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Z25-07 Staff Report BOC 6.2.25 Page 1 of 14
STAFF REPORT FOR Z25-07
CONDITIONAL REZONING APPLICATION
APPLICATION SUMMARY
Case Number: Z25-07
Request:
Rezoning to a Conditional CB district
Applicant: Property Owner(s):
James H. Fentress, Stroud Engineering Dallas Harris
Location: Acreage:
7495 Market Street 1.15
PID(s): Comp Plan Place Type:
R03618-012-032-000 Community Mixed Use
Existing Land Use: Proposed Land Use:
Undeveloped Retail Sales (General), Offices for Private
Businesses and Professional Activities
Current Zoning: Proposed Zoning:
(CZD) CB, Community Business (CZD) CB, Community Business
SURROUNDING AREA
LAND USE ZONING
North Torchwood Blvd, Single-Family Residential R-15
East Market Street, Novant Health Medical Office O&I
South Propane Company, Day Care B-2
West Single-Family Residential R-15
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ZONING HISTORY
July 7, 1972 Initially zoned R-15 (Area 8B)
June 6, 2022 Rezoned to (CZD) CB, Community Business
COMMUNITY SERVICES
Water/Sewer Water and sewer services are available along Market Street through
CFPUA.
Fire Protection New Hanover County Fire Services, New Hanover County Northern Fire
District, New Hanover County Ogden Station
Schools Porters Neck Elementary, Holly Shelter Middle, and Laney High Schools
Recreation Ogden Park, Pages Creek Nature Preserve
CONSERVATION, HISTORIC, & ARCHAEOLOGICAL RESOURCES
Conservation No known conservation resources.
Historic No known historic resources
Archaeological No known archaeological resources
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EXISTING ZONING
• The previously approved site plan under the Z22-09 rezoning showed a bank consisting of
one 2,400 sq ft building with a 3-lane covered drive-thru for bank teller and ATM access.
• Two access points were approved, one from Market Street and the other from Torchwood
Blvd.
• The plan shows two parking lots located on opposite ends of the site and a circular drive
aisle around the building.
• The applicant also agreed to a condition to provide an additional row of landscaping inside
the 20’ buffer to the neighboring residential properties.
• The stormwater pond is shown between Market Street and the building and the drive aisle.
• Uses currently approved for the site include:
o Bank/ Financial Institution
o Medical and Dental Office and Clinic
o Offices for Private Business and Professional Activities
Buffer
Parking
Parking
Drive-
Thru
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APPLICANT’S PROPOSED CONCEPTUAL PLAN
Applicant’s Concept Plan - Includes Staff Markups
• Please note the concept plan is oriented sideways compared to the approved concept shown
earlier.
• The new concept plan proposes a phased development consisting of two commercial
buildings. The new concept plan also includes parking, a single driveway access onto Market
Street, and stormwater along the front of the property.
• The commercial building on the north side of the parcel near Torchwood Blvd is proposed
as a future phase of development. While the building will face south towards the parking
lot, a condition has been included guaranteeing the building façade facing Torchwood will
be aesthetically similar to the front.
• The applicant has also provided a condition amending and expanding the list of permitted
uses to:
o Retail Sales (General),
o Offices for Private Businesses and Professional Activities
o Business Service Center
Market Street
4,200 Sq Ft
Office Building
2,400 Sq Ft
Commercial
Building
To
r
c
h
w
o
o
d
B
l
v
d
Proposed Stormwater
Parking Parking
Buffer
Existing West
Bay Estates Sign
Preserved
Tree
Z25-07 Staff Report BOC 6.2.25 Page 5 of 14
o Day Care
o Post Office
o Medical and Dental Office and Clinic
o Veterinary Service
o Instructional Services and Studios
o Personal Servies (General)
• The applicants also propose to retain the existing condition of an enhanced Type A opaque
buffer along the western boundary with existing residential development. The applicants
have also included a new condition to permanently retain the existing live oak tree shown
on the concept plan.
• While not shown on the concept plan, a multi-use path will be installed along the Market
Street right-of-way as part of the state transportation improvement project.
ZONING CONSIDERATIONS
• The site was rezoned from R-15, Residential to CB, Community Business on June 6, 2022, for
the use of a Bank/ Financial Institution. The current applicant is the same applicant from the
initial Z22-09 rezoning and is proposing a new site plan along with new uses.
• The current CB district in this area was established to accommodate the development,
growth, and continued operation of businesses that serve surrounding neighborhoods with
goods and services needed for a variety of daily and long-term purposes. Development in
the CB district should be designed in a form and at a scale that is both walkable and
accessible to vehicles and located at intersections and along streets that will allow multiple
neighborhoods access to the district’s businesses. CB district lands can serve as a buffer
between higher density/intensity development and moderate or low-density multi-family
and single-family neighborhoods.
• The property is in the Special Highway Overlay District (SHOD) which requires a 50-foot
setback for automobile parking along US and NC numbered highways without controlled
access. The 50-foot parking setback line is shown on the site plan.
• The SHOD requires a front setback of 100 feet. That setback can be reduced to 75 feet
when additional plantings are provided along the right-of-way. The concept plan proposes
using the reduced setback option. While the specific details of the landscaping plan are
reviewed through TRC, a condition has been included guaranteeing the additional plantings
required for the reduced setback.
• In the CB district, a minimum 25-foot rear setback, 20-foot interior setback, and 10-foot
opaque buffer are required where the development abuts existing single-family properties.
• The height of exterior light fixtures shall not exceed 25 feet.
• If approved, the project would be subject to Technical Review Committee and zoning
compliance review processes to ensure full compliance with all ordinance requirements and
specific conditions included in the approval.
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AREA DEVELOPMENTS
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TRANSPORTATION
CURRENT CONDITIONS
Intensity of Current Zoning Undeveloped Site
PROPOSED ACCESS
Primary Access Market Street
EXISTING ROADWAY CHARACTERISTICS
Affected Roadway Market Street
Type of Roadway NCDOT Principal Arterial
Roadway Planning Capacity
(AADT) 37,231
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Latest Traffic Volume (AADT) 41,500 (2023)
Latest WMPO Point-in-Time
Count (DT) 45,857 (2024)
Current Level of Congestion Over Capacity
NEARBY NCDOT STIP ROADAWAY PROJECTS
U-4902D – Market Street
Improvements
− Access management improvements from N. College Road
to Station Road and from Middle Sound Loop Road to the
Mendenhall Drive/Marsh Oaks Drive intersection.
− Installation of a center median and pedestrian accessways
along Market Street from Middle Sound Loop Road to
Marsh Oaks Drive. The pedestrian accessways will consist
of a multi-use path along the north / west frontage of
Market Street.
− With the widening of Market Street there will be a
signalized U-turn with a bulb-out just south of the
proposed entrance.
TRAFFIC GENERATION
Traffic Generated by
Present Designation
Traffic Generated
by Proposed
Designation
Potential
Impact of
Proposed
Designation
AM Peak Hour Trips 29 11 -18
PM Peak Hour Trips 58 14 -44
Assumptions
Approved Development – 2,400 sq ft for a bank and financial institution
Proposed Development – Two buildings consisting of 4,200sq ft and
2.400 sq ft for the primary use of office and retail
Sources Source of Trip Generation: ITE Trip Generation Manual, 11th Ed.
TRAFFIC IMPACT ANALYSIS (TIA)
The estimated traffic generated from the site is under the 100 peak hour threshold that triggers the
ordinance requirement for a Traffic Impact Analysis (TIA).
SUMMARY
The subject site is located at the intersection of Torchwood Blvd, a NCDOT maintained minor collector
street, and Market Street, a NCODT maintained principal arterial street, which is currently over
capacity. The proposed change to the site is estimated to result in a decrease in both the AM and
PM peak hours compared to current zoning. In addition, Market Street is currently under construction
to address current roadway conditions. A bike and pedestrian path will also be installed along the
Market Street right-of-way as part of the Market Street improvements.
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ENVIRONMENTAL
• The property is not within a Natural Heritage Area or Special Flood Hazard Area.
• The property is within the Pages Creek watershed.
• New Hanover County Conservation Resource map indicates no known conservation resources
on the property.
• Per the Classification of Soils in New Hanover County for Septic Tank Suitability, soils on the
property consist of Class 1 (suitable with slight limitations) soils, however the project will
connect to CFPUA when developed.
OTHER CONSIDERATIONS
New Hanover County Strategic Plan
On July 17, 2023 the Board of Commissioners adopted a new strategic plan for Fiscal Years 2024-
2028. This plan focuses on three core areas: workforce and economic development, community
safety and well-being, and sustainable land use and environmental stewardship.
Strategic Plan Outcomes Relevant to
Proposal Analysis
A business-friendly environment that promotes
growth, agility, and collaboration.
The proposed project would address the county’s
strategic goal of maintaining new business growth
within 2.5% of the state by allowing additional
locations for new businesses.
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Representative Developments
Representative Developments of Current Zoning:
State Employees Credit Union on Market Street
Representative Developments of Office and General Retail:
Murrayville Station
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Context and Compatibility
• The property is located along the Market Street corridor, which, as a principal arterial, is
one of the more intensely developed commercial corridors in the unincorporated county.
• The site is located at the southern extent of the Special Highway Overlay district and lies in
a transitional area between the Porters Neck high growth node to the north and the Ogden
commercial node, both of which are classified as Urban Mixed Use, the highest intensity
place type in the 2016 Comprehensive Plan.
• While many properties with frontage along Market Street retain their initial R-15 zoning,
this corridor functions as a main commercial corridor with smaller, residentially zoned
properties transitioning to commercial property.
• The proposed limited uses for the site could serve the existing surrounding community and
would act as a transition to the lower density residential subdivisions to the west. In addition,
the applicant proposes to keep the original conditions related to lighting and buffers to the
neighboring residential properties.
2016 COMPREHENSIVE PLAN
The New Hanover County Future Land Use Map provides a general representation of the vision for
New Hanover County’s future land use, as designated by place types describing the character and
function of the different types of development that make up the community. These place types are
intended to identify general areas for particular development patterns and should not be
interpreted as being parcel specific.
Future Land Use
Map Place Type Community Mixed Use
Place Type
Description
Focuses on small-scale, compact, mixed use development patterns that
serve all modes of travel and act as an attractor for county residents and
visitors. Types of appropriate uses include office, retail, mixed use,
recreational, commercial, institutional, and multi-family and single-family
residential.
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Analysis
The subject site is located along a major arterial in a location that is likely
to continue to develop with commercial uses to serve nearby residents. The
Market Street corridor in this area of the county is one of the county’s most
heavily traveled commercial corridors, and the site is between the Porters
Neck growth node and the Odgen commercial node, both of which are
classified under the county’s highest intensity place type.
The proposed uses are consistent with those encouraged within the
Community Mixed Use place type, and development of the site with these
lower intensity commercial uses can serve as a transition between the Urban
Mixed Use areas to the north and south. Though the site has historically
been used as a buffer between Rockport at West Bay Estates and Market
Street, development of the site with the proposed uses under the CB zoning
district may be appropriate with the application of the UDO’s regulations
on landscaping, buffering, and lighting.
Development in the CB district is intended to be designed in a form and at
a scale that is both walkable and accessible to vehicles and located at
intersections and along streets that will allow multiple neighborhoods access
to the district’s businesses. The district is also intended to serve as a buffer
between higher density/intensity development and moderate or low-
density multi-family and single-family neighborhoods. The proposed uses
at the subject site are in line with the intent of the district.
Consistency
Recommendation
The proposed (CZD) CB district is generally CONSISTENT with the 2016
Comprehensive Plan because the proposed limited uses are recommended
for Community Mixed Use place type, and the project includes additional
conditions to reduce impacts on adjacent residential development.
PLANNING BOARD ACTION
The Planning Board considered this item at the May 1, 2025 meeting. One member of the public
expressed a general question regarding the Market Street/ Torchwood intersection and the access
to the property. After some discussion from the board with the applicant the matter was resolved.
Board discussion focused on the staff-recommended uses for the site and recommended revising the
language for veterinary services to specify that kennels and outdoor storage are not allowed. In
addition, they advised removing day care as a permitted use due to concerns about safety and
potential environmental hazards.
The applicant consented to the conditions and the Planning Board voted unanimously (6-0) to
recommend approval of the proposed rezoning with the following conditions:
1. Retail hours shall be limited to 8 AM to 7 PM
2. The height of the exterior light fixtures shall not exceed 25 feet and all exterior
luminaries, including security lighting, shall be full cut-off fixtures that are directed
downward.
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3. An additional row of vegetation beyond the UDO requirements shall be provided in
the buffer area along the northwestern property line.
4. The location of the dumpster shall be on the south side of the property and screened
with vegetation.
5. The proposed rezoning’s principal use shall be limited to:
a. Retail Sales (General),
b. Offices for Private Businesses and Professional Activities
c. Business Service Center
d. Post Office
e. Medical and Dental Office and Clinic
f. Veterinary Service (Excluding outdoor storage or kennels)
g. Instructional Services and Studios
h. Personal Servies (General)
6. The back facade of the commercial building facing Torchwood Blvd must be
aesthetically similar as the face of the building. The rear of the building must be
screened from Torchwood Blvd.
7. Additional plantings must be provided along Market Street to qualify for the 75-foot
setback set forth by the Special Highway Overlay District.
8. The existing live oak tree shown on the concept plan shall be retained on site.
The Planning Board found the application to be CONSISTENT with the purposes and intent of the
Comprehensive Plan because the proposed mix of uses is in line with the recommendations of the
Community Mixed Use place type.
The Board also found recommending APPROVAL of the rezoning request was reasonable and in
the public interest because the site is located along a commercial corridor near existing commercial
uses.
STAFF RECOMMENDATION
Staff’s recommendation is based on the policy guidance of the 2016 Comprehensive Plan, zoning
considerations, and technical review. The Board of Commissioners previously approved a
conditional rezoning of (CZD) CB for this site on June 6, 2022. The request under consideration
includes retaining existing conditions and adding new conditions related to aesthetic requirements,
tree retention, and an expanded list of limited uses. The proposed limited uses are in line with the
recommendations for the Community Mixed Use place type, includes low traffic generators, and is
located near supportive land uses.
As a result, Staff concurs with the Planning Board’s recommendation and suggests the following
motion:
I move to APPROVE the proposed rezoning. I find it to be CONSISTENT with the
purposes and intent of the Comprehensive Plan because the proposed limited uses are
recommended for Community Mixed Use place type, and the project includes
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additional conditions to reduce impacts on adjacent residential development. I also find
APPROVAL of the rezoning request is reasonable and in the public interest because
the proposal serves as an appropriate transition between existing residential and
commercial uses.
Existing Conditions to Remain:
1. Retail hours shall be limited to 8 AM to 7 PM
2. The height of the exterior light fixtures shall not exceed 25 feet and all exterior
luminaries, including security lighting, shall be full cut-off fixtures that are directed
downward.
3. An additional row of vegetation beyond the UDO requirements shall be provided in
the buffer area along the northwestern property line.
4. The location of the dumpster shall be on the south side of the property and screened
with vegetation.
Additional Conditions Agreed to by Applicant:
1. The proposed rezoning’s principal use shall be limited to:
a. Retail Sales (General),
b. Offices for Private Businesses and Professional Activities
c. Business Service Center
d. Post Office
e. Medical and Dental Office and Clinic
f. Veterinary Service (Excluding outdoor storage or kennels)
g. Instructional Services and Studios
h. Personal Servies (General)
2. The back facade of the commercial building facing Torchwood Blvd must be
aesthetically similar as the face of the building. The rear of the building must be
screened from Torchwood Blvd.
3. Additional plantings must be provided along Market Street to qualify for the 75-foot
setback set forth by the Special Highway Overlay District.
4. The existing live oak tree shown on the concept plan shall be retained on site.
Alternative Motion for DENIAL (if based on information presented at the public hearing or other
consideration beyond the scope of staff review, the board finds denial appropriate.)
I move to DENY the proposed rezoning. While I find it to be CONSISTENT with the
purposes and intent of the Comprehensive Plan because the project allows for the types
of uses recommended in the Community Mixed Use place type, I find DENIAL of the
rezoning request is reasonable and in the public interest because the expanded list of
allowed uses is not compatible with the surrounding land uses.