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Executive Summary
New Hanover
County Housing
Needs
Assessment
PREPARED FOR: Draft:
New Hanover County, NC 4/14/2025
EXECUTIVE SUMMARY, NEW HANOVER COUNTY HNA PAGE 1
Introduction
The Housing Needs Assessment (HNA) is a component of
Destination 2050: New Hanover County’s Comprehensive Plan
update, designed to 1) present demographic trends; 2) identify
changes in the supply of and demand for housing; and 3)
identify current and future housing gaps in New Hanover
County. This report documents current and future housing
needs through data analysis.
Defining and Measuring “Affordability”
The most common definition of housing affordability is linked
to industry standards. The federal government considers
housing as affordable when the housing payment—the rent or
mortgage payment plus taxes and utilities—consumes 30% or
less of a household’s gross income. Households paying more
than 30% are “cost burdened.” Households experiencing cost
burden have less money to spend on other essentials like
healthcare, education, groceries, and transportation—adversely
affecting their household well-being, limiting their economic
growth potential, and constraining local spending. Households
paying more than 50% are “severely cost burdened” and
considered at risk of homelessness.
A balanced housing stock accommodates a full “life cycle
community”—where there are affordable housing options for
each stage of life from career starters through retirees—which
in turn supports the local economy and contributes to New
Hanover County’s community culture.
Report
Organization:
I. Demographic Trends
II. Housing Supply & Demand
III. Housing Needs Analysis
Income & AMI
The HNA analysis uses both
household income ranges and “Area
Median Income (AMI).” AMI is a
measure of income based on the
median, or middle income
household.
Housing programs base program
eligibility on income limits that are
represented as percentages of AMI.
HUD publishes current-year income
limits based on an internal
calculation that estimates AMIs by
household size and region. The table
below presents 2024 AMI limits for a
2-person household in New Hanover
County based on the county’s
average household size (2.20
members/household).
30% AMI
Extremely low income $23,800
50% AMI
Very low income $39,700
80% AMI
Low income $63,500
100% AMI
Moderate income $79,400
120% AMI
Moderate income $95,280
AMI Level
2024 Income
Limits
(2-person HH)
EXECUTIVE SUMMARY, NEW HANOVER COUNTY HNA PAGE 2
The graphic below illustrates common pathways by which residents move across the housing
continuum. Not all households individually experience each point on the continuum; but all
communities have members experiencing each point on the continuum and need shelter or housing
options that open housing pathways and facilitate community stability. Mobility across the housing
continuum is driven by both individual/household circumstances as well as systemic conditions, which
can create structural barriers for historically marginalized populations.
Economic consequences of unstable housing. Housing stability occurs when markets are
free of discrimination and households can consistently afford to pay their rent or mortgage without
cutting back on essential expenses like food, or health care. When households have stable housing, they
can contribute to their local economy, support the economic growth of their families, and manage their
families’ health and well-being. Rising housing costs have increased the number of New Hanover County
households that are housing unstable. There are many negative consequences of housing instability
that have broader economic effects, such as:
Low income renters who are cost burdened or severely cost burdened may be leave the county due
to rising housing costs or become homeless;
Low income homeowners cannot make needed improvements to preserve the condition of their
homes and enable them to age in place;
Moderate income renters have difficulty achieving ownership and passing on wealth to their
families so may leave the county for more affordable options;
As households spend higher proportions of their income on housing, they spend less in the local
community—impacting local businesses as well as local sales tax revenue; and
Existing businesses may have difficulty finding workers.
The Housing Continuum
The HNA is designed to evaluate and quantify housing needs across the full
spectrum of housing—from homelessness to market-rate homeownership.
EXECUTIVE SUMMARY, NEW HANOVER COUNTY HNA PAGE 3
Population: New Hanover County’s population saw strong growth most years since 2010, with the
Balance of County growing faster than Wilmington. Growth in Brunswick and Pender Counties outpaced
New Hanover County, though all three counties had higher population growth than the state overall.
Population growth is expected to continue at a similar rate, reaching 328,626 by 2050. The county’s
population is aging, and forecasts show continued growth in the senior population. Racial and ethnic
diversity increased by about 2 percentage points since 2018: minority groups now represent 25% of the
overall county population. Residents are increasingly likely to have at least a bachelor’s degree.
Homeownership rates in New Hanover County, Wilmington, and the Balance of County increased
since 2018 as homeownership was stable in N.C.
overall. However, households earning $50,000 to
$150,000 have seen decreases in ownership as the
market offerings affordable to them decline.
Racial and ethnic disparities in homeownership
persist. Homeownership rates are 65-67% for non-
Hispanic White and Asian households and at least
ten points lower for all other groups. Mortgage loan
denials are disproportionately high for racial/ethnic
minorities, even accounting for income differences.
Income shifts over the last five years
show a sharp rise in the number and
proportion of New Hanover County
households earning more than
$75,000/year. The median income for
households in the county increased by
52% from $52,200 in 2018 to $79,500 in
2023—a growth much faster than that of
the U.S. (+25%), North Carolina (+31%),
and all peer communities.
Migration: Households moving to New
Hanover County had higher average incomes
than households leaving each year since
2015-2016. Moderate income households are
moving to the county as lower income
households leave the county (likely for more
affordable areas), contributing to the county’s
above-average increases in income (these are
also due to rising wages).
Figure ES-1. Homeownership by Income,
New Hanover County
Source: 2018 and 2023 1-year ACS and Root Policy Research.
Figure ES-2. Household Income Distribution, New
Hanover County
Source: 2018 and 2023 1-year ACS and Root Policy Research.
Figure ES-3. Average Income of In-Migrating and
Out-Migrating Households, New Hanover County
Source: 2018 and 2023 1-year ACS and Root Policy Research.
Demographic Trends
Growing and aging population; income and ownership shifts driven by both
wage and migration trends (people moving in- and out- of the county).
EXECUTIVE SUMMARY, NEW HANOVER COUNTY HNA PAGE 4
Poverty. The county’s poverty rate decreased from 18% in 2010 to 11% by 2021, inching back to 12%
by 2023. Poverty decreased in Wilmington and increased in the Balance of County in recent years,
converging near the county’s 12% in 2023.
Employment. There are currently about 129,000 jobs in
New Hanover County. Job growth averaged 2-3% per year
from 2010 through 2019 and has accelerated since 2021 (4-5%
each year). The fastest growing employment industries in the
past five years (2018-2023) were education and healthcare,
financial activities, and construction.
Wages. The average wage across industries increased by
30% from 2018 to 2023, exceeding national inflation (+22%).
Average wage growth between 2018 and 2023 varied widely
by employment industry: wages increased by as little as 6% in Manufacturing and up to 55% in
Information. It is worth noting that wages grew faster than average in the lowest paying industries,
including leisure and hospitality (wages +39%) and “other services” (+41%).
Still, wage gains failed to keep up with housing prices—rents rose 38%, home prices rose 66%, and the
income required to afford a typical home more than doubled (+111%) due to higher interest rates.
Work from Home & Commuting. The COVID-19 pandemic increased the share of workers
working from home across the country and in New Hanover County—11% of workers in 2019 worked
from home compared to 21% in 2023. Balance of County residents are slightly more likely than
Wilmington residents to work from home.
The proportion of jobs filled by in-commuters has shifted up slightly over the past few years. Nearly half
of workers in the county are commuting from outside the county—most commonly from Brunswick and
Pender Counties.
Figure ES-4. Total Employment,
New Hanover County
Source: Quarterly Census of Employment and Wages.
Figure ES-5.
% of Jobs Filled by In-Commuters
Figure ES-6.
Commuting Dynamics, New Hanover County, 2022
Source: Quarterly Census of Employment and Wages. Source: Quarterly Census of Employment and Wages.
Economic Trends
Strong job growth and rising wages, though income gains still lag housing cost
growth. Increases in working from home and in-commuting from other counties.
EXECUTIVE SUMMARY, NEW HANOVER COUNTY HNA PAGE 5
Housing stock and production. Housing production lagged employment and household
growth in New Hanover County from 2013 to 2018 but in more recent years (2018 to 2023) production
has kept up with job growth and new households. Single family detached homes make up a majority of
homes (57%) in the County, despite strong multifamily construction since 2018.
Figure ES-7. Building Permits, 1980-2023 and Housing Stock, 2023
Source: U.S. Census Building Permits Survey and Root Policy Research.
Rental market. Between 2018 and 2023, median gross rent increased by 38% in New Hanover
County (from $1,064 to $1,466), by 44% in Wilmington, and by 26% in the balance of county. Typical
market rate asking rent—what renters would find in searching for a unit without rental assistance—was
higher at $1,702 in 2023, up 57% from 2018. Median renter income increased by 45% between 2018 and
2023, lagging growth in typical asking rent but outpacing growth in median gross rent. More than half
(53%) of the county’s rental units cost less than $1,000/month in 2018; by 2023, this fell to 21%. The
share of units priced at or above $1,250 more than doubled from 25% in 2018 to 58% in 2023.
Figure ES-8.
Rent Distribution,
2018-2023
Source:
5-year ACS and Root Policy
Research.
Housing Stock and Market Trends
Residential construction starts to keep pace with job and household growth.
Growing multifamily inventory. Rising renter incomes lag market rent increases.
EXECUTIVE SUMMARY, NEW HANOVER COUNTY HNA PAGE 6
Home purchase market. The median sale
price in New Hanover County increased by 45% from
$287,000 in 2020 to $415,000 in 2023. Prices
increased at similar rates in Wilmington and the
balance of county, and median prices remain higher
in the balance of county than in Wilmington. Home
price increases outpaced income gains since 2020,
and rising interest rates have a severe impact on
affordability. While condos and townhomes offer
more affordability, they constitute a smaller share of
total sales (24%) than more expensive single family
detached homes (75%).
Since 2020, the proportion of home sales affordable
to the median household (earning 100% AMI)
dropped from 50% to 5% due to rising prices and declining purchasing power at higher interest rates.
Figure ES-10. Share of
Home Sales Affordable
by AMI Level in 2020
and 2023
Source:
New Hanover County Assessor, FRED from
the Federal Reserve of St. Louis, HUD 2-
Person AMI Limits, and Root Policy
Research.
Vacancy and STRs. Residential vacancy rates have been stable overall at 13-14% in the county
since 2018, though there has been a slight increase in the share of vacant units dedicated to seasonal or
vacation use, particularly in the balance of county. Seasonally occupied units—including second homes
and short term rentals—make up 7% of all units countywide, 3% in Wilmington, and 12% in the balance
of county.
Within the balance of county, seasonally
occupied homes constitute 42% of total
housing units in the beach towns of Carolina
Beach, Kure Beach, and Wrightsville Beach
and 2% of total units in the unincorporated
county. Seasonally occupied homes constrain
supply and contribute to already-rising prices
in the beach towns.
Figure ES-9. Median Home Price vs.
Affordable Price at Median HH Income
Source: 2023 1-year ACS estimates, New Hanover County Assessor, Federal
Reserve of St. Louis, and Root Policy Research.
Figure ES-11.
Share of
Vacant Units
Vacant for
Seasonal Use
Source:
2023 1-year ACS
estimates.
Housing Stock and Market Trends (continued)…
Price growth and interest rate hikes cause dramatic loss in purchase affordability.
Second homes and STRs may limit supply and raise prices in select areas.
EXECUTIVE SUMMARY, NEW HANOVER COUNTY HNA PAGE 7
Workforce housing affordability. Declining purchase affordability has critical implications for
the county’s essential workforce. A single earner New Hanover County Schools teacher could have
afforded 21% of homes sold in the county in 2020 but only 1% of homes sold in 2023. As of 2023,
median priced homes are unaffordable to single earner households earning average wages in every
industry in New Hanover County. In the rental market, median rent is unaffordable to single earners
earning average wages in four industries which account for 42% of the county’s employment.
Cost Burden. Approximately 35,000 New Hanover County households—including 53% of renters and
21% of owners—pay more than 30% of their gross income for housing and are cost burdened. Cost
burden has increased for renters at all incomes—and especially for renters earning $35,000 to $74,999.
Current “Catch-up” Needs—mismatches in existing supply and demand by
price-point: The current “catch-up” gaps analysis indicates that affordability needs for current
households are concentrated below 50% AMI in the rental market and below 120% AMI in the for-sale
market (though for-sale needs persist up to 150% AMI).
Collectively, there is an affordability shortage of 7,377 units in New Hanover County (6,267 units in
Wilmington and 1,795 units in the balance of county) for renters earning less than 50% AMI, even
after accounting for affordable, income restricted inventory. The most acute needs are for
households earning less than 30% AMI.
Thirty-nine percent of New Hanover County renters have incomes between 50% and 120% of AMI—
a range historically in consideration for first-time home purchase. However, only 12% of homes
sold in the county in 2022/23 were in their price range. Potential buyers do not see proportional
affordability in the market unless they have incomes over 150% AMI.
Figure ES-12.
Current
Rental
Affordability
Gaps.
Source: 2023 ACS and
Root Policy Research.
Figure ES-13.
Current For-
Sale
Affordability
Gaps.
Source: 2023 ACS,
Assessor, and Root
Policy Research.
Current affordability gaps can be addressed either through new production of housing units at
the needed price points and/or through subsidies of existing units.
Housing Affordability & Needs
Rising renter cost burden across incomes, mismatches in supply and
demand impacting renters earning <50% AMI most severely.
EXECUTIVE SUMMARY, NEW HANOVER COUNTY HNA PAGE 8
Homelessness. Based on PIT Count data, 497 people were
experiencing homelessness in New Hanover County on a single
night in January 2024. Homelessness decreased slightly since
2023 but has increased significantly since 2020–2022 when 247-
318 people were counted as homeless each year. Unsheltered
homelessness has increased, partially due to the closure and
continuing reconstruction of a local shelter.
HMIS data show that African American residents are dramatically
overrepresented in the homeless population (35%) relative to
their share of the total population (10%) in New Hanover, Pender,
and Brunswick counties.
According to McKinney-Vento data, which use a broader
definition of homelessness to measure homelessness among
public school students, 910 pre-K to 12th grade New Hanover County Schools students experienced
homelessness in 2023-2024, down from 1,264 students in 2022-2023. Approximately 3.6% of pre-K to
12th grade students in the district are experiencing homelessness, compared to 1.9% of students in
North Carolina public schools overall.
Saving for a down payment is increasingly challenging as home prices rise. In order to avoid
mortgage insurance on a median priced home in 2023, households need to save $78,050 for a down
payment in Wilmington and $86,400 in the balance of county.
Access to mortgage financing presents another barrier to homeownership. Debt to income
ratio is the most frequently given denial reason for mortgage loan applicants of all income levels and all
races and ethnicities. Credit history and
collateral are also significant barriers to
mortgage loan approval.
Mortgage denial rates vary widely by
race and ethnicity in New Hanover
County. Black or African American
households have a disproportionately
high denial rate (19%) relative to the
denial rates of non-Hispanic White
households (6%) and households
overall (7%). Asian households and
households of other races have the
second highest denial rates at 14%,
followed by Hispanic households at 10%. Racial and ethnic disparities in mortgage application outcomes
are not explained by racial and ethnic differences in household incomes: even among high income
households, African American applicants have a disproportionately high denial rate.
Figure ES-14. People
Experiencing Homelessness in
New Hanover County
Source: Cape Fear Homeless Continuum of Care PIT
Counts and Root Policy Research.
Figure ES-15. Mortgage Loan Denial Rate by Race and
Ethnicity, New Hanover County, 2023
Source: HMDA 2023 and Root Policy Research.
Barriers to Housing
Rising homelessness, barriers to homeownership, disproportionately high
mortgage denial rate for African American applicants not explained by income.
EXECUTIVE SUMMARY, NEW HANOVER COUNTY HNA PAGE 9
Population and Household
Projections. The North Carolina
State Demographer projects that
population growth will continue at a
similar rate, with the county’s
population increasing by in the next
twenty years from – in 2023 to – by
2043. Based on these population
projections and trends in household
population and average household
size, growth in households is expected
to continue at a similar rate through
2043: households are projected to
reach 116,557 by 2028, 127,028 by
2033, 134,728 by 2038, and 142,427 by
2043.
Future Housing Needs (“Keep Up” Needs): In order to keep up with projected growth, the
county needs to create an additional 21,187 units in the next 10 years and 38,697 units in the next 20
years. Of those units, 61% (21,906 in the next twenty years) would need to be for ownership to maintain
current homeownership levels.
Figure ES-10 also shows the affordability distribution needed to align those units with the county’s
current income distribution. The market is most likely to deliver rental units above 50% AMI and
ownership units above 150% AMI; but public assistance is likely needed to create rental units below 50%
AMI and ownership products below 150% AMI.
Figure ES-17. Projected Housing Needs through 2043
Source: NC OSBM State Demographer, 1-year ACS, Decennial Census, Root Policy Research.
Figure ES-16. 20-Year Population and Household
Projections, New Hanover County
Source: NC OSBM State Demographer, 1-year ACS, Decennial Census, Root Policy Research.
Demographic Projections and Future Housing Needs
Quantified housing needs by AMI in the next ten and twenty years.