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Home My WebLink AboutTDA Board Meeting August 25 2021 NEW HANOVER COUNTY TOURISM DEVELOPMENT AUTHORITY BOARD OF DIRECTORS August 25, 2021 PRESENT: Mary Baggett- Wrightsville Beach Hotel/ Owner Craig Bloszinksy- Mayor- Town of Kure Beach Jason Bryant – Vacation Rentals Natalie English- Wilmington Chamber of Commerce Hap Fatzinger- NHC attractions Deb Hays – NHC County Commissioner Kim Hufham – President/CEO – NHC TDA Nicole Jones – Wilmington Hotel (150-) Chuck Pennington, Bed & Breakfasts LeAnn Pierce- Mayor – Town of Carolina Beach Daniel Perkins – Wilmington Hotel (150+) Angela Rhodes – NHC restaurants Bill Saffo – Mayor- City of Wilmington Tom Ullring- Carolina Beach Hotel EXCUSED: Ken Dull- Town of Wrightsville Beach Tom Ullring – Carolina Beach Hotel STAFF: Kim Little, Administrative Services Manager/Recording Secretary Karla Thompson, Systems Administrator Shawn Braden, Executive VP Marketing John Sneed, VP Sales Connie Nelson, PR/Communications Director Linda Brothers, Financial Analyst, New Hanover County GUESTS: Don Anderson – DCG Consultancy Don Schumacher – DSA Sports Leah Knepper – French West Vaughan Tom Hickey- French West Vaughan Chairman Jason Bryant called the meeting of the New Hanover County Tourism Development Authority Board of Directors meeting to order at 5:00 p.m. at the Wilmington Convention Center. ITEM #1 EXCUSED MEMBERS Chairman Jason Bryant noted excused absences for Ken Dull and Tom Ullring. 1 ITEM #2 -RECOGNITION OF RETIRING BOARD MEMBERS Daniel Perkins, Representative from Wilmington Hotels (150+) ITEM #3 – APPROVAL OF BOARD MINUTES – May 26, 2021 & June 9, 2021 \[Motion made by Craig Bloszinksy, seconded by Hap Fatzinger and unanimously approved to accept May 26, 2021 & June 9, 2021, TDA Board minutes as presented.\] ITEM #4 – FINANCIALS/ROT REPORT –LISA WURTZBACHER NHCTDA Treasurer Lisa Wurtzbacher reported the ROT collections report for the period July 1, 2020 – June 30, 2021. BUDGET AMENDMENT: BA #2022-001 – Lisa Wurtzbacher Lisa Wurtzbacher presented BA #2022-001 for $2,437.50 to appropriate the Purchase Order rollover for Audit Services and account for the payment against the Fiscal year in which the expense is paid. This is amending the annual budget ordinance for the fiscal year ending June 30, 2022. \[Motion made by Mary Baggett, seconded by Nicole Jones to approve BA #2022- 001, as presented. A copy of the financial reports and budget amendment is in the Exhibit Book XIIII\] ITEM #5- PRESENTATION OF 2021/2022 Program of Work – Kim Hufham  Don Anderson – DCG Consultancy  Don Schumacher – DSA Sports  Leah Knepper – French West Vaughan  Tom Hickey – French West Vaughan 2 President/CEO Kim Hufham presented the Program of Work/ Strategic Plan for 2021/2022. (Copy located in Exhibit Book XIII) A full presentation to be given to constituents on September 22, 2021. Presentation of the State of Tourism)  ROT Collections Comparison  Legislative Issues  Challenges – COVID-19 and variants Don Anderson and Don Schumacher presented the Meetings Convention and Sports Tourism Assessment and Strategy. They are based on the review and analysis of all secondary research documentation pertinent to Wilmington NC meetings/convention markets, facilities/venues, and marketing /promotion communications. They have conducted the project from March – July 2021. The final report will be included in the 2021/2022 Program of Work. French West Vaughan representatives, Leah Knepper and Tom Hickey, gave an overview of the FY20-21 Results Presentation of Paid Media, Social & PR. They review the marketing campaigns over the last 18 months, as well as the Unified Campaign. In addition, they reported on Arrivalist. PR/Communications 20/21 Highlights:  Press Trips/Media FAMS:  Editorial Highlights: Coverage in print and online  Other Activities: Public Relations/Communications 21/22 Strategies & Tactics Highlights:  Support Marketing Dept. Initiatives  Expand Multicultural Content  Media Outreach:  Local Awareness: Sales: FY21/22 Results  FY 21/22 Results were presented in Booked Business & Cancelled Business (refer to the pie chart in the PowerPoint presentation)  FY 21/22 Strategies & Tactics will be presented upon completion of assessment and strategy documents. Special Initiatives: 3  Website  New Audience Research Study  Multimedia Content Development  New Official Destination Marketing long-form videos  Visitor Digital Assets  SkyNav 3D Interactive Virtual Tour  Email Marketing \[The detailed PowerPoint presentation is included in the Exhibit Book XIIII for reference and review\] ITEM #6- PRESIDENT’S COMMENTS – Kim Hufham ITEM #7– CHAIRMAN’S COMMENTS – Jason Bryant ITEM #8- OLD BUSINESS/NEW BUSINESS Additional information located in Exhibit Book XIII. ADJOURNMENT There being no further business to come before the NHC TDA Board of Directors, Motion to adjourn at 7:15 pm made by Nicole Jones and was seconded by Chuck Pennington and carried unanimously. Next meeting – October 26, 2021. The location will be sent with the agenda prior to the meeting. ______________________________ __________________________ Kim Hufham, President/CEO Angela Rhodes, Secretary Minutes located in TDA Board Minutes Book XIIII 4