 3 4444
I encourage our employees and/or
clients to become involved in our
volunteer program. 3 2 14 7 27 3.0370
I, as a veterinarian, am interested
in volunteering at the NHCACS
she Iter 6 2 II 6 2 27 2.8519
Comments from each section are summarized below by topic:
NHCACS Mission
What do you view as the mission of New Hanover County Animal Control Services?
. Enforce laws pertaining to animal and human health and safety
. Protect the public from diseases or injuries incurred from animals.
. What most pet owners see is you simply give out citations and require fees for
pets. They are not aware of what these services help to support.
. Saving animal lives, avoiding euthanasia whenever possible, placing adoptees,
preventing pain, disease and suffering for shelter pets.
. Control the animals (dogs and cats) in NHC
· Public education. Control of overpopulation, dangerous & stray animals,
enforcing rabies vaccinations.
. Control stray animals & prevent rabies
. Control animal population & enforce rabies laws
. Prevent pet overpopulation,- inform public of rabies awareness
. The top three mission statements {referring to rated questions} above sum it up.
. Public health/rabies prevention, population control; animal welfare protection
NC-2 Business Plan
Management Academy for Public Health
Page 42 of 51
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. Prevent pet overpopulation
. Rabies prevention and awareness. Prevention of overpopulation.
. Consensus of the above {related to the rated questions}
What could we do to enhance and/or increase adoptions at our shelter?
. Posters or flyers to be distributed to vet clinics, groomers, boarding kennels
. Nothing
. Speak to more young peoples which I know takes money & personnel.
. Pet of the week, adoption fairs, etc.
. Increase volunteer participation
. News media - special interest stories
. Public adoptions, tours. Media exposure.
. More positive PR! More Sat. "adopt-a-thons"! Get on WRAL TV am show!
Have flyers made for vet offices explaining who NHCACS is & what's required
by the county, etc,
. More public awareness
. More publicity - TV and radio; the Humane Society has a pet of the week; make a
website with pictures of found/adoptable animals.
. More local community involvement
. Public awareness/education - work with local media, open house, adopt-a-thons,
fund raisers
. Improve shelter conditions, offer basic training classes, adoption fairs, advertising
. More advertising with pictures of animals on tv/paper/at clinics
What steps can be taken to further enhance the relationship between NHCACS and the
local veterinary community?
. Monthly or bi-monthly newsletter
. Nothing
. Decrease the need for veterinarians to require pet owners pay county fee at
hospitals or decrease # of notices stating fee not paid when it has been paid for 3
years. Try to increa~e computer program to include greater than I year in fee
payment. Clients tend to blame our receptionist for the mistake!
. Not from New Hanover County, don't know
. This is a great idea. Perhaps see iflocal association interested in having a
question & answer at first part of a meeting or even having a meeting at AC-
. Doing a fine job
. Foster animals at local hospitals for adoption.
. Encourage local veterinarians to keep community service at dangerous dog
meetings and special events
. I feel the relationship is good currently
. I think it is good as far as my hospital is concerned
. Stop making us feel like tax collectors
. More meetings between the two groups to make communication easier
NC-2 Business Plan
Management Academy for Public Health
Page 43 of 51
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. More interaction between veterinarians/animal control employees
. Keep communications and more of them
Adoptions and Mandatory Spay/Neuter
How do you view our adoption services, including our mandatory spay/neuter program?
. Excellent
. Good policies
· The spay/neuter program seems to work well- however, I do feel that several
recent adopted animals are placed in homes without means for sufficient care. IE
unaware of financial needs to care for pet HWP/vaccines, etc.
. Very positive
. Excellent step with mandatory spay/neuter before adoption.
. I feel it has greatly increased adoptees contact with DVM & benefits animal and
client. Great follow-up from the majority of animals we see.
. Animals I've seen from shelter seem to find good homes
. I believe it works well, yet most adopters never come back - so it may be better to
interview them
. As a citizen, I haven't heard much about it. I only hear about it as a vet.
. Good
. Seems to be working
. Great program - seems to be working
. Spay/neuter program is great - but an onsite facility would be much better!
. Fairly successful
. Necessary
. Services are lacking - people are confused about policies
. Beneficial
. Questionable the very young ---> future
What additional steps can be taken to encourage adopters to establish a relationship with
local veterinarians?
. 15 minute counseling/written handout given by shelter officers to adoptees
explaining necessary vaccines/products (HW Prevention - flea control) needed to
maintain healthy pet.
. Increased awareness/information given or discussed with new pet owners about
the need for continued care for their new pet.
. Require heartworm testing for dogs, FCL V /FIV testing for cats - these services
should not be offered at the animal shelter.
. That's up to us as veterinarians.
. If an adoption counselor volunteer were ever found that would be a wonderful
addition.
. Provide a list of area vet clinics, hrs, location
NC-2 Business Plan
Management Academy for Public Health
Page 44 of 51
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. Establish a program to ensure every animal sees a vet - free exams, rabies vacs,
etc.
. I find that all they want is the spay/neuter and do not understand the responsibility
of pet ownership lifelong.
. If shelter workers would "mention" to potential adopters about what vacs are
needed, heart worms, etc ..
. Educate adopters in proper care for animals before adopted
. I am not sure what is being done now - new adopters should be counseled about
vaccines, heartworm preventative and flea preventative
. Educate adopters better on basic and preventive health care for animals
. Client education on proper animal care
. Allow them to chose a vet & pick up animal there.
. Tell them at adoption time what services are still needed and approximately what
time they are due
. More communication
Rabies Surveillance and Licensing
What can we do to increase compliance with rabies vaccination and county licensing?
. Poster re: County regulations/fines to be imposed - post in public places
. Increase exposure of county laws IE - advertisements other than newspaper-
radio/TV
. Offer rewards to people who report unlicensed or unvaccinated animals - much as
rewards are offered with "no questions asked" for turning in drug dealers.
. More can be done but it takes more money & more manpower neither of which
the county is going to provide.
. Persons who cannot/will not pay for license will forego rabies vaccination for the
pet as it will be reported - this is counterproductive to rabies control efforts.
. Awareness by advertising
. Revise the licensing system. Too confusing. Consider annual rabies
vaccinations.
. As far as low-cost clinic, I feel that if a person can't afford a rabies vaccination
they can't afford a dog. We have clients that get the low cost vaccination who
have more income than you or I.
. Increase fines
. Make more people aware of consequences of not vaccinating. Education is the
key
. Issue more warnings and fines
. Educating the public
. Public education - radio/TV/paper announcements
NC-2 Business Plan
Management Academy for Public Health
Page 45 of 51
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Additional Comments
. I feel NHAC does a spectacular job for our community - keep up the good work!
. Related to volunteering: Shame on me for not thinking to do so before now
Related to supporting CAT & Friends of Felines, etc.. Strongly agree and
disagree - the last 2 kittens with ring worm I had in here were CAT adoptees and
I have mixed feelings about releasing domestic cats to live a feral life, but every
cat spayed is a good thing.
. I don't wish to work for the NHCACS as I am not in agreement with many of the
NHCACS policies and the regulations and the implementation ofthe regulations
and the very poor bookkeeping-computer records of the NHCACS.
. Overall the relationship between NHCAC and myself has been positive. I have
respect for your positions, and support the program as a whole.
. My experience with CAT cats has been less than positive - the majority are being
adopted out with visible clinical signs of ringworm and the owners aren't being
told about it. Related to support of pediatric spay/neuter Young males whose
testicles have not dropped yet should not be subjected to longer, more
complicated surgical procedures. Neutering can wait until both testicles have
dropped.
. If owners cannot afford a rabies vaccination they do not need an animal to care
for The ones I've seen at rabies clinics are the ones that can afford a rabies
easily, anyway
. I was not aware that there was a volunteer program at the animal shelter get the
word out! I get asked every day by clients - where can they volunteer!
. Also - encourage potential adopters to acquire a pet that fits their life style - this
is a huge problem - college students in an apartment adopting a puppy that's
going to be 80+ Ibs, etc
. You all do a wonderful job!! Keep it up!
. Related to willingness to be a foster shelter' Inadequate kennel space. Related to
pediatric spay/neuter' Unnecessary anesthetic risk compared to 6-month old.
Also, masking of isoflurane exposes operating room personnel (Staff) daily-
potential LIABILITY for NHCACS!!! Ifthey sue, they will win.
. Keep up the good work!
NC-2 Business Plan
Management Academy for Public Health
Page 46 of 51
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Sterilization Protects
Animals & You
Appendix 7a NHCHS Statistics
New Hanover Count,
Animal Control Services
Note: Euthanasia statistics are not available for the Humane Soclet,.
New Hanover Humane Society Adoption Statistics
5000 1
4500 1
4000 1
3500 1
3000 1
2500 1
2000 1
1500 1
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500 4 n--l 111
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1998
1999
[ EI Animals Accepted 0 Animals Adopted [
Appendix 7b NHCACS Statistics
NHCACS Adoption Statistics
5,000 1
4,500 1
4,000 1
3,500 1
3,000 1
2,500 1
2,000 1
1,500 1
1,000 1
500 1
, -,-
1995 1996 1997 1998 1999 2000 2001
I D Animals Accepted 0 Animals Adopted El Animals Euthanized [
NC~2 Business Plan
Management Academy for Public Health
Page 47 of 51
------- ----'--"--- --- --
Sterilization Protects
Animals & You
Appendix 8 GANTT Chart
New Hanover County
Animal Control Services
Sterilization Protects Animals and You (S.P.A.Y.) Project
GANTT Chart
Presentation to Health Director, Board of
Health, and County Commissioners and
project Approval
Construction. Inspectioll\. Equipping.
Staffing of farilih
Rl'lTUifllll'1l1 01'\ {'It'l"lll;lt'l;;l1' It+!
Spayl'\l'lIltT "-ur:":tT\
Recruitment of .\n.'a .\nilllal (,rHups into
Coalition
Den'h.p ~tIld Phli..'i..' Pha\t.' I \larkt'lillg
Mattrials
Open Phase I
Meet All Regulatory Requirements for
Phase II Operations
Recruit .\dditional \ l'lninariall\ for
Spay/Neuh'r "uq!t'n
Dl'\Tlop :I lid : nrti:dl/i.. f I:;t,,( It \1;: "I,::ljli:'"
Opn 1'11;.:\,\
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NC-2 Business Plan
Year 1
3 Months (6/02 - 9/02)
=
12 Months (8/02 - 8-03)
4 Months (2/03 - 6/03)
6 Months (6/02 - 12/02)
7 Months (3/03 - 8/03)
(10/03)
8 Months (10/03 - 8/04)
- 6 Months (12/3 - 5/04)
4 Months (6/04 - 10/04)
(10/04)
Management Academy for Public Health
Year 3
o
Page 48 of 51
Year 4
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Sterilization Protects
Animals & You
New Hanover County
Animal Control Services
Appendix 9. ..lIlIle_nt Btructuru
New Hanover County Health Department - Animal Control Services
Public Health Division Manager
(Animal Control Services Director)
Animal Control Administrative Shelter Supervisor Spay/Neuter
Supervisor Support Supervisor Operations Director
I
Animal Control - Administrative Shelter Attendants f- Veterinarians
Officers Support Technicians
- Fiscal Support ~ Shelter Volunteers
Technicians
Represents Proposed
Operations
NC.2 Business Plan
Management Academy for Public Health
Page 49 of 51
Sterilization Protects
Animals & You
Appendix 10 Internet Resources
Resource
Azalea Dog Training Club
Brunswick County Animal Services
Carolina Canines for Service
Cumberland County Animal Control
New Hanover Humane Society
PAWS Place
San-Lee Humane Society
SOAR
Fiends of Felines
Pet Finder
National Breed Club Rescue Network
NC Equine Rescue League
North Shore Animal Rescue League
American Veterinary Medical
Association
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NC-2 Business Plan
Management Academy for Public Health
Page 50 of 51
New Hanoyer County
Animal Control Services
Internet Address
htto .Iladtc, wi Imington,org
htto .Ilbrunswickanimal.org
htto.llwww,carolinacanines.colm
htto .Ilwww.co.cumberland.nc.us/ccac/index.html
htto .Ilhumanesocietv. wi Imin gton .org
htto .Ilwww, oa wsolace.org
htto .Ilwww.sanleehumanesocietv.org
htto.llsoarso. wilmington.org
h tto .Ilhome. ec. IT. coml fri endsoffe lines
htto :llwww. oetfinder.org
htto :llwww.akc.org/breeds/rescue.cfm
htto:llwww.ncerl.com
htto.llwww.nsal.org
htto .Ilwww.avma.org/care4oets/default.htm
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Sterilization Protects
Animals & You
New Hanover County
Animal Control Services
Appendix 11 Editorial from the WilmIngton Mom/nll Sta, January 7, 2002.
Saving pets
and taXpayers
Most dog~ and cats that end up at New Hanover
County Animal Control never come out alive.
They're killed within a few days.
Finding people to adopt these innocent domestic ani-
mals is difficult in any case. But it's made even more dif-
ficult by the county's policy requiring animals to be
spayed or neutered by a veterinarian before they can be
taken home.
That approach is sensible l!Dd humane. It's aimed at
preventing the births of even more unwanted animals
who will live hungry, lonely, miserable lives until they
die or are picked up and, in most cases, killed And be-
fore that happens, they may reproduce.
The trouble is that the requirement prevents people
from taking animals home as soon as the adoption is ap-
proved. They must wait several days and pick them up
at a veterinarian's office. And when they get to the vet,
they sometimes might be surprised by additional
charges.
Nor is the current routine ideal from the standpoint of
Animal Control. It has to take animals to the vets, which
takes time and money, And it has to kill animals who
might have been saved if the procedure had been a bit
easier:
The director of Animal Control, Jean McNeil, thinks
she has a better idea: Hire vets by the hour to perform
these operations at the shelter. That way, adoptable ani-
mals would be healthy and ready to go. She says it also
would save money for the county.
If that approach worked as Ms. McNeil thinks it would,
more animals would be saved, more people would be
happy with them, and the taxpayers would come out
ahead.
Ms. McNeil says she'll make a formal proposal to the
Board of Health in June. The only question at this point
would seem to be, is it possible to move faster than that?
* Note that this editorial appeared as a result of Jean McNeil's presentation to the Board
of Health regarding our upcoming proposal. A Wilmington Morning Star reporter did a
small story on the idea and the editorial, unsolicited as it was, appeared in the paper as a
result of that story. We view this as strong support for our project, as a win-win situation
for our community and its animal population.
NC-2 Business Plan
Management Academy for Public Health
Page 51 of 51
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I(~'II P IIlillPiAU
fJc~t). Count)' Anurncy
E. hOLT MOOR2. In
A.~iJ\lmt C""ftty ....:ItI~i:)
TO:
FAX NO.:
FROM:
NEW HANOVER COUNTY
OFFICE Of THE COUNTY ATI'ORNEY
320 CHESTNUT STREET, ROOM 309
WILMINGTON, NORTH CAROLINA 28401-4095
TELEPHONE (9to) U!-7/H
FAXf910j 3n.4170
FNURANSMISS!ON COVER SHEET
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~./J ;j{(4n',,'~
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FAX NO.: 19101341-4170 PHONE NO.: 1910\ 341.7153
DA TE;__-d'bJt:f!..,;J~C).:L-
NUMBER OF PAGES INCLUDING THIS COVER SHEET: .cJi..
COMMENTS1MI:SSAGE:
THiS FACSIMILE TRANSMISSION CONTAiNS CONFIDENlIAL ANDIOR LEGALLY PRIVILEGED
iNFORM."TION iNTENDED ONLY FOR THE USE OF THE INDIVIDUAL(S) NAMED ON THE:
TRANSMISSION COVER SHEET IF YOU ARE NOT THE INTENDED RECIPIENT. YOll ARE HEREBY
NOTIFiED THAT MY DISCLOSlJR". COPYll~G. DISTRIBUTION OR THE TAKING OF 1M( ACTION iN
RELIANCE ON THE CONTENTS OF THiS FACSIMILE TRANSMISSiON is STRICTLY PrtOHIBITED. IF
YOU HAVE RECEIVED THIS TRANSMISSiON IN E~ROP PLEASE NOTIFY US 6Y TELEPHONE
IMMEDIATELY SO THAT WE CAN ARRANG;:' FOR RETUP.N OF 1 HE DOC UMENTS TO US AT NQ COST
TO YOU.
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AN ORDINANCE
OF THE
NEW HANOVER COUNTY
BOARD OF CQ//.MISSIONERS
The Boa,..,:; c-f CC1Vl1!SSIOncrs of New Hanover County, North Ccrclina, does herety
ord'3;r. lhaI Chapter 5 ,~,n;m;;!s, Articie I, of th'1 New Hanover Count'/ Code be amended
as foilows
(1) Add a new ~ectjon to be designated:
Section 5.25. 900s Prc})iblt~(LI.,-nJv'asqn Inlet Beacl; and Public RiQE,rian
Property: "I Certain Times, Places.
No pe,5o" ,,-.a!' alia-,\' a dog on the publi<:: beach cf lr,e At!antic Ocean cr ether
public f!pGri3n p'~per;y '"ithin ailY ;JoGion of the unircorpora'ed Cc~mty situated
o~ Wrigr.ts'."i!o 882::n lsiand nor'th of the Towr cound",y !;;1e~. ""ether on a lecsh
or net. at anj tirr-,e between the dates or Aoril1 anc Septemte3C cf e"Cr1 year
(2) Add a new section to be designated'
Section 5-26 Qog,~LRunninQ_At.Larae Prohibited at Mason h,let Beach arlo
Public R,oarian ProQerty,
it 5n~!i ba I.!r,id...~i'..i~ fo~ the O\;'incr c~ a dog tc alIa...." the an:Ij,81 to be off the premises
cf .,is OWi,er and n.-:t en a leasfi '.'.idl!ri =3Ciy porte, cf trle lJni(~corp:)iated Cour:ly
situated c"n VVrlgr~t5\i!!e B~:;ch lSian,j north of lre Town tx::....ncary lines
Ex~epl 25 ~;,:ecJied refetencec r!~:~ein. ~he exist'ng prevision.:; c": Chdpter 5 shall
. f" f :J if
rem21l1 In ...HI arcs ;7!r:~ e .ec.~.
This the 4'. .:::ay cf Februa:~f 20C2
NEW HM'Ji)\/E": 80UNTY
,~ ')
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Ted Dav:;;, Jr CMairrnan
Baed ci CommiSSioners
-!~7~
Ci rk to the Boara
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Wrightsville Beach Animal Control Services Fee Schedule Revision
The Board of Health accepted and approved the proposed fee revision to be incorporated with
the New Hanover County Health Department Animal Control Services Fee Policy. It includes
the differential fees for conformity to the Wrightsville Beach ACS fees for dogs running loose on
the area North of Wrightsville Beach.
Following the Board of Health meeting, the Health Department was advised by a Wrightsville
Beach Animal Control Officer that the Mason Inlet proposed fees adopted by the Board of
Health are not the current citation fees charged by the Town of Wrightsville Beach, The current
fees are listed below with differential fees:
NHC Animal Control Mason Inlet - Wrlghtsvllle Beach Fees
Fees Proposed Revised 03/28/02
Violations $ $ $
First 25 20 25
Second 75 20 50
Third 200 50 75
Fourth 500 50 75
Fifth 500 50 75
~
The Board of Health approved the proposed fees and the fees presented to the County
Commissioners for their consideration were the current fees charged by Wrightsville Beach
revised on March 28, 2002.
18
FAX tIJ. 910 2567918
May. 02 2I!Ii!l2 02: 46PM P2
,
~ : WRIGfTSVILLE IlEACH POL ICE
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ORDXNANCB NO. (2002) 1413
Board of ~lde:rmen
Town of Wrightsville Beach, North Carolina
~ate: March 28, 2002
AN ORDINANCE OF THE BOARD OF ALDERMEN OF
THE TOWN OF WlUGHTSVILLB BEACH, NOR.'l'H CAROI.INA
!\MENDING CltAPTER 91 OF THE CODE OF
THE TOWN 0" WRIGHTSVILLt BEACH, NORTH CAROLINA
The Boaro of Aldermen of the Town of Wrightsv1l1e Beach.
North CarOlina, doth ordain:
1. That S 91.21 of the Code of Ordinances, Town of
Wr1ghtsville Beach, is hereby amended to read as followS:
!I 91.:21 :D.NNtJ1\.L ANIMl.L LIC'RNSE TAX.
(AI All dog and cat owners residing in the town
for over 15 days shall register tneir dogs and cats
with the police Department annually, and p:rovide
pertinent inforlll&tion as may be requested including the
size, age, breed, color, sex, legal residence of the
animal, and the name and address of the owner.
(B) A license tax, to be established by the Board
of Aldenlen, shall be paid to the police DepartlllSnt
who, in retUrl)., will provide the owner with a suitable
dog or cat license tax tag. The animal license tax
levied by thili section shall be for the privilege of
keeping, harboring, and maintaining a dog or cat within
the t.own, and the animal license shall expire at the
end of the ensuing tax listing period.
(D) It sha.ll be unlawful for any dog owner to
per\llit any dog over four months old to appear or be on
any street, park, or public way of the town or in any
public place therein urile8S the dog is wearing a. collar
or harneSS to which is attlilched a current rabies
vaccination tag and a .c:urrent town animal lic:en8e tax
tag (when the license tax tag is required under this
chapter) which have been issued for that Qog.
(I)
hereunder
and cats.
The mmual animal license tax required
shall be $5 for altered and unaltered dogs
2.. That ~
Ordinances, Town of
as follows I
9)..99. subsection Ie). of the Code of
Wrightsville Beach, is hereby amended to read
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FRI;I'I : WRIGfTSVIUJ: ~ POL ICE
May. 02 2Illl2 02: 46F'M P3
......
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FAX tIJ. 910 2567918
I
J
S 91.99 PENALTY.
(C) The violations of any provision of this
chapter shall subject the offender to a civil penalty
of $25 for the first violation and $50 for the second
violation. However, the third and any subsequent
violation of this chapter shall subject the offender to
a civil penalty of $75. Failure to pay the penalty
within 14 days after being cited for any violation
shall subject the offender to a civil action in the
nature of a debt il;l accordance with the provisions of
G.B. S160A-175 (C) or enforcement under other provisions
of this section; or
3 . If this ordinance or the application thereof to any
person or circu1lIStance is held invalid, such invalidity shall not
affect other provisions or applications of the ordinance which can
be given separate effect and to that end the provisions of this
ordinance are declared to'be severable.
4. Any ordinance or any part of the ordinance in conflict
with this Ordinance, to the extent of auch conflict, is hereby
repealed.
5 . This Ordinance is adopted in the interest of public:
health, safety anQ general welfare of the inhabitants of the Town
of Wrightsville Beach, North carolina, and shall be in full force
and effect from and after its adoption.
This Ordinance adopted this 28th day of March, 2002.
12,~..:Il }..
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ATTEST:
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T C e
APl'V-OVED AS TO FORM:
~c.~~.r
Town ttorney
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Kemp Burpeau
03/07/200201 :22
PM
10: Jean McNeiIlNHC@NHC
ee: (bee: archive)
Subject: fee schedule
Jean,
Please ask the board of health to consider adding to the fee schedule the following for the Feb. 4,
2002 ordinance regulating dogs at Mason Inlet:
For the first and second offense: $20.00
For the third and subsequent offense: $50.00
Thank you for all your help.
~v.... ry-r ~ ~. c:~
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Civil Citation
SeetionlDescription
3-9
First Violation
Second Violation
Third Violation
Fourth Violation
Fifth Violation
Proposed Differential Fee Change Below
Animal Control Services Fees
Different Fee Proposal for Mason
Inlet (same as Wrightsville Beach
Citation amounts for running loose)
$ .
20.00
20.00
50.00
50.00
50.00
$
25.00
75.00
200.00
500.00
500.00
Corrected Different Fee proposal for
Mason Inlet (same as Wrightsville Beb
Citation amounts fOf fnnning loose)
$25.00
$50.00
$75.00
$75.00
$75.00
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Kemp Burpeau
OS/29/200205:02 PM
To: David E RicelNHC@NHC
ee: (bee: archive)
Subject: Re: Draft Resolution Ii:}
The proposed ordinance is appropriate as to form and contents. The approach you use evaluating the
specific behavior of a particular dog is more legally defensible than a breed orientation. Should you at
any time wish to consider breed specific regulations, you would be advised to first find studies to support
that a given breed is more likely to attack or that the breed's attacks are more harmful that those
associated with the general dog population.
David E Rice
IM.- David E Rice
q n- OS/29/02 09:01 AM
To: Kemp BurpeauINHC@NHC
ee: gelajim@hotmail.com, Lynda Sm~h/NHC@NHC. Jean
McNeiVNHC@NHC, (bee: archive)
Subject: Draft Resolution
Kemp,
Last evening, the New Hanover County Board of Health Executive Committee recommended the
preparation of a resolution regarding opposition to breed specific regulation. Attached, please find a
rough draft of a resolution. Please review and edit I will need to place the final draft in the NHCBH
agenda packet by Thursday, May 30 at 12:00 p.m.
iii
Resolution - Breed Specific Regulatior
Thanks,
David E. Rice, Health Director
New Hanover County Health Department
2029 South 17th Street
Wilmington. NC 28401
Phone (910)343-6591 Fax (910)341-4146
drice@nhcgov.com
http://www.nhcgov.comlHLTHlHLTHmain.htm
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DRAFT
NEW HANOVER COUNTY BOARD OF HEALTH RESOLUTION
IN OPPOSITION TO BREED SPECIFIC REGULATION
WHEREAS, New Hanover County has long had an ordinance regulating dogs with a
history of excessive aggression or viciousness, and
I.
WHEREAS, Breed specific legislation is not a practicaete approach to regulation of
dogs. Proving that a particular dog falls within the ordinance usually requires expert
testimony, and
WHEREAS, Application of breed specific ordinances to mixed breed dogs presents both
legal and practical difficulties. Whether an expert can adequately identify a mixed breed
dog is itself subject to controversy, and
WHEREAS, Prediction of a dog's temperament based upon its breed is a hotly debated
issue, and
WHEREAS, Viciousness can, and does, occur in any breed of dog, and
WHEREAS, Regulation defining prohibited dog behavior is a more practica'*' approach
than breed specific regulation. Regulation has the advantage of wider acceptance and
clearer standards resulting in easier administration. Regulation focusing on inappropriate
and prohibited dog behavior is readily supportable legally, and creates fewer evidentiary
problems, and
THEREFORE BE IT RESOLVED, The New Hanover County Board of Health opposes
breed specific regulation and supports regulation defining prohibited dog behavior.
Adopted the _ day of
,2002.
(Seal)
Gela N. Hunter, Chairman
New Hanover County Board of Health
Attest:
Secretary to the Board of Health
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Recommended - vs- Requested
FY 03 Budget Summary
June 5, 2002
e
J~apilal Outlav: IT Requests for FY 03. . .
Software for Environmental Health
$ 2,~99
$24,106
$6,000
$2,320
$0
$2,700
HUBS, Cahles & Other Peripherals
Ag400
t29,175
$ 6,000
$ 2,09g
$ 59,Ogg
Computers for Dept (14)
Printers
Note: Remaining funds in 5131-6399 from FY02 will
be rolled forward to suppon AS400IJT needs.
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TOTAL IT Requests:
$89,776
Recommended:
$ 35,126
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Difference: ($54,649)
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-"'CapitaIOuUav: ExclUding IT RequestS
Organization
D'Y
Description
TotllCosl
Vector Control J Operations Building
$1)6,200
$0
Total Combined Capital Requests:
$89,775 I $96,2ee $185,975
$35,126 + $0 = $35,126 Difference: ($150,849
I
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" I ........ ,..--....-..
'I'~~~ I OfgInldlon lIExpendAlU...1 Ex,.ndltUNs ........
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.!_,,~~_'---j'; "i,,"tG!"I--'. : AddltionalGrant$$
r-m1jPiiiiiii1"Hii1n --\~ lA, i " 'expected ts $214,500.
I;:=:-~ ~:=+: ~~;: Thlswlll8djust
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, "",,,,,,,,,.,i.1:5O'" --';"'-i'- ; Revenue FY03
:.~~;~en:~lii-"'''' _.~+:~=~':::~=-=~~::+:-~'~:::'
'5132:908iir"- --.Ts-."..---....... ---"$---" '..n_:-rs
"S133'a.ldHealltiSr'VCoor j's.... 4OO,001J""'"$ '400.oooh
51':W'NiNgliltii'-Pa'ilii'iii'SI'ii'p"..mr $"" --\'52:OOO-"'S "2i:OOOTf'. (1~8:000r
'S'UlWIC"'" ". ''''''''''''''j'S''"'' J45;71S'TS -:w5J1!l'Ts....
sun<<itiiliOn I't 8,818";" 'utS"s'
S1S1!E'~0k.ijY is'' "20(885'";"$ '201;eas,j.s"""'"
11E~~-"===iF:::;:~=-:~~T:- ;
..r--'-'5'55;t:firnrc,,~-eo...$iiliiintir"'-S7;HO'l ~LS-__"'13~
;'--.smjMilemiro-litie-icliir--,.;;llWfT ;~;ri Note:
("'-'''--s158iT~'" ..-., s....'...--,47;1I75-:1'----.-..-47.07S+-S.-....--.-'...:;.\ .
.....""...,nntuiilii.mity c:ai'i......,.....-..;'s-...,,-.-,tf;,:K;.s-.--...'.-.:$09;m-t-s.-....".fU4(f1 There IS an adual
i::,::::::::i=\=~:.~~~::=:~~::':l:::~..~:::~.:~.:+T=~~=::~: :.:=.~.'.~;::1 .incre~se of $77,066
1."""""'-s182!Mltlimifiwallf ''''''''''''''''H''''.'''''21';n5.t's''''-'''''-"''2t~nS'' "S''''''''''''''''"" .'1 In projected revenue
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THE NORTH CAROLINA
INSTITUTE fOR
PUBLIC HEALTH
May 7,2002
MI. David E. Rice
Heldth Direculr, New Hanover County
2029 South 11" Stteet
WllmIngtol\, NC 28401
DearDavicl:
e
On behalf of the North Carolllla Institute for Public Health, I would lilce to offer our
asai&ta11CC in assessing the organization and manaacmcnt of the New Hanover County Health
~ including a review of the Departmcut's CIll:'mIt programs and services. The
product of this assessment will be a report coutalnins our findings and recommendali.ons.
The assessment will be followed by a strategic planning process that will produce a
~1"""l.t that will include SlIlltegic planning priorities and issues for the Depamncnt.
Auached please fllKl the frameworlt we pEOpOSe to use in the process. The project
team IIlCtIIbeR who will contribute time to this effort will includo a project director (myself),
faculty consultants, graduate assistant and an administrative support staff pe18OIl. Expenses
for this project will not exceed S42,SOO.
We look forward to the possibility of collaborating with you.
Sincerely,
+W~~Ib-')
R Pennington Whiteside,Ir., MSPH
Depllly Director
HPW:gh
A......~t
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The Univenily 01 No:th CaIOlIna
at Cllape! HiI1
Campus llax8165
Cllapel HiU, NC 27599-&65
Phone: 919.966.2248 .
Fax: 919.966.9138
Web: www.splu=.edu/rlCiph
27
-0
.
-
The North Carolina Institute for Public Health (NCIPH)
Organizational Assessment and Strategic Planning Process
for the New Hanover County Health Department (NHCHD)
A Proposal
.:. Basic Elements of Organizational Assessment: The following topics,
considered along with existing NHCHD priorities and issues, comprise a list
of factors that could be considered in an organizational assessment. This
assessment will be an integral part of a subsequent strategic planning process.
The strategic planning process will be conducted according to a successful
model used previously in the NHCHD by the NCIPH.
e
~ Organizational Mission/GoalslValues
~ TasksrrechnologylWorkload
~ Structure/Communication/Coordination
~ Management Systems and Procedures
~ Human Resources
~ FinanceslFacilitieslEquipment
~ Marketing and Related Outreach Activities
~ Inter-organizational Collaboration and Coordination
~
e
.:. General Steps:
~ Agree upon scope, priorities, and general work plan
~ Recruit staff and refme work plan
~ Develop instrumentation, structured interviews, identify "exemplar
organizations," relevant "best practice" information, onsite observation
and review plans, etc.
~ Conduct onsite surveys, interviews, observations, document review and
prepare summary reports
~ Review and analyze data, prepare and present summary recommendations
(based on organizational standards, comparison with exemplar
organizations, and best practice information).
28
., ...
.:. Unique Characteristics oflnstitute of Public Health and New Hanover
County Health Department organizational assessment effort: This effort
has an important two-fold potential: one, to provide the NHCHD with the
benefit of outside review and recommendations for improving its
organizational effectiveness and efficiency; and, two, it provides the NCIPH
with a model that can have value to other local organizations.
.:. Responsibilities of North Carolina Institute for Public Health:
~ Build a project team for design and conduct of the assessment effort
. Project Director - overall project coordination
· Consultants (Health Administration, Public Health Nursing,
Environmental Health) - assessment design, onsite interviews and
observation, data analysis, develop and present recommendations
. Graduate Student Fellowship - design, collect and analyze data,
survey exemplar organization, collect standards and "best practice"
data, day to day coordination with NHCHD staff, assist in report
preparation
. Support Staff- logistics, data tabulation and analysis, general support
services
~ Develop and refine instrumentation for assessment (with active review and
collaboration ofNHCHD leadership)
. Itemized assessment profile
. Individual and team interviews of key staff and organizational
leadership
. Unit and individual survey questionnaires (if needed)
~ Collect and analyze assessment data
. Onsite interviews and operational observation
. Tabulate and analyze interview and survey data
. Review relevant organizational data: structure, systems, policies,
processes, service statistics
· Gather and analyze comparison data from similar and/or exemplar
organizations, as well as relevant public health performance standard
data
~ Develop and present indicated recommendations
. Written report
· Executive briefing to key organizational leadership
.
e
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29
.
-
.:. NHCHD Responsibilities:
~ Provide timely review and comment of the Institute work plan, draft
instruments, and structured interview schedules
~ As possible, participate as an active partner in Institute team planning and
design efforts
~ Assist in arranging local onsite interviews, procedure reviews, operations
reviews, and staff surveys
~ Convene a core team of staff to review the overall assessment effort and
develop recommendations for improving the methodology,
instrumentation, and onsite efforts.
.:. Required Resources: The resources required for this project will not exceed
$42,500.
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Daisy Brown
David Howard, MPH
Barbara McClure, MBA, CPA
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Management Academy for Public Health
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. PRESENTATION FOR COUNTY COMMISSIONERS
"Your health - our priority" is the motto ofthe Health Dept.
Mr. Chairman, Commissioners, Mr. O'Neal and staff, I 'm Gela Hunter the RN
representative on the board and present Chairman of the Bd. of Health. My
experience in Public Health did not begin with my service on this board, but as
an employee in 1973 for a period of 9 years. Having worked for the county and
now working in the private sector allows me a somewhat different perspective
into the needs of the department. I'd like to recognize the other members of the
board here this evening: Dr Wilson Jewell, budget chairman, and Ed Link, vice
chair of the board.
The New Hanover County Board of Health continues to be impressed by the
management team within the health dept. Those in attendance tonight are David
Rice, Health Director and Cindy Hewett, business officer. I acknowledge them
and their staff because of their remarkable ability to acclimate to changes
imposed in this time of economic downturn for state and local governmental
agencies.
.
I must also take this opportunity to thank you for your recent approval of the
organizational review and strategic planning process to be done within the
department.
I come before you this evening not to argue the requested budget items that the
county management team has seen fit to remove from our budget. We have
been well informed of the inevitable by Mr. O'Neal, himself. We are all aware that
there are many constraints of funding facing us not only this next year but in the
future as well. I do not envy your job of having to make the decisions regarding
this next budget year and I commend you in advance for doing what you feel is in
the best interest of the citizens that you represent.
Because of this time of reductions and loss, I am here to make you aware of
some of the changes being made to accomodate the cuts that we are
experiencing. I want you as commissioners to know exactly what all these
changes mean for the Health Dept. and you in terms of your own needs for
health protection and disease prevention.
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The Women and children who choose to obtain services at the dept. will
certainly be affected. Nutrition counseling has been reduced and education
programs have been decreased that are normally given at clinics, schools and
other organizations.There has also been an elimination of evening clinics for
family planning. Case loads for child services coordinators have increased
thereby allowing for a decreased quality of care. Even the dental health program
is being affected by the loss of staff and funding,
The Communicable Disease Division projects nearly $120,000 in lost
revenues next fiscal year because of reduction in services.These reductions
have been made to accomodate the loss of staffing for the evening clinics
offering immunizations, TB Screening, and HIV counseling and testing. STD
clinic time has been reduced as well. An effort has already been made to
transfer some services to other staff members and utilize persons as necessary
to meet clerical needs. The outreach program to 'at risk' populations to identify
tuberculosis early has been eliminated.
.1
,
I
Environmental Health is finding it increasingly difficult to keep up inspections
with their limited staff. The frequency with which they normally inspect
restaurants and other eating establishments is being reduced. The inspections
involving child care facilities, schools, nursing homes etc. has also been
reduced. To continue to respond to complaints in regard to water quality and
vector control in a timely manner seems to have reached an impasse. With the
present resources, residents can expect less control measures, for example,
decreased mosquito spraying throughout the county.
I know you are aware of recent events concerning animals in our area. As of last
Sat., Animal Control Services is no longer open on weekends. Hours of
operation have been reduced, as well as field coverage.for evenings and
weekends. We expect a reduction in revenue secondary to gains received in the
past through many prevention measures.
You can be assured that these changes have not been made with callous
abandon but with much trepidation in trying to prioritize needs.
It is a grim picture! You need to be aware of what is presently .going on within
the department. There are federal mandates that must be met. It will be
increasingly difficult should we have to endure even more losses in staffing as
we have already suffered a 12% decrease this year. We understand that cuts
must come from somewhere if there is to be no tax increase. A large part of the
staff at the dept., particularly the nurses, are in a very competitive market. When
jobs are frozen, it is precarious at best for those divisions where turnover is
inevitable.
.
In spite of the changes that we are experiencing, however, I feel strongly that
the staff at the health dept will rally to continue to provide the highest quality of
service possible. They will confront and address the issues relating to your
health as it truly
is their priority.
Thank you for your time and for listening.
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STRATEGIC PLANNING PRIORITIES
May 28, 2002 Update
Access to health care
Issues #7, 11 & 5
-+ Child Safety Seats: Effective immediately. please do not refer any clients for convertible car
seats...we are out and don't know when we will be getting anymore.
-+ Carolina Access 11/111- Janet McCumbee and David Rice attended a meeting 5/17 regarding
bringing Carolina Access 11/111 to New Hanover and surrounding counties. CA II/III is the
Medicaid case management program already in 10 counties. A network consisting of Health
Dept., hospital, DSS, and private physicians will meet regularly to set up a case management
system and monitor outcomes, to ultimately save Medicaid money and provide better quality
care for patients. Dr D. Gottovi and Rep. T Wright are leading this effort. The state level staff
present Friday feel confident that the money will be available to proceed and that the legislature
is interested in moving this system into all counties quickly.
-+ Hours of services reduced for Immunizations, STD appointments, HIV Counseling and
Testing, discontinuing Hepatitis B vaccines to sixth graders in schools, eliminating TAP, and
other prevention education outreach activitiesfor communicable diseases.
-+
II.
I.
Preventive services & lifestyle-related risks
Issues #12 & 15
-+ TB Suspects: Three new TB suspects in hospital, bringing the FY total for TB suspects to
49. TB staff have 209 individuals being followed that are on medicines for disease or preventive
therapy, which may be an all-time record high.
-+ The Child Care Nurses have begun to use a new developmental screening tool, in place of
the traditional Denver The new tool is "Ages and Stages", and will be the screening tool of
choice for young children seen through Health Departments, beginning July 2003. Once they
feel comfortable with the tool, they will assist other Health Department staff in the transition.
-+ Carol Bottoms presented nutrition topics at Winter Park Pre K, Lower Cape Fear Child Care
Association, and Gresham Place Retirement Center
-+ Susan Diamond, WIC Nutritionist, presented a program AChild and Adult Nutrition@ for the
Hermanas Latinas Program at Tileston Outreach Health Clinic.
-+ In cooperation with Cooperative Extension, Carol Bottoms presented AColor Me Healthy@
training for day care providers.
-+ The New Hanover County Dental Staff celebrated Public Health Month with various dental
activities conducted throughout the community. The Dental Staff produced an interesting
display located in the Health Department clinic reception area entitled "Seal Your Smile" In
addition to the display, the Dental Staff answered patients' questions and distributed sealant
literature. On various dates throughout April, the Dental Staff conducted educational sessions at
schools and after school enrichment programs on various topics such as dental careers,
nutrition, brushing, flossing, and the benefits of sealants.
-+
III.
Communication, education & marketing (promotion)
Issue #1 & 4 in art
-+ Beth Jones made a presentation on Bioterrorism to local Hotel Association on 4-25-02. They
are very interested in the role hotels may play and want resource list to call to report appropiate
incidents to public health department.
-+ Latino Festival: NHCHD will be participating this weekend.
-+ Smart Start: On Thursday 4/25, Janet McCumbee spoke to a group of Smart Start
su orters and a few oliticians about the health of oun children in New Hanover Count and
1
the beneficial services being provided by Smart Start. The legislators spoke on the grave state
of the NC budget and how everyone would take cuts.
-+ Pet Adopt-A-Thon: ACS held their annual Pet Adopt-A-Thon Saturday, May 4-5 at the
shelter on Division Drive. A total of 17 animals were adopted (16 dogs and 1 cat).
-+ Animal Commercial: FilmDogz, a local commercial production company, will be at ACS this
Thursday to film a national psa commercial for the Humane Society of the United States. They
should complete the project for viewing by mid-June.
-+ World Asthma Day' Today is World Asthma Day. The Asthma Task Force was not able to
plan a community wide event this year; however, they will be raising funds to send children to
Asthma camp again this summer Lorna Blackler will be sending out a LotusNotes regarding
Asthma greeting cards for sale. These lovely cards will be available year round.
-+ National Pregnancy Prevention Day' May 8 is National Pregnancy Prevention Day Health
Department staff will be providing information to teens on how to access the on-line quiz that
has been produced by the National Coalition. The quiz is interactive, fun, and designed to
create opportunities to think about risky behaviors and make improved choices. There will be
opportunities for prizes and sweepstakes entries on this day.
-+ Hurricane Expo: To be held on June 8 at the CFCC Schwartz Center NHCHD and ACS
booths will be side-by-side.
-+ Special project with NC Jr Sorosis to promote childhood vaccines among Hispanics.
-+ Brett Schoen presented the Prenatal Universal Screening Survey to an OB office that does
not see Medicaid patients. He also showed data from the past year to prove that Medicaid and
private pay patients have similar concerns about parenting. Most new parents indicated a need
for information about topics such as child nutrition and development.
-+
IV. Facility utilization & Information technology
(Issues #6 & 4 in Dart)
-+ Office Furniture: Office Showcase was awarded the informal bid for office furniture for Public
Health Bioterrorism Team offices. The furniture should be delivered in 2-3 weeks.
-+ Help Desk Update: Health IT is working with the County IT office to provide division
directors and supervisors with access to view the requests that have been submitted for their
respective divisions. This is a work in progress and will require "re-opening" several help desk
tickets that have already been c1osed- should you recieve notification that a ticket which was
previously taken care of has been re-opened and closed- please disregard and delete the
message. We apologize for any inconvenience but appreciate you working with us through this
process. The end result will allow divisions to better track those requests that are being
submitted from their staff.
-+ Space upstairs for Public Health Bioterrorism Team, has been painted and furniture ordered.
Furniture is scheduled to arrive in 2-3 weeks.
-+ Fire Safety Deficiencies: On March 25, 2002 Captain Powers from the Wilmington Fire
Prevention Bureau conducted an inspection of our facility. We were given a list of deficiencies to
correct by April 25, 2002. All deficiencies were corrected and on his return visit on April 30,
2002, we passed with flying colors. Thank each of you who assisted Lynda Smith in getting
these deficiencies corrected.
-+ AS400 Printer' Plans are progressing to replace the AS400 printer We will be moving from
impact printing to laserprinting. Staff need to be aware that as of July 1, 2002 reports/output
(from PCMS and the State) will be on laser paper As of that date we will no longer be printing
on greenbar (or continuous feed paper) from the AS400. We will complete this fiscal year with
our current printer
-+ PC Rollouts: Health IT has begun the PC rollout! This project will be intensely time-
consuming and will consist of 30 new Windows 2000 units (26 desktop and 4 laptops). 44
Windows ME systems are also scheduled to be upgraded to Windows 2000. The final phase of
this project will be the "trickle-down" systems. The new units were purchased with Medicaid
Cost Settlement funds, NC Public Health Preparedness funds, and Public Health Bio-terrorism
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funds. Donna Malpass will work with staff to back up files, lotus notes address books, etc.
Debbie Toth and Robbie Shaffar (from E+ Technologies) will be imaging and configuring each
system. Donna, Debbie and Robbie will each be working to place the units in their desinated
locations. Staff will be contacted for backing up files and also for installation of systems. Staff
cooperation (and flexibility) with this project (as always) will be greatly appreciated.
-+ Barcoding Project: Health IT will be working with Smead Link and the County IT folks to
install the Barcoding Prototype tomorrow (5/8102). Testing of the application will be underway
after the prototype is installed. Final installation is scheduled for mid-June.
-+ Carpeting for Downstairs Nursing Office/Child Health: After many efforts at cleaning and
salvaging the existing carpet, the downstairs nursing area and health promotion/child health
area will have carpet installed in the next couple weeks (funded through budgeted, unspent
Medicaid Cost Settlement funds.) Please bear with us in the dismantling of partitions and
temporary displacement of furniture and staff while this takes place. Once begun, this should
take approximately a week to complete. Dismantled partitions, etc. will be temporarily put in the
auditorium.
-+ Security Team: Has been established to address security issues of Health Department
Facilities. Property Management will be asked to participate. Members of the Security Team
are: Nancy Nail, Elisabeth Constandy, Sharon Neuschafer or Dianne Harvell, Frances DeVane,
and Lynda Smith or Dave Rice.
-+ Operable Movable Partitions: Confirmed for installation to begin June 17, 2002 with
estimated installation completion of 3 weeks.
-+ Animal Control Services: The ACS Shelter will be closed on Saturdays, effective June 1,
2002.
-+
V.
Water quality, storm water management & drainage; & Air
ualit Issues #3 & 8
-+ Realtor Education Forum: Twice during the past year, staff from our Water Quality /
Wastewater Program have provided training to local realtor groups with assistance from the
Cooperative Extension Service. Water supply and wastewater systems are critical components
of residential properties that are not served by municipal or county facilities. Questions
concerning the performance of these systems are imminent during the resale of properties. The
goal of training is to assure basic knowledge of these features and available local resources.
-+
VI.
Emerging health risks
Issue #13
-+ Betty Creech and Beth Jones will represent NHCHD on a task force to address the National
Pharmaceutical Stockpile process. Jeff Babb from NHC Emergency Management will facilitate
the task force.
-+ Suspicious letter submitted 5-3-02 to NC State Public Health Lab for testing after MD
concerned about potential threat of anthrax. Report due today (Tuesday, 5-7-02).
-+ Genetics Research: State TB Program will be participating in genetics research with Duke
University Medical Center and will contact individuals in NC ( including from New Hanover
County) to request participation in the study. Patients currently and previously treated for TB
since 1993 and their parents are eligible to enroll. The study will examine whether there are
genes that contribute to TB susceptibility
-+ Sentinel Chicken Flocks:_ Chickens will not be used this year to identify the presence of
arboviruses transmitted by mosquitoes due to the absence of financial resources to support this
project. The Public Pest Management Section of the DENR Division Of Environmental
historically has established and sampled blood from small chicken flocks in various counties
across the state through summer into early fall. For enhanced protective measures, Vector
Control Program staff established and sampled two additional flocks during the past two years.
However, without the anal icallaborato su ort of the state, we will even be unable to
3
conduct our portion of this project. The encephalitis and West Nile viruses presence can be
determined through this environmental sampling methodology. Their presence of course
indicates greater risk of disease to the equine and human populations, and signals the
implementation of more intense control practices.
..
VII. Population growth & diversity
(Issue #2)
..
VIII. Discontinued services picked up by Health Department
(Issue #9)
..
IX. Staff Development & continuing education
(Issue # 14)
.. IT Policies and Procedures: Due to the recent occurrence of a system being infected by a
trojan (virus), staff are request to review the County IT Procedures and Policies. To lessen the
possibility of these types of future occurrences, it is advised that staff not access personal e-mail
accounts via the use of county systems (Le. hotmail, aol, yahoo, etc).
.. Pediatric Grand Rounds: On Tuesday, 4/23, Janet McCumbee along with Developmental
Evaluation Center staff, attended the Pediatric Grand Rounds at NHRMC. The Pediatricians
were presented bags of information on early intervention services, provided by the state. Ron
Manson, from DEC, led a discussion about referring children to CSC, DEC, and Consortium.
.. Volunteer Appreciation: Thanks to all staff who participated in Volunteer Appreciation
Brunch, and to Kim Roane and Marcy Smith for their leadership. It was a huge success, and we
need volunteers more than ever! Since last year's Volunteer Brunch, a total of 3,730 hours have
been volunteered in the New Hanover County Health Department, valued at $37,515 !!!!
Cause for celebration!!!!!
.. WIC Vendors: Annual WIC Vendor training is scheduled for May 9 and 15. All vendors are
required to attend one session. Many changes are occurring effective July 1, 2002 due to new
Federal regulations. Vendors will be signing a statement stating that they attended training AND
understood the changes.
.. Reference Checks: All NHCHD supervisors are to use the new reference check form
available on LotusNotes.
.. The three new Public Health Bioterrorism Program staff are attending State training for
Bioterrorism Teams, May 13-15 in Raleigh.
.. HIV/STD Uddate: Videoconference scheduled for May 23 from 1Oam-4:30pm on PHTIN.
Coastal AHEC added as site. Presenters: Dr Peter Leone and Dr Christopher David Pilcher
Pre-register through Kristi Barnes by May 16. No fee.
.. Open enrollment meetings started yesterday. Attendance at these meeting is mandatory for
all county employees. A sign-up sheet is provided for attendance.
.. Carol Bottoms attended the Public Health Update on obesity
.. City of Wilmington to conduct their annual emergency simulation exercise on June 26-27
Health Department will participate.
.. GIS Software: To be installed at CDD workstation on Tuesday, May 28. NHCHD Staff
attended GIS training last week.
.. Volunteers: Are providing valuable assistance at a time when we would have to reduce
services further were it not for their help. Two new volunteers on board this week to assist with
provision of direct patient services. Great timing!! Thanks to staff who welcome them, orient
them to their assignments, and keep them happy so they'll want to continue.
..
X. Evaluation of services
(Issue #16)
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+ Budget: Allen O'Neal, County Manager, distributed his memo to the New Hanover County
Board of Commissioners entitled "Budget Crisis is Inevitable" all employees. Allen and Pat
Melvin plan to attend the next Board of Health meeting to discuss the County's financial
condition.
+ Due to the current and projected budget crisis, several of our program budgets have been
adjusted so that expenditures and revenues will balance without the assistance of county
appropriations. These include: Public Health Bioterrorism, Child Health Services Coordination,
WIC, Navigator, Child Care Health Consuitant, Maternal Outreach Workers, Temporary Aid to
Needy Families, Maternity Care Coordination, Project Assist, Navigator- Partnership, Health
Check, Partnership for Children, and Smart Start for Asthma. Revenues for these programs are
either 100% grant funded, Medicaid earning or a combination of both. County appropriations
will not be used to support these programs.
+ Goals, Objectives and Performance Measures: Dave Rice and Lynda Smith will be
reviewing these today for submission to the NHC Budget Office.
+ Restaurant Scoring Project: The NC Commission for Health Services will meet on May 15,
2002 in Raleigh. NCDENR staff will update them on the Numeric Scores Pilot Project. This
week, Dianne Harvell will be distributing information to local restaurants regarding this meeting.
+ ACS Fees: Changes have been submitted to the NEW HANOVER COUNTY BOARD OF
COMMISSIONERS to charge Differential Running Loose Animal Control Fees for Mason Inlet.
+ Service Reductions: Management team received listing of CDD services cut, which includes
reduced hours for immunizations, reduced appointments for STD and HIV counseling and
testing, discontinued weekly Thursday evening hours and discontinued outreach in community
for preventive education, participation in health fairs, and hepatitis B to sixth graders. These cuts
are necessary because of the loss of 80 hours of public health nursing per week ( 2 full-time
nurse positions).Changes effective 5-06-02. News release distributed to inform public.
+ TB Program review: TB Program review done by state TB Consultant indicated TB team
doing an outstanding job!
+ Two WIC vendors have received enough sanction points to be disqualified for accepting
WIC checks. After the 90-135 days disqualification period, they will need to re-apply to become
a WIC vendor
+ HIPAA Update: Our In-House HIPAA Committee met on April 24th. Committee members
are reminded that if you have not yet reviewed you IFA, please do so and notify Cindy Hewett of
any changes (deadline was May 3rd). May17th is the deadline for submitting the list of policies
and procedures used for daily operations within each division. May 24th is the deadline for
submitting the list of providers that each division exchanges patient information.
+ Medicaid: We have received $42,401.05 in Medicaid Maximization revenue for the period
October 2000 - September 2001 We have a request on the County Commissioners' agenda for
May 20, to budget this money to assess the organization and management of the health
department, including a review of our current programs and services. The UNC-SPH North
Carolina Institute for Public Health has submitted a proposal to provide this service.
+ Recommended Budget FY 2002-2003: Received and will be presented to the Board of
Health Executive Committee on May 28, 2002. Cindy will copy information and distribute to
Division Directors.
+ Organization Assessment: With the approval of the budget amendment for the Medicaid
Cost Settlement funds, plans are in process for an Organization Assessment and Strategic
Planning Process for the New Hanover County Health Department. Discussion have taken place
with the North Carolina Institute for Public Health (NCIPH) and NCIPH has submitted a proposal
for the project. This was copied to the Management Team and discussed briefly. More
information will follow as specifics and timelines are established.
+ 211 - A new Resource/Referral System: A universal call in number -211- is being looked at
by a group in New Hanover County This system is spreading across NC and is being initiated
by United Way. It would replace the First Call For Help system at Coastal Horizons. NC Spin
throuoh UNCW is also involved with this effort. Brett Schoen is attendina the olannina meetinas
5
from the Health Dept. and will kept us informed about progress and usefulness for our staff and
clients.
-+ Mail - Business or Personal Mail must contain return address
-+ Organization Assessment: NHCBH will consider the budget amendment for the Medicaid
Cost Settlement funds on Junc 5. Plans are in process for an Organization Assessment and
Strategic Planning Process for the New Hanover County Health Department. Discussions have
taken place with the NHCBH Personal Health Committee and the North Caroiina Institute for
Public Health (NCIPH). NCIPH has submitted a proposal for the project. The draft of this
proposal is attached for your information.
-+ Information on Service Reductions: Information on necessary service reduction due to lost
positions and funding has been compiled from each Health Department Division and sent to the
Budget Director per request. A copy of this information is attached
-+ TAP Program: Mayor Harper Peterson requested meeting to discuss TAP Jessica Nakell
and Beth Jones will meet with him on Wednesday, May 29. Perhaps City of Wilmington will find
a department that can continue the program, which would work well since most of the sessions
have been inside city limits.
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AGENDA
Southeastern North Carolina Medicaid Access Three Planning
Meeting
May 17,2002
New Hanover County Health Department Board Room
Lunch will be available beginning at 11 :30. Please come a little early
if you can so we can begin the meeting promptly at noon and end it
by 1 pm.
12-12:10 Introductions and brief review of progress thus far by Dan
Gottovi
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12:10-12:20 Review of political realities regarding Medicaid and the
State budget by Rep. Thomas Wright
12:20-12:40 Review of Access Three progress in other parts of the
State by Jim Bernstein, Assistant Secretary for Health and Torland
Wade, Director, Office of Rural Health
12:40-12:55 Discussion of next steps moderated by Dan Gottovi
12:55-1:00 Wrap up by Dan Gottovi
Almost all of the participants have let me know that they are
coming. If you are coming and have not let me know, please
leave word on my voice mail 341-3481 so I can be sure to have
enough lunch from 1tt' Street Deli. J ff~ ~ J ()
Thanks, ,.
Dan Gottovi O~- ~r~
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North Carolina's Community Care ProlZflll1l
Quality Care is Cost Effective Care
-
North Carolina's community-based approach to improving the management and delivery ofcare
for Medicaid and other low-income residents has become a national model. By building a care
management system that is organized and operated by community providers, North Carolina is
creating community networks that can achieve access, quality, utilization, and cost objectives.
Through the use of such health management tools as risk assessments, disease management, and
case management, these networks have put in place the processes and supports by which high
risk patients can be identified and their care managed before costly interventions become
necessary
Eleven Networks with over 1400 physicians across North Carolina are working with their local
health departments, hospitals, and social service agencies to better manage the care of their
Medicaid enrollees.
. AccessCare (50 provider sites
including UNC)
. Access II Care of Western NC
(Buncombe Co.)
. Cabarrus Community Care Plan
(Cabarrus Co.)
. CMC Access II (Mecklenburg Co.)
. Central Piedmont Access II
(Forsyth Co.)
. CLECO (Cleveland Co.)
. Community Health Partners
(Gaston Co.)
. Durham Community Health Network
. Guilford Access II Partnership
(Guilford Co.)
. Community Care Plan of Pitt County
(pitt Co.)
. Surry County Health Systems
(Surry Co.)
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Kev Elements. Community networks are
putting into place the population health
management programs that are needed to
achieve improved performance:
Clinical Improvement Initiative. Physician
leaders from participating networks come
together to design and develop clinical
improvement initiatives:
. Initial Health Status Screening
. Case management of High Risk
. Disease management
. Population Health Management
. Community providers sharing
resources and responsibility for
healthcare performance.
. Evidence-based Medicine
. Best Practices
. Improvement Goals
. Guidelines and processes for lasting
improvement
. Asthma Disease Management
. Diabetes Disease Management
. Pilots
Cost Effectiveness. Reducing unnecessary hospital admissions and emergency room visits were
the areas targeted during the program's development phase. The program has achieved
substantially lower hospital admission rates and emergency room visit rates that the control
group.
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NOR THe A R 0 L I N A' S
Community Care Program
(Access II and III)
~;,.<.
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Frequently Asked Questions
May. 20lH
Q
What is North Carolina's Community Care Program?
The Community Care Program is a community-based health care delivery system for Medicaid recipients that is
organized and operated by community providers. It is a program built on the success of North Carolina's Primary
Care Case Management Program (Carolina ACCESS). The Program is presently comprised of nine provider-led
community networks that have assumed responsibility for managing the care of 190,000 Medicaid enrollees. Each
network is putting in place the care management programs and processes needed to maximize access to health
care and to improve its quality and cost-effectiveness.
Q
Why has it been established?
To achieve real improvement in the access, quality, and cost-effectiveness of care for Medicaid recipients, new
approaches have been needed. After considerable study by North Carolina providers and policy-makers, it was
determined that the key to improvement was a community-based system that looked at all Medicaid recipients,
not just those who presented for care, and to pro-actively manage their overall health care before costly
interventions became necessary
The Community Care Program has incorporated the key elements that are needed to achieve improved
performance _ population health management and shared accountability By taking responsibility for a defined
Medicaid population, putting in place the population health management tools, and assuming responsibility for
performance, the participating local provider networks are putting in place the systems and supports that can
deliver improved performance.
Q_What is_the-1JlltiE'rlyiT1g philosophy of thE' Progr..rn?
The Program is built on four key concepts:
. Partnership
The program is a partnership of essential local providers (physicians, hospitals, health departments, and social
service agencies) who are working together (and with the State) to develop programs and processes for meeting
the health needs of their Medicaid enrollees.
Q
Q
Q
Frequently Asked Questions
--
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. Populatioll Health Management
Rather than look only at those who present for care, the participating networks look at all recipients and put
in place the processes to identify at-risk enrollees and to manage their care before costly interventions
become necessarY
. UlIality Improvement
The heart of the program is quality improvement. \Vith the conviction that "quality care is cost-effective care,"
program participants are concentrating their efforts on putting in place the programs and processes that can
lead to improved quality of care.
. Cost ~lanagement and Accountability
The participating networks are putting in place the programs needed to achieve cost management objectives.
The networks are also working with the State in defining and tracking performance. (The program has
contracted with the Codman Group for risk-adjusted profiling software to enable participants to better gauge
their performance.)
What is the goal of the Program?
The goal is to create a North Caroiina system of care that can consistently deliver improved access, qUalie
and cost-effective care for Medicaid recipients. This system is community based and led by local physicians and
key community leaders, encouraging local ownership, coordination of resources, and long-term sustainability of
the program.
Does the Program have support?
In addition to its sponsorship by the Department of Health and Human Services, the Program has been endorsed
and supported by the N.C. Medical Society, N.C. Hospital Association, N.C. Pediatric Society, and the N.C.
Academy of Family Physicians.
The Program operates under a 1915(b) waiver provided by the Health Care Financing Administration.
Who participates in the Program?
The participating networks include:
. AccessCare (102,390 enrollees)
. Access II Care of West em North Carolina (13,429 enrollees)
. Cabarrus Community Care Plan (9,652 enrollees)
. CLECO (Cleveland County - 4,354 enrollees)
. Community Health Partners (Gaston County - 11,222 enrollees)
. Durham Community Health Network (11,486 enrollees)
. Guilford Access II Partnership (13,507 enrollees)
. Community Care Plan of Pitt County (21,126 enrollees)
'Surrv Countv Health System (3,704 enrollees)
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(March 2001 enrollment numbers)
Q
Q
Q
Q
What are the network responsibilities?
Using a population health management approach, each network assumes responsibility for managing the care
of a specific Medicaid population and addressing their health status by pro.actively managing their care. By
employing such tools as risk assessments, disease management, coordination of local resources, and case
management, the networks are putting in place the processes to identify at-risk enrollees and to manage their
care before costly interventions are necessary
What are the key tools networks employ?
The networks rely on two primary tools to improve the management of care of Medicaid enrollees: case management
and disease management. Using their case management staffs, as well as support from participating provider
organizations, the networks manage the care of those enrollees with complex medi<;:al and social needs. For
enrollees with specific health conditions, such as asthma and diabetes, the participating physicians employ a
quality improvement process developed by the Institute for Healthcare Improvement. Under this process, the
physicians identify best practices, develop practice guidelines, establish improvement goals, define performance
measures, and begin the arduous task of developing the processes and supports within the practice that are so
essential to achieving lasting improvement.
What are the benefits to the State?
The State creates a care management system where private and public providers work together to improve the
access, quality, and cost-effectiveness of services for Medicaid recipients. By taking responsibility for a defined
Medicaid population, by putting in place the population health management programs and by assuming
responsibility for perfonnance, the Access II and III provider networks are putting in place the systems and
supports that can deliver improved performance for Medicaid and other community residents.
What is the cost to the State?
The annual costs to the State in supporting the development of Access II and III plans and initiatives is
approximately $1.5 million a year. Each Access II and III project receives $2.50 per member per month for each
Medicaid recipient enrolled in their network. These funds can only be used by the networks to develop the staffs
and programs needed to improve the management of enrollee care.
Note: The initial costs to the State have been more than offset by the cost savings generated by the
program (see next two pages).
.
Frequently Asked Questions
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Q Is the Access II and III Program cost-effective?
While the program is still in its early development, preliminarY results are positive. In .the two areas of health
care utilization, inpatient hospital and emergency room, which were targeted during the first two years of
operation, the program has achieved impressive results.
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80
70
60
50
40
30
20
10
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Hospital Admission Rate for Under 21
FY 1998 FY 1999
51.5 53.4
53.5 68.5
Percent Change FY 1998 - FY 2000
Access II and III -2%
Access I 18%
. Access II and III
. Access I
FY 2000
50.4
63.2
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S20.00
S18.00
S16.00
S14.00
SI2.00
SIO.OO
S 8.00
S 6.00
S 4.00
S 2.00
S 0.00
Hospital Admission Costs for Under 21
;t=
-1
~
FY 1998 FY 1999 FY 2000
SI5.l7 SI7.28 SI5.64
SI4.69 S16.81 SI6.67
Percent Change FY 1998 - FY 2000
Access II and III 3%
Access I 13%
. Access II and III
o Access I
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. Access II and III
. Access I
Emergency Room Visit Costs for Under 21
$5.00
M.50
M.OO
$3.50
$3.00
$2.50
$2.00
$1.50
$1.00
$0.50
$0.00
9
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---------~----------- --
FY 1998 FY 1999 FY 2000
$3.02 $3.06 $3.41
$3.60 $3.86 M.36
Percent Change FY 1998 - FY 2000
Access II and III 13%
Access I 21 %
When the two year experience of Access II and III enrollees is compared with Access I enrollees, the percentage
increase in both hospital and emergency room for Access II and III enrollees is 50% lower. According to the
Center for Health Informatics and Statistics, the net-savings from reducing just hospital admissions for enrollees
under 21 was approximately $2.5 million a year.
When looking at percent increase in total costs for Medicaid across the three systems of care, the Access II and
III Program had the lowest percentage increase over a one-year period of time.
Percentage Increase in Cost
per Member Month
From FY 1999 to FY 2000
16%
14%
12%
10%
8%
6%
4%
2%
0%
. % Increase
Access II and III
8%
Access I
11%
Q
Frequently Asked Questions
.
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',.
What has been the impact of the quality improvement effort?
The emphasis on quality improvement is changing how care is being organized and delivered to Medicaid
recipients. Participating physicians have come together to carry out a quality improvement process at the
practice site and community level.
The physician-led quality improvement team chose asthma as the first disease management initiative. A few of
the guiding principles used in choosing asthma were:
. There are enough Medicaid enrollees with the disease to obtain a "return on investment;"
. Evidence exists that best practices lead to predictable and improved outcomes; and
. A gap exists between best practice and everyday practice and we have the ability to measure our improvement.
When analyzing the average asthma episode cost for children in 2000, the children enrolled in Access II and III
cost 24% less as demonstrated below:
$900
$800
$700
$600
$500
$400
8300
$200
$100
$-
Average Asthma Episode Cost for
Children Under 18 in 2000 was
Lower for Access II and III Patients
than for Children not Enrolled
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Quarterly chart audits, carried out under the direction of the Program office, confirm that there has been
substantial improvement in how care is being delivered in the targeted areas. When looking at the improvement
in our program from the baseline chart reviews from July - September 1999 to the most recent results obtained
for April - June 2000, the following improvements were made:
~. The number of patients with asthma who had documentation of staging increased from 43% to 57%; and
. The number of patients staged II-IV who have an Asthma Action Plan (AAP) increased from 66% to 80%.
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100%
80%
60%
40%
20%
0%
Legend
. Round I
III Round II
Access II and III
Asthma Disease Management Quality Initiative
..---~.~ rn
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> '.:1",'.~1
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.. _ -~ ~,;;!@ t\;;~.
# with asthma who had
documentation of staging
# staged II-IV who have AAP
. Round III
II Round N
Jan. - March 2000
A til - June 2000
The NC Center for Health Informatics and Statistics found that the Access II and III enrollees had the highest
overall appropriate asthma medication use rate when compared to other systems of care for the Medicaid population.
80%
70%
60%
50%
40%
30%
20%
10%
0%
. % Increase
1998 NC Medicaid Asthmatics Ages 5-20:
Percent Receiving Appropriate Long-term Control
Asthma Medications in 1999
Access II and III
67%
Access I
58%
Fee for Service
53%
HMO
53%
System of Care
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NEW HANOVER COUNTY
ALLEN O'NEAL
County Manager
OFFICE OF THE COUNTY MANAGER
320 CHESTNUT STREET, ROOM 502
WILMINGTON, NORTH CAROLINA 28401-4058
TELEPHONE (910) 341-7184
FAX (910) 341-4027
ANDREW J. ATKINSON CPA
Deputy County Manager
PATRICIA A. MELVIN
Assistant County Manager
DAVID F. WEAVER
Assistant County Manager
414 Chestnut Street, Room 101
Telephone (910) 341-7139
Fax (910) 341-4035
May 17, 2002
To the New Hanover County Board of Commissioners and Citizens:
I present to you the recommended budget for fiscal year 2002-2003. After completing a
very thorough budget review process, I propose a tax rate of 69 cents, no increase from
the current tax rate. Substantial cuts in positions and services were necessary to
prepare the budget without a tax increase. This follows the Commissioners' directive to
decrease the size of County government. The increase in voter-approved debt has
been absorbed in the proposed budget with no tax increase.
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As we know, the State's continued budget crisis greatly impacts all local governments.
In each of the last two years, because of the economic downturn, Governor Easley
decided to withhold monies due counties and cities in order to balance the State budget.
At the same time, the cost of mandated programs (especially Medicaid) is dramatically
increasing.
The current economic conditions have impacted County revenue considerably. The two
primary decreases are: 1 cent sales tax, $1.6 million, and interest income, $1.1 million.
There are a number of significant increases in County expenditures as listed below.
Expenditure Increases - FY 02-03
Bonded Debt Service/General Fund $ 612,488
Increase in Debt Service For Schools 2,007,663
Department of Social Services - Medicaid 1,023,750
Increase in Medical and Dental Insurance 687,061
Economic Incentive For Corning 450,000
Additional Cost of New Jail and Court Security 1,000,000
Increased Funding For Cape Fear Community College 600,000
$6,380,962
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New Hanover County Board of Commissioners and Citizens
May 17, 2002
The FY 01-02 budget was adopted with Board directive to reduce the size of County
government. During the current year, the equivalent of 100 positions have been
eliminated; 87 of these were full-time regular positions, with the remainder being
temporary positions.
At the beginning of the FY 02-03 budget process, department heads were instructed to
request no new positions, hold operating budgets at the current level or less, and
request only essential capital outlay. On numerous occasions throughout the year,
department heads were directed to critically review departmental operations to reduce
expenditures. While some reductions improved efficiency, other reductions were
inefficient, as resources are stretched thin. Most departments have held their budgets
constant for a number of years. Inflationary increases and serving an increasing
number of citizens have been absorbed in static or declining budgets.
GENERAL FUND
Public Schools:
A transfer of $65,406,709 is recommended for the Schools from the General Fund. Of
this amount, $5,451,346 is funded by the portion of the sales tax designated for the
Schools.
The Schools' administrative staff agreed to no increase in operational funding for FY 02-
03. Even if the County funds the Schools at the FY 01-02 level, they may actually be
dealing with less revenue due to State reductions.
Due to the significant nature of the State budget crisis, the Board of Education was
unable to meet the May 15th deadline for submitting its local budget request. As soon
as State information is available, the Board of Education will finalize and submit its
budget request.
The new debt service for schools, approved by the voters in two bond referendums, will
be an additional $2 million. The only other increase for the Schools is a $250,000
increased contribution to the New Hanover County Board of Education Pension Trust.
As adopted in the current year budget, $1 million of the Schools Fund/fund balance is
budgeted in the FY 02-03 budget.
Cape Fear Community College (CFCC):
Funding of $3,772,409 is recommended for Cape Fear Community College, an increase
of $600,000 An increase of $1 ,004,890 was requested due to operational expenses of
new facilities.
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New Hanover County Board of Commissioners and Citizens
May 17, 2002
Personnel Issues:
County departments were instructed not to request new positions. No new positions are
recommended.
An amount of $687,061 is recommended to absorb the increased cost of employee
dental and health insurance. While it is not recommended that employees pay the
additional insurance cost, their out-of-pocket cost for services and prescription drugs will
increase.
For the second year, no funds are included for the merit program or to provide a pay
plan adjustment for employees. County-wide, funding for overtime and temporary
positions has been substantially reduced.
Departmental professional development budgets continue at one-half of the FY 00-01
adopted amount or less. Programs implemented in the past to promote employee
morale and show appreciation were eliminated in the current year and are not
recommended for FY 02-03.
Position reductions have caused County staff to closely examine what they do, focusing
on essential functions. In some cases, most notably the library system, hours of
operations have been reduced, which includes closing the main library and all branches
on Fridays.
In certain areas, we are beginning to lose experienced and highly-trained staff. Some of
the employees have left for higher paying jobs or jobs with more security or growth
potential.
There is a great deal of concern and anxiety among County employees. While our
employees are genuinely appreciative of their jobs and benefits, the budgetary
uncertainty is creating a cloudy future. The Management Team and I are doing all that
we can to maintain the morale of employees, but I must admit that morale is falling.
Employees are trying to provide quality services with reduced staffing levels. They see
programs they have worked to build and maintain become a potential budget cut. Our
employees are, without a doubt, our most valuable asset.
Library:
The Library's hours of operation have been reduced due to a reduction in regular staff
and elimination of temporary and part-time staff.
The Main Library renovations should be completed during the early months of FY 02-03
3
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New Hanover County Board of Commissioners and Citizens
May 17, 2002
Department of Social Services (DSS):
County dollars in the DSS budget will increase $1,806,778, primarily due to an increase
in Medicaid costs of $1,023,750, and Foster Care and Adoption Assistance costs of
$645,979. North Carolina is one of seven states with counties contributing to the cost of
Medicaid. Counties have no involvement in setting the Medicaid policy, eligibility, or
service options that influence Medicaid costs. Eligibility is based on State and Federal
policy. New Hanover County's FY 02-03 Medicaid budget is $8.5 million.
According to the North Carolina Association of County Commissioners, Medicaid costs
are projected to increase roughly 20 percent annually for the next several years.
County funding for Medicaid reduces the resources available to support local schools,
public health services, criminal justice systems, and other essential County programs.
Sheriff's Department:
The new jail is scheduled to open during FY 02-03. A $1 million administrative reserve
is included to provide partial year funding for increased jail staff and operating expenses
and increased security for the courthouse expansion. Both facilities will be completed in
the upcoming year. The new jail will be partially staffed with detention officers, which
will be more cost-effective than staffing the facility with deputies. Additional positions
will be recommended during the year for court security and the jail.
A new firing range will become operational during FY 02-03. This range replaces a 30-
year-old range that had to be relocated due to road construction. Public safety
organizations in the County, except the Wilmington Police Department, use the range
for State mandated qualification as well as practice. The range site will be used for
bomb disposal.
Southeastern Center:
Funding of $1,643,584, an increase of $114,930, is recommended for Southeastern
Center for Mental Health, Developmental Disabilities, and Substance Abuse Services.
The 2001 session of the General Assembly passed legislation to phase in
implementation of mental health system reform at the State and local level. This act is
designed to restructure the State's mental health system. It expands the role of
counties in choosing how these services will be offered and encourages regionalization
and a reduced number of multi-County delivery areas.
Counties are required to develop business plans describing how administrative
functions will be carried out and services delivered. State-wide, counties are concerned
the local cost of providing mental health may increase as the responsibility for providing
services to patients currently served by the State is shifted to the counties.
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New Hanover County Board of Commissioners and Citizens
May 17, 2002
Non-County Agencies:
Funding has been eliminated for the non-County agencies that do not have a multi-year
contract.
The elimination of funds to these agencies will have a negative impact on the
community, but financial support is not available without increasing taxes or cutting
additional County programs. Agencies have been warned that with the current budget
situation elimination of funding was possible.
REVENUES
The tax base growth between FY 01-02 and FY 02-03 is expected to be 3 percent. The
current ad valorem tax base is estimated to be $17 billion. Based on this estimate, a
penny will be worth $1,666,000.
There is an estimated decrease of $1,590,476 in the 1 cent sales tax revenue, from the
FY 01-02 adopted amount, due to current economic conditions and the last phase of the
City of Wilmington's annexation. Estimates are based on actual receipts for the last four
quarters, adjusted for the City's increasing share due to annexation. Local sales taxes
are distributed by the ad valorem method and are the third largest revenue source for
the county.
Approximately $3.7 million of the undesignated portion of the two one-half cent sales
taxes is budgeted for General Fund operations. One million is maintained for an
administrative reserve for Environmental Management, and $1 .9 million is budgeted as
a transfer to the Water and Sewer District. This is the same amount that was
transferred in FY 01-02. Revenue estimates for the two one half cent sale taxes are
based on the last four quarters, adjusted for annexation, and a 1.5 percent increase
based on the most recent growth estimates of the Association of County
Commissioners.
An amount of $4.5 million is budgeted for State-collected local government
reimbursements. These reimbursements were promised as continuing sources of
replacement funds for locally levied taxes that were repealed by the General Assembly.
In each of the last two years, because of the State's dire economic situation, the
Governor decided to withhold monies that were due counties and cities to balance the
State's budget. If the reimbursements are not made to the County, changes to the
budget will be required.
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New Hanover County Board of Commissioners and Citizens
May 17, 2002
FUND BALANCE
I cannot recommend appropriating the County fund balance, since this would jeopardize
our bond rating and reduce the amount below the current 11 percent. During these
difficult economic times, fund balance is needed as a safety net. Much as a household
tries to maintain some funds in a rainy day account, the County needs a fund balance.
Remember it can be spent only once. We will soon enter what is predicted to be an
above average hurricane season, and it may be needed more than ever.
A strong fund balance is important to the continued financial strength and preservation
of our excellent bond rating. The maintenance of a healthy fund balance is among my
top priorities for FY 02-03 and beyond.
ENVIRONMENTAL MANAGEMENT FUND
The Environmental Management Fund is balanced with a $48 tipping fee.
No transfer from the General Fund is budgeted, but an administrative reserve of $1
million is budgeted. Hopefully, the reserve will not be needed and can be used to
increase the County fund balance or provide other services.
New Hanover County is currently in the process of asking the local Federal Court to
allow us to enforce our "flow control" ordinance, which requires waste haulers to deposit
the solid waste they collect at County approved facilities and pay the associated tipping
fee. We were enjoined from the enforcing ordinance in 1993, and then entered into a
consent order with the waste haulers that brought the lawsuit, agreeing not to enforce it,
based upon the appearance that the controlling law prohibited such ordinances. The
interpretation of the law appears to have changed, or at least to have been clarified,
such that we think we can convince the courts to allow us to enforce the ordinance. It is
not a guarantee, and that is why a reserve for Environmental Management is
appropriate. We are working to create a franchise system which would have the same
result, but that is not totally immune from attack as well. Therefore, it seems that a
reserve is very appropriate in the event these matters are delayed through litigation.
FIRE SERVICE DISTRICT
The current tax rate of 5 cents is recommended for the Fire Service District tax.
The impact of the City's annexation plan on the Fire Service District will continue to be
reviewed by the Fire Commission and reported to the Board of County Commissioners.
6
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New Hanover County Board of Commissioners and Citizens
May 17, 2002
WATER AND SEWER DISTRICT
The Water and Sewer District currently provides service to approximately 26,000 water
and sewer customers (residential, industrial, and commercial). This is more customers
than are served by most municipalities in North Carolina. The District's current
operation and future expansion are funded by user fees and a $1.9 million transfer from
the General Fund.
CAPITAL IMPROVEMENT PROGRAM
No funds are included in the recommended budget for new capital projects. It is
unreasonable for the Commissioners or the public to expect that, in the future, capital
projects will not be considered for funding. The County continues to grow and the
demographics are changing. The current infrastructure of schools, parks, libraries,
court space, and other public buildings must meet the community's needs. The
elimination of capital projects will not be a trend the County can sustain, if it wishes to
remain competitive in recruiting new industry and business investment in the
community, while maintaining the quality of life for which we have become known.
ACCOMPLISHMENTS
Summarized below are a few of the many items that the County and its staff have
accomplished during the current fiscal year.
. The County Commissioners continued to expand the use of television and the
web to provide information to the public.
. County staff designed and built 1,800 square feet of new office space for the
Transportation Program.
. The bond rating of Aa2 with Moody's and AA- with Standard & Poor's was
maintained.
. The color orthophotographic mapping system was initiated for the entire County.
. A $3.2 million Hazard Mitigation Grant (HMGP) was received to purchase and
demolish 16 houses that were impacted by Hurricane Floyd.
. A $400,000 Community Development Block Grant (CDBG) was implemented to
rehabilitate 14 houses occupied by very low-income homeowners.
. A $1.8 million grant from the HUD Disaster Recovery Initiative (DRI) Program
was implemented for the beach communities and sewer and plumbing
assistance for 235 homes in Castle Hayne.
. New subdivision standards for the City and County were completed.
. The Finance Department was awarded the Certificate for Excellence in Financial
Reporting from the Government Finance Officers Association (GFOA) for the
twenty-first consecutive year
7
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New Hanover County Board of Commissioners and Citizens
May 17, 2002
. The Budget Department was awarded the Distinguished Budget Presentation
Award from the Government Finance Officers Association (GFOA) for the
eleventh consecutive year.
. Employees in Emergency Management, Health, Library, and Social Services
received recognition for outstanding performance from state and national
organizations.
Future Concerns
As pointed out in the budget work sessions, the challenges faced in developing this
budget will continue into the implementation of this proposed budget.
. The level of trust between the State and local governments needs to be
restored. Three times in the past 12 years, during a budget crisis, the State has
seized monies that were due to local governments. Counties cannot prepare
budgets if a significant portion of their revenues is jeopardized.
. The one-half cent State-wide sales tax that went into effect last fall is scheduled
to sunset June 30, 2003. At that time, the Boards of County Commissioners
have the option to continue the tax with the County receiving all the proceeds to
be divided with the municipalities. The State will cease all reimbursements due
to local government after fiscal year 2003. Counties are worried they may
change the arrangement to the financial disadvantage of the counties.
. The State has not adopted its FY 02-03 budget. We continue to receive
information that funding for programs has been reduced. In each case, the
County must pick up an increased cost of the program or serve fewer clients.
. The State Department of Health and Human Services continues to move forward
with implementation of a reformed system to provide mental health,
developmental disabilities, and substance abuse services. If changes to the
current system shift responsibilities to the counties without the commensurate
funding, local costs will rise and taxes may have to be increased to provide
services.
. I reiterate the need to maintain a healthy fund balance. This becomes more
critical as the State's financial position weakens. Protecting the County's
financial integrity as we strive to meet the future needs of the community is
paramount when we seek financing for capital construction and infrastructure
development.
. No funds are included in the recommended budget for new capital
improvements. In future budgets, funding for capital projects will be needed.
The most urgent need is to renovate or replace the County Administration Annex
Building.
8
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New Hanover County Board of Commissioners and Citizens
May 17, 2002
Future Plans
The General Assembly must be kept aware of local governments' needs for alternate
revenue sources. Additionally, the financial hardship that program mandates, shifting of
program responsibility, and freezing local reimbursements has on local governments
must be made clear. Counties need a stable and growing source of revenue instead of
the static reimbursements that are subject to State government budget problems and
fluctuation in the economy
I am personally and professionally grateful to the employees of New Hanover County.
As the County faces many challenges, I know the citizens can continue to rely upon
high employee dedication. But static or reduced staffing can be stretched only so far.
The staff and I look forward to working with you as the FY 02-03 budget process is
completed.
ely,
---
All O'Neal
County Manager
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NORTH CAROLINA
ASSOCIA TION of LOCAL HEALTH DIRECTORS
An Affiliate of the North Carolina Association of County Commissioners
May 29, 2002
Honorable Members of the Appropriations Subcommittee on Health & Human Services
North Carolina General Assembly
Raleigh, NC
Dear Senator/Representative:
As President of the NC Association of Local Health Directors, I urge you to consider the following issues when
debating the cuts to local health departments as proposed by the Fiscal Research Division:
Medicaid Reimbursement Rate Reduction $7.4 Million Total ($2 million State + $5.4 million Federal
loss)
- A $2 million reduction in State funds will result in an additional $5.4 million reduction in Federal matching
funds for a total of $7 4 million reduction to local health departments
-Though local health departments are cost based providers for Medicaid, the settlement is delayed often by 18
months beyond the service date where the expenses are incurred and those settlement dollars are not the full
cost, only the federal cost. This fiscal year, health departments only received 62 cents for every $1.00 of costs.
"Local Health Departments cannot afford to upfront the funding of services until Cost Settlement Funds are
-'eceived. Clinical services will be reduced or eliminated and trained public health staff will be terminated.
-Many Health Department patients have multiple socioeconomic and complex health issues that require(s)
additional staff time in counseling and follow-up that are not reimbursable services.
-Local health departments may be the only provider for many of the state's population. Health departments
accept all patients regardless of their ability to pay
Aid-To-County Funding $1 million (State)
-Counties are mandated through State Administrative Rules to provide or ensure provision of many programs
yet receives very little financial support from the State (in some cases less than 10%) for provision of these
mandated services.
-Past reversions were due, in part, to eligibility restrictions, no local flexibility in utilizing these funds, and
inordinate delays that often prevents availability of funds until the 4th quarter of the fiscal year which prevents
full utilization of funding source
-Reversion is less likely this fiscal year due to decreased State aid and loss of local funding because of the
State's Withholding of Local Inventory Tax, and the expected increased demand on services due to the
economy
TANF - Out of Wedlock Births $1.9 Million Total ($1.4 million State + $500,000 Title X loss)
-$1 4 Million in State funds will result in an additional loss of $500,000 in Title X funds
-These funds avert an estimated 788 out of wedlock births each year and over $9.5 million in Medicaid
expenses that will be paid as a result of theses pregnancies and births
_out of the 46 states and DC, North Carolina has the 61h highest pregnancy rate, with the teen pregnancy rate
among the Hispanic population being the highest in the nation
-85% of teens who give birth are poor or near-poor, making them less able to support the child and increasing
public assistance costs.
I
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Health Promotion $700,000 (State)
-25,000 people in North Carolina lose their life due to cardiovascular disease in a given year This equates to
one death every 21 minutes
-Cardiovascular disease is the leading cause of hospitalization, totaling $2.1 billion in hospital charges in 1996
-These funds are the only dollars many local health departments have to dedicate to prevention activities, and
prevention costs are only a fraction of treatment dollars.
_$ I million in Health Promotion funds were cut in FY 2001 -02
The NC Association of Local Health Directors urge you to consider additional reasonable enhanced revenues in
lieu of these severe cuts to local health departments. The local health departments have been entrusted to
protect the public's health and to promote healthy lifestyles. Local Health Departments are the providers of last
resort and the safety net for citizens that will not be seen elsewhere. We serve all who come through our doors
regardless of whether they have a payment source. These proposed cuts will undermine the ability of local
health departments to continue to serve the community as it has in the past. Trained public health staff will be
terminated and many clinical services will be reduced or eliminated entirely.
We appreciate the task that you have before you and implore that you use your courage to enhance revenues in
an effort to save programs that serves many of the state's most vulnerable population. Your personal health
director is available to you to answer any question you may have as to how these cuts will affect your
constituents and communities. Thank you.
einCerelY,
Wayne Raynor, President
NC Association of Local Health Directors
A WRldtr
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New Hanover County Health Department
Additions to
Reportable
Diseases
A s a result of recent rule
changes, several diseases
have been added to the list of re-
portable communicable diseases
required by law. See table for
additions, code numbers, and re-
quired reporting time.
e
Please retain this code list until a
supply of revised reportable dis-
ease cards is issued from the
state. Report code numbers in
the upper left box of the current
card.
Please note that Ms. Ruth
Foy, RN, has assumed duties
as our reportable disease
nurse. She may be reached
at 343-6533.
Fatal Yellow
Fever in a
Traveler
e
A previously healthy 47 year
old male traveled to Brazil
for a fishing trip in March 2002.
There he contracted yellow fever,
returned to his home state of
Texas, became severely ill and
died. This is the third death from
yellow fever in a U.S. citizen reo
ported since 1996. The report
was published in the Morbidity and
Mortality Weekly Report (MMWR,
CONTENTS
Fish cant. ............. 2
Stats ..................... 2
Betsy Summey, FNP, 343-6531
vol. 5 I, no. IS) by the Centers
for Disease Control.
Because yellow fever is found pri-
marily in pam of Africa and South
America, most U.S. citizens are
not aware of the severity of the
disease. A viral
~ disease trans-
15) iii mitted by the
/ bite of a mos-
quito, its fatality
rate is approxi-
mately 20 percent. A simple one
dose vaccination at least 10 days
before his departure could have
saved this man's life.
Travelers generally rely on travel
agents to inform them of vaccina.
tion certification needed for the
countries they visit; however, the
requirements may not reflect the
risk. This traveler was given in-
correct information by his travel
agent. Consultation with a
travel medicine clinic may of.
fer recommendations more
representative of the risks in
an area and provide more
protection to the traveler.
Mercury in Fish
Summertime brings renewed
concern about the mercury
content of some
fish and the ne-
cessity for cau- 4J
tion by consum- _..
ers. The North --
Carolina Division ~\i:::!
of Public Health
has just announced a new, simpli-
fied health advisory. This re-
places previous advisories for
specific water bodies.
Information about the new
advice is on the Division of
Public Health's revised web-
site at: www.epi.state.nc.usl
epi/fish or call (919) 733-
3410.
The crunch in state funds may
limit the publication of brochures
for distribution to health care
providers and other outlets. We
are relying on you to share this
information with your patients.
(Continued)
2
~-------------------------------------------------. 4It
ADVICE ON
EATING FISH
Fish is an excellent source
of protein and other nutri-
ents. However, several varie-
ties of saltwater and North
Carolina ~_~
freshwater ~;'\i.-,~
fish may "'"
contain high levels of mercury,
which may pose a risk to hu-
man health. This advice will
help you make healthy food
choices.
Women of Childbearing
Age (15-44 years), Preg-
nant Women, Nursing
Women, and Children
under 15
. Do not eat shark, sword-
fish, tilefish, or king mack-
erel; or blackfish (bowfin),
largemouth bass, or jack
fish (chain pickerel) caught
in North Carolina waters
south and east of Inter-
state 85. These fish are
high in mercury.
. Eat up to two meals* per
week of other fish.
Other Women, Men,
and Children 15 years
and older
. Eat no more than one
meal* per week of shark,
swordfish, tilefish, or king
mackerel; or blackfish
(bowfin), largemouth bass,
or jack fish (chain pickerel)
caught in North Carolina
waters south and east of
Interstate 85. These fish
are high in mercury.
. Eat up to four meals* per
week of other fish.
*A meal is 6 ounces of cooked
fish for adults, or 2 ounces of
cooked fish for children under
IS.
Fish high in mercury
Saltwater: shark, swordfish,
tilefish and king mackerel.
Freshwater: blackfish, large-
mouth bass and jack fish caught
south and east of 1-85.
Fish with lower mercury
levels
Saltwater: cod, whitefish,
pollock, mahi-mahi, ocean
perch, halibut, haddock, floun-
der, croaker,
herring,
canned tuna
and other
canned fish.
Also shrimp, crab, lobster,
clams, oysters, scallops.
Freshwater: farm-raised fish,
trout, crappie, sunfish, white
perch, yellow perch, bream,
and salmon.
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Communicable Disease Statistics
,
New Hanover County
July 1, 2001 - April 30, 2002
,
AIDS ...........................34
Campylobacter ..........11
Chlamydia ...............404
E. coli 0157:H7 ............0
Gonorrhea ...............236
Hepatitis A ...................4
Hepatitis B (acute) ......6
Hepatitis B (carrier) ..17
Hepatitis C (acute) ......2
HIV Infection ....................42
Lyme Disease.................... 1
Pertussis............................ 1
Rky. Mt. Spotted Fever... 11
Salmonellosis .................. 75
Shigellosis ......................... 3
Strep, Group A Invasive ...1
Syphilis ............................26
Tuberculosis......................9
e
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Health: Boards of Health, Health
Departments and Health Officers
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July 10-13, 2002
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. Special Conference Room Rates: Jnne 19,2002
. Early Bird Registration Special: June 19, 2002
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A golf scramble is being offered to
attendees of the NALBOH and NACCHO
()
conferences.
The outing will be held
Saturday, July 13, 1001,
1 :00 p.m. tee time
at Bayou Oaks Golf Facility
(meet in the hotel lobby at 12 noon)
located in beautiful historic City Park.
Check out < www.neworleanscitypark.com/golfhtmt>
The "West Course" site of this event is
punctuated by bayou water and century old oak trees.
The bayou shoreline is residence for white cranes,
great blue herons and an occasional alligator.
Price: $40 (includes the Green Fees, Cart & Prizes);
Rental Clubs are available for an additional $20
Non Golfers:
Enjoy City Park - a 1500 acre tract ofland which has evolved into the fifth largest urban park in the nation. Approximately
14 million visitors come through the park each year to enjoy its magnificent oak trees, picturesque statues and fountain~::)
sport and recreational facilities, and historic buildings. Home of the New Orleans Museum of Art and the largest collection
of mature live oaks in the world. Check out <www.neworleanscitypark.com>
National Association of Local Boards of Health
1840 East Gypsy Lane Road
Bowling Green, OH 43402
NONPROFIT ORG.
U S Postage
PAID
Bowling Green, OH
Permit No. 47
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; MAKING A DIFFERENCE IN DIABETES WITH TIMELY INFORMATION FOR THE CITIZENS OF NEW HANOVER COUNTY
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La epidemia de Diabetes
Esta Usted en riesgo?
EI terminG "epidemia de diabetes" se retiece a un incremento alarmante en el o(unceo de per-
sonas que estan adquiriendo diabetes en USA yen el resto del mundo_ Como un ejemplo de esto,
los datos coleccionados por el Centro de Control de Efermadades (CDC) muestarn que el
numero de personas con diabetes en las edades de 30
a 39 ailos aumento en un 70% entre los ailos 1990
y 1998. Durante este mismo periodo la prevalencia de
diabetes subio en un 40% en las personas de 40 a 49
ailos y en un 31 % en las de SO a 59 ailos. Los grupos
mas j6venes no fueron estudiados pero la gente que Ira-
baja en diabetes cree que el mayor aumento es en los
ninos y gente joven.
Estos aumentos son en Diabetes tipo 2. Esta enfer-
medad era Hamada antes "Diabetes del Adulto" Esta
enfermedad se produce porresitencia de los tejidos a la
accion de la honnona insl1lina Esta resistencia esta
relacionada directamente con el grado de obesidad. En
general se puede decir que mientras mas peso gane,
peor sera su resistencia a la insulina.
. -
Ha estado engordando los Estados Unidos ulima-
mente? Mire alrededor. Los estudios muestran que el
nUmero de gente obesa se fue de un 12% en 1991 a un
17.9% en 1998. Este aumento de peso se ve en todas las edades, todos los grupos raciales y en
todos los niveles educacionales. EI mayor aumento de peso se vio en el grupo de 18 a 29 ailos,
en los Hispanicos, y en las personas viviendo en Is regi6n Atlantica Sur ( el peor estado fue
Georgia).
Arigual, en 1970 el porcentaje de ninos obesos eran 5%, habiendo subido a 11 % en 1998. A
medida que nuestros ninos continuen comiendo comida de alta graza y dulces cuando estan sen-
tados al frente de la television 0 el juego electronico, se espera que el nUmero de gente j6ven
con diabetes continuara a creeee.
Sabemos que hay otros factores que aumentan su riesgo: historia de diabetes en la familia y
pertenecer al grupo Africano Ameri~ano, Americano Nativo 0 Hispanico.
Pue4e Usted hacer algo para prevenir la diabetes, especialmente si esta en un grupo de alto
riesgo? Los estudios muestran sin ninguna duda que la incidencia de la diabetes puede ser
reducida con perdida de peso y ejercicio. Facilito, no es cierto?
Tenemos alguna esperanza como una naci6n? Estamos destinados a ponernos progresivamente
mas gordos y con mas diabetes? Bueno, no tenemas ninguna esperanza si seguimos aumentan~
do el tamailo de las porciones de las comidas , si seguimos comiendo 10 que comemos (se ha
dado cuenta Usted que una hamburgesa doble con papas fritas y un "milkshake" llega a las 1000
calorias?) y si seguimos disminuyendo nuestras actividad fIsica. Esto es especialmente impor-
ionte para los nino.. .
En este pais, diabetes continua siendo la causa principal de ceguera, falla renal, perdida de
miembros y una causa importante de enfermedades del coraz6n. Cuanto mas joven uilo sea
cuando adquiere diabetes, mas tiempo tendra para desarollar las complicaciones de la enfer-
medad.
Asi p-uo., levantese, cambie su dieta y saque a 8US ninos a jugar afuera!
Jorge J. Gonzalez MD FA. C.E
Profesor de Medicina UNC
The Diabetes EJ?idemic
Are you at nsk ?
The term "diabetes epidemic" refers to an alarming increase in the number or people acquiring
diabetes in the USA and around the world. As an example of this, the data collected by the
Center for Disease Control (CDC) showed that the number of people with diabetes in the 30 to
39 year old group increased by 70% between 1990 and 1998.
Over this period of time the rate of diabetes increased by 40%
in those aged 40 to 49 and by 31 % in the SO to 59 group. The
younger groups were not studied but people working in the
field feel that the fastest increase is happening in the younger
ages.
These increases are in type 2 Diabetes. This illness was for-
merly known as Adult Onset Diabetes. It is related to resist-
ance of the tissues to the action of insulin. This insulin resist-
ance, is directly related to obesity. In general, the more weight
one puts on the higher the insulin resistance.
Has the United States gained weight lately? Just look
around. Studies show that between 1991 and 1998' the num-
ber of obese people in our countrY went from 12% in 91 to
17.9% in 1998! A steady increase was seen in both sexes
across age groups, race and educational levels. The greatest weight gain was seen in the 18 to
29.years old group, the Hispanic population and the people living in the South Atlantic region.
(The.worse state being Georgia). Likewise in 1970, the percentage of overweight children was
5%, by 1998 it had gone up to II %. As young people continue to eat fast, fatty foods and sweets
while they sit in front of television sets and electronic, game boxes, researchers expect that the
number of yoimg people with diabetes will continue to increase.
There are a series of other factors that can put you at a greater risk: family history of diabetes
or. belonging to the African American, Native American or Hispanic group.
Can we do anything to prevent getting diabetes, especially if one belongs to a high-risk group?
Studies clearly show that the incidence of diabetes can be reduced with weight loss and exer-
cise. Real easy, is it not? Do we have any hope as a nation? Are we destined to become pro-
gressively more overweight and diabetic? Well we do not have much hope as long as we con-
tinue to increase the portions we eat, eat what we eat (Do you realize that a double hamburger,
big fries and a milkshake top 1000 calories?) and continue to decrease and undervalue physical
activities. This applies especially to children. Diabetes continues to be the leading cause of
blindness, kidney failure, limb loss and a major cause of heart disease. The younger you become
a diabetic, the more time you will have to develop the complications of the disease.
So get off your duff, change your diet and take your kids to play ball!,
Jorge J. Gonzalez MD FA.C.E
Professor of Medicine UNC
~ ' ~
If you do not have a doctor, you can call.the New
Hanover Community Health Center -' (910) 343-0270.
81 no tiene un medico, puede llamar a New Hanover
Community Health Center - (910) 343-0270.
~ ~
Diabetes Today is a special publication of the New Hanover County Diabetes Today Coalition which provides the editorial content. The Diabetes Today Coalition was formed in 1999 to advocate
for dia-
betes care and prevention in New Hanover County. The Coalition is supported by the North Carolina Diabetes Prevention and Control Unit, on the web at wwwnediabetesol'l!
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Diabetes Tk",y, May 2002
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Regardless ofthe type
, MoIiito~ of medication or
IBloodGIl1.<<Ii~ ~n:~~:r ~~~y u::~i~:~
_ will be testing your
blood glucose levels. Traditional testing involves using a
smali, sharp needle called a lancet to prick your finger. A
small drop of blood is placed on ~trip and inserted into a
meter that will read and display your sugar level. Depending
on the severity of your condition. your doctor will have you
test your blood glucose from one to six times a day.
Blood glucose testing is usually done before meals and at
bedtime. If you are testing once daily, you should vary your
times of testing. Instead of just testing in the morning before
breakfast, randomly test before other meals to give an idea of
how your sugar levels are throughout the day Your blood
sugar range will vary throughout the day.
The chart below will give you an idea of where blood glucose
levels should be.
Time of Test
Ideal
80 - 120 mg/ dI
Acceptable
80 -140 mgldl
.100 - 160 mgldl
Before Meals
.
Before Bedliroe Snack 100 - 140 mg/dI
.Source: American Diabetes Association. 1997
Fasting blood sugar more than 180 mg/dl is too high and
blood sugar less than 70 mg/dl is too low. You should notifY
your doctor if you experience these extremes on a regular
basis, and he/she can suggest some changes in your diabetes
care plan to get you back to acceptable ranges, such as adjust-
ing your insulin injections or medications.
Blood glucose meters are available at your .local pharmacy.
They vary in their features, readability, ease of use, portabil-
ity, and price. Your pharmacist can help you decide which
meter will work best for you. Most have a memory feature
that allows you to keep a record of your testing easily. This
should also be taken with you when you see your doctor so
he/she can see how your levels have been. Keeping good
records helps your doctor make 'adjustrftents in your daily
routine.
Generally, Medicare and most insurc:mce companies cover
meters and strips. It is wise to find a local pharmacy or med-
ical supply company that will file the claims for you. They
can help you with your testing and any changes you may
need.
Get into a routine, keep good records, and work with your
local health professionals to make sure you stay on top of
your condition, and you will be able to enjoy life to the
fullest!
by Edwin Link, pharmacist
llJ1
Wilmington Health Associates
1202 Medical Center Drive
Wilmington, NC 28401
Our Board Certified
Endocrinologists Are Here To Help
S. Bryson Ley, M.D. OeOe Waring, M.D.
341-3375
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Page2
When Y oq've Been Diagnosed With Diabetes.
The first step to successful blood glucose control begins with diet and exercise. If your blood glUCOSe is not controlled with
diet and exercise, your doctor will likely suggest a medication. Depending on the type of diabetes you have, the medicine will
be Insulin, oral medication or a combination of these. There are several types of oral medications available. Some are taken once
or twice a day, others before meals and some are taken with one specific meal. Some have specific side effects which your doc-
tor will go over with you. Pay attention; if any ofthese side effects should occur, let your doctor know immediately so the prop-
er adjustment in your medical therapy can be made. If you are started on Insulin, you will be taught how to prepare an insulin
syringe and give yourselfinjections.
You will be asked to monitor your blood sugar. You do this with a simple home test machine called a glucometer. This involves
pricking your finger and placing a drop ofbloodihto the machine. A number will appear on the screen; this is a reading of your
blood sugar level. Your doctor will explain how to interpret this number and what is an ideal blood sugar reading for you. You
will be told when and how often to check your blood sugar, and you will be asked to keep a record of these numbers.to bring to
your next doctor's visit. (See Monitoring I,llood Glucose).
You will be asked to modifY your lifestyle. If you smoke or drink alcohol excessively you will be asked to stop. You will need
to exercise. The best way to start is a simple walk for five to ten minutes until you can walk 30 - 45 minutes without slrain,
pain or shortness of breath. Your diet will need to change to reduce your fat and sugar intake. Dietary counseling with a dieti-
tian will be recommended to assist you. Your diet will most likely need to stress whole grains; protein; vegetables, fruits, and
fibers.
To watch for complications, it will be required that you have an ai1nual eye exam by an ophthalmologist, a foot exam by a podi-
atrist and visits with your primary provider two to four times a year to monitor and provide further education for your needs about
diabetes. You may be asked to see other specialists. depending on your progress. Blood work will be checked routinely to mon-
itor how well you are doing with diabetes and to watch for other associated problems such as high cholesterol or kidney disease.
This combination of diet, exercise and risk reduction will optimize your health, improve your overall well-being, and minimize
future complications of diabetes.
There are many life changes you will have to make, but you ~ take control of your diabetes.
William L. Joyner, M D.
Medical Director
New Hanover Community Health Center
Wilmington Health Access for Teens
.
"While most people ask what should
they eat, the real question should be
how much they should eat. Whether
trying to control blood sugars or
lose weight, focusing on portions
can be a simple aJid inexpensive
way to reach your goals. In these
days of All You Can Eat buffets and
Super Size meals, we have lost the
knowledge of how much is too much."
- Pam DiBiase, RD,LDN,CDE
Pam DiBiase is a registered dietitian and a certified dia-
betes educator
Know your HbAle
Taken from Making a Difference in Diabetes
The hemoglobin Ale test measures the average amount of
sugar in your blood over the last 3 months. It's a simple lab test
done by your health care provider - and it's the best test to find
out if your blood sugar is under control. People with diabetes
should have the HbA1c test at least twice a year. If your blood
sugar stays too high or if your treatment changes, you should
be tested every 3 months until your blood sugar level
improves.
The hemoglobin A I c goal for people with diabetes is less than
7 percent. The findings of a major diabetes study, the Diabetes
Control and Complications Trial (DCCT) showed that people
with diabetes who keep their hemoglobin A I C levels close to
7 percent have a much better chance of delaying or preventing
diabetes problems that effect the eyes, kidneys and nerves than
people with hemoglobin A I C levels 8 percent or higher.
You can do a lot to bring down high blood sugar and get it
under control. Start by asking your health care provider for a
hemoglobin Ale test. If your test result is too high, talk to
your health care provider about how to lower it. To get your
blood sugar under control, follow the meal plan recommended
by your health are provider, stick to a physical activity pro-
gram, take prescribed medications, and consult your health
care provider often.
SUMMIT
PODIATRY
Glaser root &
Ankle Clinic
1717 Shipyard Blvd.
791-1300
Committed to a Healthy Community
For advertising information on upcom-
ing issues of our Health & Medicine
Guides, Diabetes Today tabs and other
health publications...
Call Medical Marketing CoordiTUltor,
I Cae Emerson, 343-2289
If you're "Iabetle,
your feet need specl!!1 attentlon.j
. INFECTION. Foar ULCERS' NEUROPATHY
. VASCULAR DISEASE' BONE PROBLEMS
Call for a consultation today!
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Diabetes Today, May 2002
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Your Child Has Diabetes
You knew something
was wrong. Your 7-
year-old son had been
losing weight, acting
cranky, drinking gal-
lons of water and tak-
ing bathroom breaks
every 45 minutes. A
trip to the pediatrician
determined thaI' your
child has Type I
Diabetes. How
could this be? No
one in your family
has ever had it. Your
son is not overweight.
He doesn'i eat a lot of
sweets. And children
don't get diabetes, do
they?
Children are diag-
nosed with diabetes every day. As.a parent ofa child with dia-
betes, you may feel isolated and confused about where to go
for help. Please know that you are not alone. There are more
than I million families in the US coping with a child with Type
I diabetes, also known as juvenile or insulin dependent dia-
betes. Many of these families live in our community, and are
more than willing to help you with this adjustment. There is
no need to "reinvent the wheel" with situations such as birth-
day parties, Halloween, babysitters and daily roul'ines. These
experienced families can make these modifications to your
child's lifesty[e easier. You can find mentor families, some of
whom may have a child ~e same age as yours - someone your
child can talk to.
WHAT CAN YOU DO?
JOIN A SUPPORT GROUP The Wilmington affiliate of
the Juvenile Diabetes Research Foundation meets monthly al'
the offices of Wilmington Health Associates. The meetings
often feature speakers and are open to people with diabetes and
their family members. Meeting dates vary, but are always
advertised in the newspaper and on television.
EDUCATE YOURSELF The Juvenile Diabetes Research
Foundation has a comprehensive collection of educational and
supportive materials called the "Bag of Hope" Parents of chil-
dren with diabetes have put this kit together for parents of
children with diabetes. An excellent website for diabetes infor-
mation is wwwchildrenwithdiabetes com.
FIND A DOCTOR THAT MAKES YOU COMFORT-
ABLE. You will likely want a pediatrician or family practi-
tioner with experience caring for people with Type I diabetes.
You will probably want 1'0 consult an endocrinologist.
REMEMBER THAT YOUR CHILD IS A CHILD
FIRST. Children with diabetes can participate in the sam~
activities as their peers. However, they must always be pre-
pared.l'o treal' their fluctuating blood sugars with insulin or
food. ,Never punish your child for high blood sugar numbers,
and don't refer to blood sugar readings as good or bad. Refer
to them as high or low.
TAKE TIME FOR YOURSELF AND OTHER MEM-
BERS OF YOUR FAMILY It's nol' unusual for siblings of
I'he newly diagnosed family member to feel resentment
because the child with diabetes is receiving a lot more atten-
tion.
Jean Denne, Diabetes Clinical Nurse Specialist
~
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Page3'
FOR MORE INFORMATION
American Diabetes Association
Web site: www.diabetes.orl!
1-800-DIABETES
American Association of Diabetes Educators
Web site: www.aadenet.orl!
1-800-TEAM-UP-4
Juvenile Diabetes Research Foundation
International
Web site: www.idrf.org
1-800-533-CURE
National Diabetes Education Program'"
Web site: www.ndep.nih.l!ov
National Institute of Diabetes and Digestive
and Kidney Diseases
National Diabetes Information Clearinghouse
web site: www.niddk.nih.l!ov
1-800-860-8747
For questions about your diabetes,
call VitaLine at 815-5188,
or toll free 1-888-lrI5-5188
Facts about Diabetes
About 16 million people in the United States have diabetes.
Type 2 diabetes accounts for 95% of all diabetes cases. ---.
Type 2 affects 8 percent of the US population age 20 and
older.
The prevalence of type 2 diabetes has tripled in the-last 30
years.
Joseph C. Konen, MD, MSPH
Chair, North Carolina Diabetes Advisory Council
,OV"u"""""
Take Care of Your Feet
Takenfrom the National Diabetes Education Program
"V"u"""""
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To avoid serious foot problems that can lead to a toe, foot or [~ amputation, you need to
take care of your feet. Foot care is very important for each person with diabetes. Nerve
damage can cause you to lose feeling in your feet. You may not feel a plobble inside your
sock that is causing a sore. You may not feel a blister that is caused by poorly fitting
shoes. Foot injuries such as these can cause ulcers which may lead to amputation.
Keeping your blood glucose (sugar) in good control and taking care of your feet every
day can help you avoid serious foot problems. Follow these guidelines:
Keep the b~ tlowing to your feet.
Puty,. feet;tJ! ~ ~:!iitting, ~1Ule~'
toes1i\r 5 m_s 2 or3 timesa day. Move your
ankles 'IlP llI\d down and in and out to improve flood
flllW~ your fe!It and~. Don:tc!'llSS ~Qur leIiSlor
long periods of time. DOn't wear tight socks, elastic or
rs.around; our I
. Check your feet every day.
. Wash your feet every day - and dry them well.
. Keep the skin soft and smooth.
. Smooth corns and caI[uses gently.
. Trim your toenails each week or when' needed.
. Weai shoes and socks at all times.
. Protect your feet from hot and cold.
1.
For more information, talk with your podiatrist
or contact
American Podiatric Medical Association
www.aoma.org
1-800-FOOTCARE
,.
Obesi tYis a major
influence of Dia be t e s
We'll file your insurance and
work with your physician to
put you in comfortable shoes
to protect your feet!
Vascular Disease
from Diabetes may cause
premature hardening of the arteries.
IT you experience:
. poor circulation . pain in calves while walking
. wounds that will not heal
We now offer weight reduction through
surgery for severely obese patients
. diabetic guidance. behavioral counseling
Insulin Pumps &
Supplies
392-5553/800-593-5556
Ask for Sam
MEDMAlLONLlNE.COM
.~~v~~~~~.~~~~
763-6332
PlluJ. c. Whitesides. Michael S. McGarrity,
M.D. M.D. M.D. j
. Certified Diabetic Education/Diet Counseling
. Insulin &. Non Insulin Dependent Diabetes' Insulin l\nnps
. Thyroid Disease including Thyroid Nodule Biopsy
. Osteoporosis Evaluations including Bone Density Testing
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.. 330/0 of those with Diabetes
don't know it.
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Who's at risk for Diabetes?
Your risk for biabetesgoes up as you
8~t older, if you are overweight, or if
you are not active. Risk factors for
diabetes include:
~ Having high blood pressure
(at or above 130/85)
~ Having a family history of Diabetes
~ Having Diabetes during pregnancy
_," or having a baby weighing more
than nine pounds at birth.
, ,
"
Don't wait for signs.
Most people ~ith diabetes do not
notice any symptoms. However, if you
have any of these symptoms, contact
your health care provider right away.
~ Being very thirsty
~Urinating often
I ~ Losing weight without trying
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What can you do?
You can do things now ~o lower
your risk for diabetes:
~ Keep your weight in control
~Stay active most days of the week
~ Eat low fat meals that are high in
fruits, vegetables and whole
grain foods.
If you have Diabetes...
be sure that:
~ Your doctor checks your
feet and eyes every visit.
~ You have your 3-month
blood test (HbAlc)
? ? ~ Your eyes are checked by
.. a specialist once a year
~ Your doctor checks your
cholesterol and kidney
functions
~ You keep your blood glucose
levels.asclose to normal as
you can.
Are ou one oftheni
Diabetic Foot CaRe
,
Trust rour foot care to someone who cares.
- Problems associated with diabetes are
serious, and life threatening. Please call
today for an assessment of rour condition.
, ~~ll~y I
,D./oM. 251-9880
5 Medkalc:em..llr. 1011....'-877-84s.7558
Diabetic - --'-
~etinopathy
BoenI c.tiffed In Q,il1fI.Jl...Juv)
Igor W-. 'liD . ErIk van R_, MD
1801 Nftt HanoYw,Medleal PmX Or. . WlImlngI:on, Ne
1703 Ccu1lry autI Ad. SuI'le 104 . JacksorIIIIlIe. He
4OQOHlghwayfE:' SuIte 240 . L..ftlIeRlver, NC j
www.retfcarollna.com
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\ Insulin PumP Therapy For f
'I Better Diabetes Control
For Information Call
1.800.999.9859
When Wounds Won't I k;ll
THE
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L___~
WOUND CARE
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