HomeMy WebLinkAboutZ25-08 PB Staff Report May 1st 2025 PBZ25-08 Staff Report PB 5.1.2025 Page 1 of 13
STAFF REPORT FOR Z25-08
CONDITIONAL REZONING APPLICATION
APPLICATION SUMMARY
Case Number: Z25-08
Request:
Rezoning to a Conditional B-1 District
Applicant: Property Owner(s):
Cindee Wolf with Design Solutions 626 Retail Development, LLC
Location: Acreage:
100 block of Greenview Drive 1.24 acres
PID(s): Comp Plan Place Type:
R03614-005-002-000 Community Mixed Use
Existing Land Use: Proposed Land Use:
Vacant 2-story/15,000 sq ft office building
Current Zoning: Proposed Zoning:
(CZD) B-1 (CZD) B-1
SURROUNDING AREA
LAND USE ZONING
North Christ’s Sanctified Holy Church R-15
East Vacant lots and Single-Family Residential R-15
South Carwash and Single-Family Residential (CZD) B-1 and R-15
West Single-Family Residential R-15
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ZONING HISTORY
July 6, 1971 Initially zoned as an R-15 Residential District
October 1, 1990 Rezoned from an R-15 Residential District to a Conditional Use District
(CUD) B-1 for a retail nursery
July 1, 1999
Site modification of CUD B-1 for a retail nursery, to a CUD B-1
accommodating alternative uses conforming strictly to the B-1
Neighborhood Business Zoning District
February 5, 2018 Rezoned from a CUD B-1 to a Conditionally zoned (CZD) B-1 to
accommodate an automobile service station
COMMUNITY SERVICES
Water/Sewer Public water and sewer services are currently available through CFPUA.
Fire Protection New Hanover County Fire Services, New Hanover County Northern Fire
District, New Hanover County Station 16 Ogden
Schools Porters Neck Elementary, Holly Shelter Middle, and Laney High Schools
Recreation Ogden Park
CONSERVATION, HISTORIC, & ARCHAEOLOGICAL RESOURCES
Conservation No Conservation resources present
Historic No known historic resources
Archaeological No known archaeological resources
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Approved Concept Plan - Includes Staff Markups
• The previously approved site plan under Z17-11 was rezoned to a (CZD) B-1 from a (CUD)
B-1 to accommodate a car care center and car wash as depicted in the site plan.
• There is a primary ingress/egress by way of Greenview Drive, and a secondary access off
Oak Ridge Lane.
• This plan was approved with the following three conditions:
o All existing trees located within the required buffer yards must be preserved and
supplemented as necessary in order to provide a fully opaque screen. In addition,
a six-foot-tall solid fence must be installed along the rear buffer yard.
o Flashing, animated, and digital signs shall be prohibited on the property.
o A sign indicating that Oak Ridge Lane is a private road shall be installed along the
right-of-way of Oak Ridge Lane, west of the proposed driveway access to the
subject site.
Existing Zoning
Carwash
Greenview Drive
Oak Ridge Lane
Fe
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B
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Car Care Center
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Proposed Concept Plan- Includes Staff Markups
• The applicant is proposing to develop a two-story 15,000 square-foot general office
building with a limited list of uses, as depicted in the above concept plan within the blue
border.
• The list of uses includes Banks and/or Financial Institutions, Business Service Center, Offices
for Private Business & Professional Activities, Instructional Services & Studios, General
Personal Services (no Tattoo Parlors permitted), and General Retail Sales.
• The site currently has two existing driveways on Greenview Drive. The adjacent carwash on
Oak Ridge Lane is under separate ownership and the subject site does not currently have
an access easement to the private road Oak Ridge Lane. While access to Oak Ridge Lane
is not guaranteed, staff is recommending a condition that the applicant provide the carwash
with an access easement to Greenview Drive in order to preserve the points of access for
the carwash shown in the original approval.
APPLICANT’S PROPOSED CONCEPTUAL PLAN
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• The site is currently served by an underground stormwater management system. The system
may require expansion depending on the final amount of impervious proposed during the
Technical Review Committee (TRC) review.
ZONING CONSIDERATIONS
• The R-15 district in this area was established in 1971. At the time, the purpose of the R-15
district was to ensure that housing served by private septic and wells would be developed
at low densities.
• The property was rezoned from (CUD) B-1 to (CZD) B-1 in 2018 to accommodate an
automobile service station or car care center. There would be no change in the zoning
district, but instead an expansion of approved uses that fall in line with allowed uses in B-
1.
• The rear setback to the west is 30 feet, while the front, street side, and interior side setbacks
are all 25 feet.
• This area is part of the Special Highway Overlay District (SHOD), whose purpose is to
protect the natural beauty and scenic vistas that exist along interstate highways and other
designated roadways that serve as major accessways and gateways into unincorporated
New Hanover County.
• If approved, the project would be subject to zoning compliance review processes to ensure
full compliance with all ordinance requirements and specific conditions included in the
approval. Only minor deviations from the approved conceptual plan, as defined by the
UDO, would be allowed.
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AREA DEVELOPMENTS
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TRANSPORTATION
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CURRENT CONDITIONS
Intensity of Current Zoning Current Conditional zoning accommodates a 7,730
square foot Car Care Center
PROPOSED ACCESS
Primary Access
Greenview Drive
EXISTING ROADWAY CHARACTERISTICS
Affected Roadway Market Street Greenview Drive
Type of Roadway Principal Arterial, Other Local street
Roadway Planning Capacity (AADT) 37,321.49 10,978.25
Latest Traffic Volume (AADT) 43,000 850
Latest WMPO Point-in-Time Count (DT) *33,524 N/A
Latest WMPO Point-in-Time Count (DT) **45,857 N/A
Current Level of Congestion Over Capacity Available Capacity
NEARBY NCDOT STIP ROADAWAY PROJECTS
U-4902D- Market Street Improvements
− Access management improvements from
N. College Road to Station Road and
from Middle Sound Loop Road to the
Mendenhall Drive/Marsh Oaks Drive
intersection.
− Installation of a center median and
pedestrian accessways along Market
Street from Middle Sound Loop Road to
Marsh Oaks Drive. The pedestrian
accessways will consist of a multi-use
path along the north / west frontage of
Market Street.
− With the widening of Market Street
there will be a signalized U-turn with a
bulb-out just south of the proposed
entrance.
TRAFFIC GENERATION
Traffic
Generated by
Present
Designation
Traffic Generated
by Proposed
Designation
Potential
Impact of
Proposed
Designation
AM Peak Hour Trips 17 33 +16
PM Peak Hour Trips 24 34 +10
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TRAFFIC IMPACT ANALYSIS (TIA)
The estimated traffic generated from the site is under the 100 peak hour threshold that triggers the
ordinance requirement for a Traffic Impact Analysis (TIA).
SUMMARY
The proposed project is located along a minor collector road that currently has available capacity.
The sites can be accessed directly off Greenview Drive, off Market Street. The properties also
potentially have access through Oak Ridge Lane. Since Oak Ridge Lane is a private road, there is
no traffic data for the road that could be analyzed. The estimated traffic for the proposed project
falls below the required 100 peak hour threshold that triggers Traffic Impact Analyses. While the
WMPO’s point in time traffic count is above capacity for this stretch of Market Street, the potential
increase in traffic generated by this rezoning is low. In addition, the widening of Market Street is
currently happening, which should help to alleviate the congestion currently experienced in this area.
*Market Street/US 17 Business: north of Sweetwater Road as of October 1, 2024
**Market Street/US 17 Business: between Lendire Road and Wendover Lane as of October 1,
2024
ENVIRONMENTAL
• The property is not within a Natural Heritage Area or the Special Flood Hazard Area.
• The property is within the Page’s Creek watershed.
• Per the Classification of Soils in New Hanover County for Septic Tank Suitability, the site
consists of Class I (suitable with slight limitations) and Class III (severe limitation) soils however
the project is anticipated to connect to CFPUA water and sewer.
OTHER CONSIDERATIONS
New Hanover County Strategic Plan
On July 17, 2023 the Board of Commissioners adopted a new strategic plan for Fiscal Years 2024-
2028. This plan focuses on three core areas: workforce and economic development, community
safety and well-being, and sustainable land use and environmental stewardship.
Strategic Plan Outcomes Relevant to
Proposal Analysis
A business-friendly environment that promotes
growth, agility, and collaboration.
The strategic objective to achieve this desired
outcome includes the planning for the long-term
needs of businesses through timely, innovative
programs and community partnerships. The target
is to maintain new business growth within 2.5% of
the state.
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Representative Developments
Representative Development of Vehicle Service Station:
Express Oil Change on Market Street
Representative Development of two-story office building:
Two-story office building along Market Street
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Context and Compatibility
• This property is located along the Market Street corridor and has access onto Market Street
by way of Greenview Drive, in a section of Market Street that is currently undergoing
widening and intense commercial development. This lot was originally zoned R-15 in 1971,
getting rezoned to a (CUD) B-1 in 1990 to accommodate a retail nursery operation.
• B-1 was designed to provide lands that accommodate a range of small scale, low intensity,
neighborhood serving commercial development that provide goods and services to residents
of adjacent neighborhoods. The district regulations are intended to ensure uses,
development intensities, and a development form that is consistent with a pedestrian-
friendly, walkable, and neighborhood scale. Mixed use development is allowed that is
consistent with district character. Mixed use development is allowed that is consistent with
district character.
• The site is located within the Special Highway Overlay District and lies in a transitional area
between the Porters Neck high growth node to the north and the Ogden commercial node,
both of which are classified as Urban Mixed use, in contrast with the Community Mixed Use
designation in this specific area.
• While there is extensive residential development in the surrounding area, the Market Street
corridor primarily functions as a commercial corridor.
• This rezoning and the modification of approved uses would allow for a more diverse
business landscape to accommodate a greater range of uses.
• The Helping Hands Chiropractic Center and the Diener Law office, both located near the
property are two-stories, and the height of the existing car wash is 24 feet tall. The
proposed two-story office building would fit in with the height of businesses in the
surrounding area along Market Street.
• While the property is adjacent to single-family residential, the proposed structure is
oriented towards the center of the site, and there is a 30 foot wide public utility easement
along with an existing fenced buffer adjacent to existing housing.
2016 COMPREHENSIVE PLAN
The New Hanover County Future Land Use Map provides a general representation of the vision for
New Hanover County’s future land use, as designated by place types describing the character and
function of the different types of development that make up the community. These place types are
intended to identify general areas for development patterns and should not be interpreted as
being parcel specific.
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Future Land Use
Map Place Type Community Mixed Use
Place Type
Description
Focuses on small-scale, compact, mixed use development patterns that serve
all modes of travel and act as an attractor for county residents and visitors.
Types of appropriate uses include office, retail, mixed use, recreational,
commercial, institutional, and multi-family and single-family residential.
Analysis
The proposed development is at the Market Street and Greenview Drive
intersection, an area of Market Street experiencing a mix of commercial
and residential growth. The proposed modification of the existing CZD site
plan and conditions of use are for a two-story General Office building
amongst a few other listed uses.
This area is classified as Community Mixed Use by the 2016 Comprehensive
Plan. This place type focuses on small scale, compact mixed-use
development that serves as an attraction for county residents and visitors.
There is a trend towards commercial development directly along Market
Street, transitioning to more residential uses with diverse housing types,
including attached single-family and multi-family development further back
off Market Street.
Consistency
Recommendation
The proposed (CZD) B-1 rezoning is generally CONSISTENT with the 2016
Comprehensive Plan because the expanded uses are in line with the
specifications, uses, and recommendations for the Community Mixed Use
place type while promoting a business-friendly environment.
STAFF RECOMMENDATION
Staff’s recommendation is based on the policy guidance of the 2016 Comprehensive Plan, zoning
considerations and technical review. The site and its rezoning parameters are compatible with the
Community Mixed Use place type that could accommodate a range of small scale, low intensity,
neighborhood serving commercial development that provide goods and services to residents of
adjacent neighborhoods.
As a result, Staff recommends approval of the proposal and suggests the following motion:
I move to recommend APPROVAL of the proposed rezoning. I find it to be
CONSISTENT with the purposes and intent of the Comprehensive Plan because the
project is in line with the use and density for the Community Mixed Use place type. I
also find recommending APPROVAL of the rezoning request is reasonable and in the
public interest because the project helps foster a business-friendly environment that
promotes growth, agility, and collaboration.
Existing Conditions to Remain:
1. All existing trees located within required buffer yards must be preserved and
supplemented as necessary in order to provide a fully opaque screen. In addition,
a six-foot-tall solid fence must be installed along the rear buffer yard.
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2. Flashing, animated, and digital signs shall be prohibited on the property.
3. A sign indicating that Oak Ridge Lane is a private road shall be installed along the
right-of-way of Oak Ridge Lane, west of the proposed driveway access to the
subject site.
Applicant Proposed Conditions:
1. The proposed rezoning’s principal uses shall be limited to:
a. Banks and/or Financial Institutions,
b. Business Service Center,
c. Offices for Private business & Professional Activities,
d. Instructional Services & Studios,
e. Personals Services, General (no tattoo Parlors permitted), and
f. Retail Sales, General
Staff proposed conditions:
1. An agreement in place for shared maintenance and parking between car wash and
office building.
2. The applicant must provide cross access easements for the carwash to access
Greenview Drive through both driveway locations.
3. The project will have a stormwater management agreement for the shared
underground stormwater, or the project will be required to obtain permits for a
separate underground stormwater system. Any aboveground stormwater system
would constitute a substantial deviation to the approved plan and require review
and approval through a rezoning.
4. The back façade of the commercial building facing Greenview Drive must be
aesthetically similar to the faces of the building. The building façade along Market
Street shall incorporate a minimum of one building entrance and form-giving
elements, such as entry overhangs and periodic transitions in wall offsets, materials
and/or fenestration. Any pads for HVAC equipment shall be screened from the
street view by low fencing and/or landscaping.
Alternative Motion for DENIAL (if based on information presented at the public hearing or other
consideration beyond the scope of staff review, the board finds denial appropriate.)
I move to recommend DENIAL of the proposed rezoning. While I find it to be
CONSISTENT with the purposes and intent of the Comprehensive Plan because the
project is in line with the density and housing type recommendations for the Community
Mixed Use place type, I find recommending DENIAL of the rezoning request is
reasonable and in the public interest because the project is not consistent with the
desired character of the surrounding community and will adversely impact the adjacent
neighborhood.